Relações públicas e gestão de eventos: pesquisa participante no carnatlética 2013

• Autor(a) principal: Silva, Beatriz Nascimento da [UNESP]
• Data de Publicação: 2015
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/128215; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2015-08-28/000846290.pdf
• topic: Eventos especiais; Relações publicas; Associações estudantis; Gestão de empresas; Observação participante; Special events

In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning