O processo de construção das identidades no ambiente universitário: um estudo de caso sobre o relações-públicas

• Autor(a) principal: Nunes, Lucas Sant'Ana [UNESP]
• Data de Publicação: 2014
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/120217
• topic: Identidade; Relações publicas; Profissional de relações publicas; Antropologia; Sociedade; Identity

It is intended, by using the theoretical frameworks of Cultural Anthropology and Social Sciences, determine how to process social relations as a result of identity processes in the university environment. The study shows relevance in the field of Anthropology and Public Relations as it undertakes to identify issues that may guide the actions and perceptions of society and the professionals themselves regarding the activity, in addition to showing a socio-historical overview of the profession. Thus, it can contribute both in the scientific realm , revealing the identity of Public Relations through anthropological knowledge, as in the social sphere, providing the public relations have a broader horizon in relation to their activity and their recognition in the social context , allowing develop identity strategies and contributing to the profession will become even more important for individuals and organizations that make up society