Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Paulo

Detalhes bibliográficos
Autor(a) principal: de Oliveira, Anny Clemente Santiago
Data de Publicação: 2020
Outros Autores: de Araújo, Thaís Helena, Spers, Eduardo Eugênio, da Silva, Hermes Moretti Ribeiro [UNESP], de Lima, Lilian Maluf
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.1007/s12230-019-09756-1
http://hdl.handle.net/11449/205266
Resumo: This study employs both qualitative and quantitative methods to investigate consumer preference for and knowledge about potato cultivars, including their culinary applications and attributes. This study’s aim is to determine factors influencing consumers’ preference and willingness-to-pay for potato cultivars. A focus group and the Affective Acceptance Test (sensory test) were used. The sample group consisted of 21 people between 18 and 57 years old, who self-identified as potato consumers. Participants’ preference and willingness-to-pay was evaluated for six potato cultivars, compared two by two according to their culinary aptitudes. It was found that participants were not knowledgeable about the attributes related to different potato cultivars. Additionally, it was found that, while non-traditional cultivars meet the participants’ expectations, their willingness to pay is highly sensitive to price relative to more traditional and familiar cultivars.
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spelling Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São PauloPotato demandWillingness-to-pay, consumer preferenceThis study employs both qualitative and quantitative methods to investigate consumer preference for and knowledge about potato cultivars, including their culinary applications and attributes. This study’s aim is to determine factors influencing consumers’ preference and willingness-to-pay for potato cultivars. A focus group and the Affective Acceptance Test (sensory test) were used. The sample group consisted of 21 people between 18 and 57 years old, who self-identified as potato consumers. Participants’ preference and willingness-to-pay was evaluated for six potato cultivars, compared two by two according to their culinary aptitudes. It was found that participants were not knowledgeable about the attributes related to different potato cultivars. Additionally, it was found that, while non-traditional cultivars meet the participants’ expectations, their willingness to pay is highly sensitive to price relative to more traditional and familiar cultivars.Escola Superior de Agricultura Luiz de Queiroz (ESALQ/USP) – Avenida Pádua Dias, n° 11 – São DimasUniversidade de Sorocaba (UNISO) – Rodovia Raposo Tavares, Km 92,5 – Vila ArturaUniversidade Estadual Paulista (UNESP/FEB) – Av. Eng. Luís Edmundo Carrijo Coube, 14-01 – Núcleo Residencial Presidente GeiselUniversidade Estadual Paulista (UNESP/FEB) – Av. Eng. Luís Edmundo Carrijo Coube, 14-01 – Núcleo Residencial Presidente GeiselUniversidade de São Paulo (USP)Universidade de Sorocaba (UNISO) – Rodovia Raposo TavaresUniversidade Estadual Paulista (Unesp)de Oliveira, Anny Clemente Santiagode Araújo, Thaís HelenaSpers, Eduardo Eugênioda Silva, Hermes Moretti Ribeiro [UNESP]de Lima, Lilian Maluf2021-06-25T10:12:35Z2021-06-25T10:12:35Z2020-12-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article535-546http://dx.doi.org/10.1007/s12230-019-09756-1American Journal of Potato Research, v. 97, n. 6, p. 535-546, 2020.1874-93801099-209Xhttp://hdl.handle.net/11449/20526610.1007/s12230-019-09756-12-s2.0-85092131100Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengAmerican Journal of Potato Researchinfo:eu-repo/semantics/openAccess2021-10-23T12:24:12Zoai:repositorio.unesp.br:11449/205266Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T14:44:48.656850Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Paulo
title Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Paulo
spellingShingle Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Paulo
de Oliveira, Anny Clemente Santiago
Potato demand
Willingness-to-pay, consumer preference
title_short Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Paulo
title_full Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Paulo
title_fullStr Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Paulo
title_full_unstemmed Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Paulo
title_sort Consumer Preferences for Potato Cultivars with Different Culinary Aptitudes: a Case Study from São Paulo
author de Oliveira, Anny Clemente Santiago
author_facet de Oliveira, Anny Clemente Santiago
de Araújo, Thaís Helena
Spers, Eduardo Eugênio
da Silva, Hermes Moretti Ribeiro [UNESP]
de Lima, Lilian Maluf
author_role author
author2 de Araújo, Thaís Helena
Spers, Eduardo Eugênio
da Silva, Hermes Moretti Ribeiro [UNESP]
de Lima, Lilian Maluf
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Universidade de São Paulo (USP)
Universidade de Sorocaba (UNISO) – Rodovia Raposo Tavares
Universidade Estadual Paulista (Unesp)
dc.contributor.author.fl_str_mv de Oliveira, Anny Clemente Santiago
de Araújo, Thaís Helena
Spers, Eduardo Eugênio
da Silva, Hermes Moretti Ribeiro [UNESP]
de Lima, Lilian Maluf
dc.subject.por.fl_str_mv Potato demand
Willingness-to-pay, consumer preference
topic Potato demand
Willingness-to-pay, consumer preference
description This study employs both qualitative and quantitative methods to investigate consumer preference for and knowledge about potato cultivars, including their culinary applications and attributes. This study’s aim is to determine factors influencing consumers’ preference and willingness-to-pay for potato cultivars. A focus group and the Affective Acceptance Test (sensory test) were used. The sample group consisted of 21 people between 18 and 57 years old, who self-identified as potato consumers. Participants’ preference and willingness-to-pay was evaluated for six potato cultivars, compared two by two according to their culinary aptitudes. It was found that participants were not knowledgeable about the attributes related to different potato cultivars. Additionally, it was found that, while non-traditional cultivars meet the participants’ expectations, their willingness to pay is highly sensitive to price relative to more traditional and familiar cultivars.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-01
2021-06-25T10:12:35Z
2021-06-25T10:12:35Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.1007/s12230-019-09756-1
American Journal of Potato Research, v. 97, n. 6, p. 535-546, 2020.
1874-9380
1099-209X
http://hdl.handle.net/11449/205266
10.1007/s12230-019-09756-1
2-s2.0-85092131100
url http://dx.doi.org/10.1007/s12230-019-09756-1
http://hdl.handle.net/11449/205266
identifier_str_mv American Journal of Potato Research, v. 97, n. 6, p. 535-546, 2020.
1874-9380
1099-209X
10.1007/s12230-019-09756-1
2-s2.0-85092131100
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv American Journal of Potato Research
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 535-546
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
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