O papel da comunicação interna na disseminação da cultura organizacional de uma nova empresa

• Autor(a) principal: Oliveira, Isabelle Marcato Enier de [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/156477; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-04-26/000898309.pdf
• topic: Comunicação nas organizações; Cultura organizacional; Empresas; Communication

The following study intends to provide reflexions about how the internal communication impacts on the dissemination of the organizational culture in a new company. For this analysis, it was considered a new franchising company, in wich the culture was not disseminated yet between all the employees. Based on a research study, it brings knowledge about culture, organizational culture, organizational communication and internal communication, as well it was apllied social surveys technics, as participant observation, interviews and questionnaires, to be able to reach the necessary data. This data was relevant to subsidize the reflexion about internal communication and how it relates with the organizational culture, ending in a serie of purposals for the organization. As a result, 8 strategic points were assigned in which internal communication can help in the propagation of the organizational culture, in order to strengthen it and achieve the objectives expected by the organization