LODGING FACILITY MANAGERS’S PERCEPTIONS OF ONLINE HOME-RENTAL PLATFORMS

Detalhes bibliográficos
Autor(a) principal: Ferreira, Karolina Matias
Data de Publicação: 2017
Outros Autores: Santos, Rodrigo Amado dos, Méxas, Mirian Picinini, Meiriño, Marcelo Jasmim
Tipo de documento: Artigo
Idioma: por
Título da fonte: Turismo : Visão e Ação (Online)
Texto Completo: https://periodicos.univali.br/index.php/rtva/article/view/11675
Resumo: Online home-rental platforms have increased rapidly, gaining a prominent position in recent years, because they represent an innovation in the provision of tourism services, and have had a negative effect on the results of traditional lodging businesses. In view of this scenario, the aim of this article was to investigate the perceptions of lodging facility managers on shared economy, collaborative consumption, and online home-rental platforms in five different cities in the State of Rio de Janeiro. As this was an exploratory study, a qualitative survey was conducted through semi-structured questionnaires, which were distributed via SurveyMonkey. The results indicate that businesses need to adapt to this new scenario: lodging services distributed across online platforms, at prices below those offered by the traditional market. It is noted that there is a need for these managers to create strategies of segmentation or marketing differentiation that would provide added value to their organizations and minimize the effects of this new market niche.
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spelling LODGING FACILITY MANAGERS’S PERCEPTIONS OF ONLINE HOME-RENTAL PLATFORMSPERCEPÇÃO DE GESTORES DE HOSPEDAGENS SOBRE PLATAFORMAS DE ALUGUEL ON-LINE POR TEMPORADAhotel businessesonline renting platformssharing economycollaborative consumption.meios de hospedagem. plataformas on-line. economia compartilhada. consumo colaborativo.Online home-rental platforms have increased rapidly, gaining a prominent position in recent years, because they represent an innovation in the provision of tourism services, and have had a negative effect on the results of traditional lodging businesses. In view of this scenario, the aim of this article was to investigate the perceptions of lodging facility managers on shared economy, collaborative consumption, and online home-rental platforms in five different cities in the State of Rio de Janeiro. As this was an exploratory study, a qualitative survey was conducted through semi-structured questionnaires, which were distributed via SurveyMonkey. The results indicate that businesses need to adapt to this new scenario: lodging services distributed across online platforms, at prices below those offered by the traditional market. It is noted that there is a need for these managers to create strategies of segmentation or marketing differentiation that would provide added value to their organizations and minimize the effects of this new market niche.As plataformas on-line de aluguel por temporada vêm ganhando destaque nos últimos anos por representarem uma inovação na prestação do serviço turístico, bem como por afetarem negativamente os resultados dos meios de hospedagem tradicionais. Dito isso, o presente artigo teve por objetivo investigar a percepção de gestores de meios de hospedagem em cinco municípios do Estado do Rio de Janeiro sobre economia compartilhada, consumo colaborativo e plataformas on-line de aluguel por temporada. De caráter exploratório, a pesquisa qualitativa foi realizada por meio de questionários semiestruturados distribuídos pela SurveyMonkey. Seus resultados indicaram uma necessidade de adaptação por parte dessas empresas a esse novo cenário: serviços de hospedagem distribuídos por plataformas on-line a preços inferiores ao do mercado. Pondera-se, portanto, a necessidade de esses gestores estabelecerem estratégias de segmentação ou de diferenciação mercadológica que lhes agreguem um valor superior aos seus empreendimentos de modo que sejam minimizados os efeitos causados por esse novo nicho de mercado.Universidade do Vale do Itajaí­ - UNIVALI / SC2017-10-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.univali.br/index.php/rtva/article/view/1167510.14210/rtva.v19n3.p658-683Turismo: Visão e Ação; Vol. 19 No. 3 (2017): Setembro-Dezembro; 658-683Turismo: Visão e Ação; Vol. 19 Núm. 3 (2017): Setembro-Dezembro; 658-683Turismo: Visão e Ação; v. 19 n. 3 (2017): Setembro-Dezembro; 658-6831983-71511415-6393reponame:Turismo : Visão e Ação (Online)instname:Universidade do Vale do Itajaí (UNIVALI)instacron:UNIVALIporhttps://periodicos.univali.br/index.php/rtva/article/view/11675/6719Copyright (c) 2017 Turismo - Visão e Açãoinfo:eu-repo/semantics/openAccessFerreira, Karolina MatiasSantos, Rodrigo Amado dosMéxas, Mirian PicininiMeiriño, Marcelo Jasmim2017-11-16T20:42:43Zoai:ojs.periodicos.univali.br:article/11675Revistahttps://periodicos.univali.br/index.php/rtvaPUBhttps://periodicos.univali.br/index.php/rtva/oailuiz.flores@univali.br || revistaturismo@univali.br1983-71511415-6393opendoar:2017-11-16T20:42:43Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)false
dc.title.none.fl_str_mv LODGING FACILITY MANAGERS’S PERCEPTIONS OF ONLINE HOME-RENTAL PLATFORMS
PERCEPÇÃO DE GESTORES DE HOSPEDAGENS SOBRE PLATAFORMAS DE ALUGUEL ON-LINE POR TEMPORADA
title LODGING FACILITY MANAGERS’S PERCEPTIONS OF ONLINE HOME-RENTAL PLATFORMS
spellingShingle LODGING FACILITY MANAGERS’S PERCEPTIONS OF ONLINE HOME-RENTAL PLATFORMS
Ferreira, Karolina Matias
hotel businesses
online renting platforms
sharing economy
collaborative consumption.
