Núcleo de comunicação, inovação e gestão (CIG): a Fanpage como produto midiático para fomentar uma cultura de inovação nas MPEs

• Autor(a) principal: Utimura, Carolina Naomi [UNESP]
• Data de Publicação: 2015
• Outros Autores: Silva, Monalisa Ribeiro da [UNESP], Lelis, Mariane Frascareli [UNESP], Porém, Maria Eugênia [UNESP]
• Tipo de documento: Artigo de conferência
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://200.145.6.205/index.php/congressoextensao/8congressoextensao/paper/view/440; http://hdl.handle.net/11449/142078
• topic: Produto midiático; Comunicação; Inovação; Media product; Communication; Innovation

This article aims to report the planning and structuring of the first production media the Núcleo de Comunicação, Inovação e Gestão (CIG), research and extension group founded in 2015 at the Universidade Estadual Paulista "Júlio de Mesquita Filho", campus of Bauru/SP. The group consists of teachers, professionals from various fields, masters and graduate students aims to support the joint studies, reflections and experiences of management, communication and innovation in order to make the entrepreneurs of micro and small businesses can recognize innovation as a management model in order to foster a culture of innovation through communication skills. In the context of the difficulties of micro and small businesses to remain "alive" such a competitive scenario in which large businesses prevail, we must help them in an educational and accessible way, with an adapted language and compelling content. Therefore, the CIG's Facebook page will be a digital platform to assist in the development of SMEs, so as to promote planning habit of realistic innovation and valuing the role of communication in small businesses. In the Facebook content planning, we structured a range of posts that will follow the language guidelines, schedule and variance of themes also consolidate the measurement results thereof. With these metrics can get a better sense of the reach and effectiveness of media production performed. Thus, it is expected that there is an increase in the promotion of culture of innovation, addressing guided content in the reality of SMEs, with the largest membership of entrepreneurs to thus help improve your way of managing power and offer greater competitive advantage in Marketplace.