O papel do relações públicas na cultura da convergência

• Autor(a) principal: Carlos, Lidirce Teixeira da Silva [UNESP]
• Data de Publicação: 2010
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/126679; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2015-07-21/000839912.pdf
• topic: Comunicação e tecnologia; Cultura; Relações publicas; Arte de contar historias; Midia (Publicidade) - Planejamento; Comunicação nas organizações; Communication and technology

In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper