Desenvolvimento de um plano de negócios para abertura de uma unidade de varejo

• Autor(a) principal: Silva, Carolina Serapião [UNESP]
• Data de Publicação: 2016
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/140170; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2016-06-13/000866837.pdf
• topic: Empreendedorismo; Criatividade nos negocios; Planejamento empresarial; Pesquisa de mercado; Indústria de móveis; Entrepreneurship

This work is centered on entrepreneurship, that guides all the methodologic aplications - exploratory study, case study and bibliografic review - and develops a planning for the new undertaking on the retail furniture segment. The theme is deepend on the development of abusiness plan, following an specific method to organize the content researched, that guarantees the articulation of the collected information, contributing for the formation of a holistic view of the environment. The objective of this study is to analyze if there is enough existence of information in a business plan that can subsidy the decisions of an entrepreneur. At the end of this research there is a questionnaire that originated the project: is it possible that the business plan helps the entrepreneur to taking decisions? The case study explores the viability of the proposed undertaking, under the financial bias and, after this, there is a formulation as final consideration that only the information is not the guarantee on taking good and safe decisions. It is needed to go beyond the data, understanding them, interpreting them according the own reality and transforming them into knowledge, when is put in practice ends in constructing degrees to success. The work structure permits the access to what motivated it: the theoritical grouding that bases the opted guidelines, the choice of research methods, the business plan and at last, the final considerations that meet on the general objective and answer the guiding question