Comunicação comunitária e mídia-educação: uma proposta para o empoderamento da terceira idade

• Autor(a) principal: Galvão, Patrícia de Souza Martins [UNESP]
• Data de Publicação: 2015
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/155103; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-03-27/000878731.pdf
• topic: Comunicação; Idosos - Comunicação; Comunicação de massa e educação; Communication

Statistics show that the number of people over 60 years in Brazil will only increase in the coming years, making this age group increasingly the target of consume markets and the media. Based on the idea that you need to understand how these consumer markets represent seniors in their communication campaigns, this work describes a focus group research, coupled with media education, performed with a group that participates in activities at the Open University of the Elderly (Unati), Unesp in Bauru. The research sought to understand how the elderly feel represented by advertising. From the collected data, an analysis was conducted to understand how the community communication and media education can contribute to the empowerment of the public to the media. Thereafter, it was considered that changes are needed in the way the elderly is represented by the media