The search and the eye tracking: a semiotic overlook about the knowledge graph

Detalhes bibliográficos
Autor(a) principal: Monteiro, Silvana Drumond
Data de Publicação: 2020
Outros Autores: Rodas, Cecilio Merlotti, Borsetti Gregorio Vidotti, Silvana Aparecida [UNESP]
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.19132/1808-5245261.304-326
http://hdl.handle.net/11449/195053
Resumo: The eye tracking is, at the same time, a technology and a research method used in several areas of knowledge and, recently, in the area of Information Science. Its main thesis, formulated by Just and Carpenter (1976), is the strong eye-mind hypothesis, that is a strong relation between visualization and information processing. In this direction, a basic research was done with an experimental design, aiming to evaluate the search behavior in a Search Engine Results Page (SERP) of Google, especially the visualization of the Knowledge Graph (KG) or Knowledge Map. The research proposition was based on the Peirce's Semiotics, in which signs in a search result (SERP), to a lesser or greater extent, can influence choices, qualify results, capture the look and be important or determinant in a choice from a search, explaining the strong eye-mind. The results demonstrated that the image is a cognitive attractor; however, the choice also depends on other factors, such as the type of search and the habit of the subject in searches in search engines.
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spelling The search and the eye tracking: a semiotic overlook about the knowledge graphEye TrackingPeirce' s SemioticsKnowledge GraphGoogleTaxonomy of Web SearchThe eye tracking is, at the same time, a technology and a research method used in several areas of knowledge and, recently, in the area of Information Science. Its main thesis, formulated by Just and Carpenter (1976), is the strong eye-mind hypothesis, that is a strong relation between visualization and information processing. In this direction, a basic research was done with an experimental design, aiming to evaluate the search behavior in a Search Engine Results Page (SERP) of Google, especially the visualization of the Knowledge Graph (KG) or Knowledge Map. The research proposition was based on the Peirce's Semiotics, in which signs in a search result (SERP), to a lesser or greater extent, can influence choices, qualify results, capture the look and be important or determinant in a choice from a search, explaining the strong eye-mind. The results demonstrated that the image is a cognitive attractor; however, the choice also depends on other factors, such as the type of search and the habit of the subject in searches in search engines.Univ Estadual Londrina, Londrina, Parana, BrazilInst Fed Sao Paulo, Sao Paulo, SP, BrazilUniv Estadual Paulista, Marilia, SP, BrazilUniv Estadual Paulista, Marilia, SP, BrazilUniv Federal Rio Grande Sul, Fac Biblioteconomia & ComunicacaoUniversidade Estadual de Londrina (UEL)Inst Fed Sao PauloUniversidade Estadual Paulista (Unesp)Monteiro, Silvana DrumondRodas, Cecilio MerlottiBorsetti Gregorio Vidotti, Silvana Aparecida [UNESP]2020-12-10T17:03:06Z2020-12-10T17:03:06Z2020-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article304-326http://dx.doi.org/10.19132/1808-5245261.304-326Em Questao. Porto Alegre: Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, v. 26, n. 1, p. 304-326, 2020.1807-8893http://hdl.handle.net/11449/19505310.19132/1808-5245261.304-326WOS:000503033600015Web of Sciencereponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporEm Questaoinfo:eu-repo/semantics/openAccess2021-10-23T04:24:32Zoai:repositorio.unesp.br:11449/195053Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T23:10:26.760493Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv The search and the eye tracking: a semiotic overlook about the knowledge graph
title The search and the eye tracking: a semiotic overlook about the knowledge graph
spellingShingle The search and the eye tracking: a semiotic overlook about the knowledge graph
Monteiro, Silvana Drumond
Eye Tracking
Peirce' s Semiotics
Knowledge Graph
Google
Taxonomy of Web Search
title_short The search and the eye tracking: a semiotic overlook about the knowledge graph
title_full The search and the eye tracking: a semiotic overlook about the knowledge graph
title_fullStr The search and the eye tracking: a semiotic overlook about the knowledge graph
title_full_unstemmed The search and the eye tracking: a semiotic overlook about the knowledge graph
title_sort The search and the eye tracking: a semiotic overlook about the knowledge graph
author Monteiro, Silvana Drumond
author_facet Monteiro, Silvana Drumond
Rodas, Cecilio Merlotti
Borsetti Gregorio Vidotti, Silvana Aparecida [UNESP]
author_role author
author2 Rodas, Cecilio Merlotti
Borsetti Gregorio Vidotti, Silvana Aparecida [UNESP]
author2_role author
author
dc.contributor.none.fl_str_mv Universidade Estadual de Londrina (UEL)
Inst Fed Sao Paulo
Universidade Estadual Paulista (Unesp)
dc.contributor.author.fl_str_mv Monteiro, Silvana Drumond
Rodas, Cecilio Merlotti
Borsetti Gregorio Vidotti, Silvana Aparecida [UNESP]
dc.subject.por.fl_str_mv Eye Tracking
Peirce' s Semiotics
Knowledge Graph
Google
Taxonomy of Web Search
topic Eye Tracking
Peirce' s Semiotics
Knowledge Graph
Google
Taxonomy of Web Search
description The eye tracking is, at the same time, a technology and a research method used in several areas of knowledge and, recently, in the area of Information Science. Its main thesis, formulated by Just and Carpenter (1976), is the strong eye-mind hypothesis, that is a strong relation between visualization and information processing. In this direction, a basic research was done with an experimental design, aiming to evaluate the search behavior in a Search Engine Results Page (SERP) of Google, especially the visualization of the Knowledge Graph (KG) or Knowledge Map. The research proposition was based on the Peirce's Semiotics, in which signs in a search result (SERP), to a lesser or greater extent, can influence choices, qualify results, capture the look and be important or determinant in a choice from a search, explaining the strong eye-mind. The results demonstrated that the image is a cognitive attractor; however, the choice also depends on other factors, such as the type of search and the habit of the subject in searches in search engines.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-10T17:03:06Z
2020-12-10T17:03:06Z
2020-01-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.19132/1808-5245261.304-326
Em Questao. Porto Alegre: Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, v. 26, n. 1, p. 304-326, 2020.
1807-8893
http://hdl.handle.net/11449/195053
10.19132/1808-5245261.304-326
WOS:000503033600015
url http://dx.doi.org/10.19132/1808-5245261.304-326
http://hdl.handle.net/11449/195053
identifier_str_mv Em Questao. Porto Alegre: Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, v. 26, n. 1, p. 304-326, 2020.
1807-8893
10.19132/1808-5245261.304-326
WOS:000503033600015
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv Em Questao
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 304-326
dc.publisher.none.fl_str_mv Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao
publisher.none.fl_str_mv Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao
dc.source.none.fl_str_mv Web of Science
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
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