Protagonistas da mesma história: a memória organizacional da Tilibra contada através do storytelling

• Autor(a) principal: Santos, Denise Valente de Oliveira [UNESP]
• Data de Publicação: 2016
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/155086; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-03-27/000878304.pdf
• topic: Comunicação nas organizações; Planejamento; Arte de contar histórias

In a modern society, marked by sharing a large flow of information, due to technological advances and globalization, communication professionals find a new challenge: to propose strategic solutions that can achieve the public's attention and promote the creation of value. Explore the organizational history, in this context, appears as an ally to involve and engage employees, which through memory ransom feel more empowered in the construction of the company's success. The product prepared in this work follows these assumptions, through the development of a stock planning focused on Tilibra Produtos de Papelaria LTDA's internal communication, aiming to explore its 87-year history and situate their staff as key players in the growth of the organization, currently leader in the segment in which it operates. From the planning, it was performed one of the actions: a video in Storytelling format, with testimonials from employees about the memory of Tilibra