Interatividade e produção discursiva no rádio e na televisão: a participação da audiência e a conformação da mensagem informativa

• Autor(a) principal: Maciel, Suely [UNESP]
• Data de Publicação: 2012
• Outros Autores: Kneipp, Valquiria Aparecida Passos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: https://www.revistas.ufg.br/index.php?journal=ci&page=article&op=view&path%5B%5D=22506; http://hdl.handle.net/11449/134946
• topic: Interactivity; Discursive communication; Journalism; Radio; Television; Interatividade; Comunicação discursiva; Jornalismo; Rádio; Televisão

The study investigates the constitution of the informational message in production processes in interactive media and television, from situations in which contents are conveyed performed by the audience. The work shows that the declared strategies employed by listeners and viewers actualize itself in a series of controls and discursive constraints resulting from the dynamics in the means of production and the relationship established between broadcaster/program and its audience. Moreover, it is clear that, despite attempts to produce an effect independent of viewer and listener regarding your participation and opinion, there is a direction and a restriction on the possibilities of expression rather than technical, operational, are of discursive order.