Relações públicas e sustentabilidade: a qualidade da comunicação pública digital do sistema ambiental paulista

• Autor(a) principal: Camargo, Mariana Gabriela de [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/156548; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-04-27/000899431.pdf
• topic: Comunicação; Relações publicas; Redes sociais; Facebook (Recursos eletrônicos); Sustentabilidade; Transparência na administração pública; Communication; Sustainability

A diversity of communication and public relations structure has been used by governments to present forms, execution and evaluation of public policies that impact environmental sustainability. Without digital support, public communication has even explored as social networks, generating results that are still better known. This research studies the quality of digital public communication as a source of information on public policies of sustainability offered by the Paulista Environmental System (SAP) in the social network Facebook. The specific objectives were: a) to identify and characterize as information about public policies of environmental sustainability available on the web pages of the Paulista Environmental System and accessed through the social network Facebook in relation to twenty categories of content analysis; b) identify as information about public policies of environmental sustainability most requested by users of the Facebook page maintained by the Paulista Environmental System, and verify the comprehensiveness of government responses to users published through the network, in relation to the proposed categories of evaluation; C) to discern, in the light of the literature review, a communication management strategy capable of stimulating a dissemination of information about public policies of environmental sustainability, given the results found regarding the quality of digital public communication in the analytical social network. This paper presents the research results obtained according to the proposed schedule, including as steps of bibliographic survey and characterization of the postings made available on the Facebook social network of the Paulista Environmental System for the months of January and December 2016. The results suggest insufficient information in the contents observed, indicating the need to improve public communication... (Complete abstract electronic access below)