meios de hospedagem. plataformas on-line. economia compartilhada. consumo colaborativo.
title_short LODGING FACILITY MANAGERS’S PERCEPTIONS OF ONLINE HOME-RENTAL PLATFORMS
title_full LODGING FACILITY MANAGERS’S PERCEPTIONS OF ONLINE HOME-RENTAL PLATFORMS
title_fullStr LODGING FACILITY MANAGERS’S PERCEPTIONS OF ONLINE HOME-RENTAL PLATFORMS
title_full_unstemmed LODGING FACILITY MANAGERS’S PERCEPTIONS OF ONLINE HOME-RENTAL PLATFORMS
title_sort LODGING FACILITY MANAGERS’S PERCEPTIONS OF ONLINE HOME-RENTAL PLATFORMS
author Ferreira, Karolina Matias
author_facet Ferreira, Karolina Matias
Santos, Rodrigo Amado dos
Méxas, Mirian Picinini
Meiriño, Marcelo Jasmim
author_role author
author2 Santos, Rodrigo Amado dos
Méxas, Mirian Picinini
Meiriño, Marcelo Jasmim
author2_role author
author
author
dc.contributor.author.fl_str_mv Ferreira, Karolina Matias
Santos, Rodrigo Amado dos
Méxas, Mirian Picinini
Meiriño, Marcelo Jasmim
dc.subject.por.fl_str_mv hotel businesses
online renting platforms
sharing economy
collaborative consumption.
meios de hospedagem. plataformas on-line. economia compartilhada. consumo colaborativo.
topic hotel businesses
online renting platforms
sharing economy
collaborative consumption.
meios de hospedagem. plataformas on-line. economia compartilhada. consumo colaborativo.
description Online home-rental platforms have increased rapidly, gaining a prominent position in recent years, because they represent an innovation in the provision of tourism services, and have had a negative effect on the results of traditional lodging businesses. In view of this scenario, the aim of this article was to investigate the perceptions of lodging facility managers on shared economy, collaborative consumption, and online home-rental platforms in five different cities in the State of Rio de Janeiro. As this was an exploratory study, a qualitative survey was conducted through semi-structured questionnaires, which were distributed via SurveyMonkey. The results indicate that businesses need to adapt to this new scenario: lodging services distributed across online platforms, at prices below those offered by the traditional market. It is noted that there is a need for these managers to create strategies of segmentation or marketing differentiation that would provide added value to their organizations and minimize the effects of this new market niche.
publishDate 2017
dc.date.none.fl_str_mv 2017-10-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/11675
10.14210/rtva.v19n3.p658-683
url https://periodicos.univali.br/index.php/rtva/article/view/11675
identifier_str_mv 10.14210/rtva.v19n3.p658-683
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/11675/6719
dc.rights.driver.fl_str_mv Copyright (c) 2017 Turismo - Visão e Ação
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Turismo - Visão e Ação
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
dc.source.none.fl_str_mv Turismo: Visão e Ação; Vol. 19 No. 3 (2017): Setembro-Dezembro; 658-683
Turismo: Visão e Ação; Vol. 19 Núm. 3 (2017): Setembro-Dezembro; 658-683
Turismo: Visão e Ação; v. 19 n. 3 (2017): Setembro-Dezembro; 658-683
1983-7151
1415-6393
reponame:Turismo : Visão e Ação (Online)
instname:Universidade do Vale do Itajaí (UNIVALI)
instacron:UNIVALI
instname_str Universidade do Vale do Itajaí (UNIVALI)
instacron_str UNIVALI
institution UNIVALI
reponame_str Turismo : Visão e Ação (Online)
collection Turismo : Visão e Ação (Online)
repository.name.fl_str_mv Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)
repository.mail.fl_str_mv luiz.flores@univali.br || revistaturismo@univali.br
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