The search and the eye tracking: a semiotic overlook about the knowledge graph
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.19132/1808-5245261.304-326 http://hdl.handle.net/11449/195053 |
Resumo: | The eye tracking is, at the same time, a technology and a research method used in several areas of knowledge and, recently, in the area of Information Science. Its main thesis, formulated by Just and Carpenter (1976), is the strong eye-mind hypothesis, that is a strong relation between visualization and information processing. In this direction, a basic research was done with an experimental design, aiming to evaluate the search behavior in a Search Engine Results Page (SERP) of Google, especially the visualization of the Knowledge Graph (KG) or Knowledge Map. The research proposition was based on the Peirce's Semiotics, in which signs in a search result (SERP), to a lesser or greater extent, can influence choices, qualify results, capture the look and be important or determinant in a choice from a search, explaining the strong eye-mind. The results demonstrated that the image is a cognitive attractor; however, the choice also depends on other factors, such as the type of search and the habit of the subject in searches in search engines. |
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Repositório Institucional da UNESP |
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The search and the eye tracking: a semiotic overlook about the knowledge graphEye TrackingPeirce' s SemioticsKnowledge GraphGoogleTaxonomy of Web SearchThe eye tracking is, at the same time, a technology and a research method used in several areas of knowledge and, recently, in the area of Information Science. Its main thesis, formulated by Just and Carpenter (1976), is the strong eye-mind hypothesis, that is a strong relation between visualization and information processing. In this direction, a basic research was done with an experimental design, aiming to evaluate the search behavior in a Search Engine Results Page (SERP) of Google, especially the visualization of the Knowledge Graph (KG) or Knowledge Map. The research proposition was based on the Peirce's Semiotics, in which signs in a search result (SERP), to a lesser or greater extent, can influence choices, qualify results, capture the look and be important or determinant in a choice from a search, explaining the strong eye-mind. The results demonstrated that the image is a cognitive attractor; however, the choice also depends on other factors, such as the type of search and the habit of the subject in searches in search engines.Univ Estadual Londrina, Londrina, Parana, BrazilInst Fed Sao Paulo, Sao Paulo, SP, BrazilUniv Estadual Paulista, Marilia, SP, BrazilUniv Estadual Paulista, Marilia, SP, BrazilUniv Federal Rio Grande Sul, Fac Biblioteconomia & ComunicacaoUniversidade Estadual de Londrina (UEL)Inst Fed Sao PauloUniversidade Estadual Paulista (Unesp)Monteiro, Silvana DrumondRodas, Cecilio MerlottiBorsetti Gregorio Vidotti, Silvana Aparecida [UNESP]2020-12-10T17:03:06Z2020-12-10T17:03:06Z2020-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article304-326http://dx.doi.org/10.19132/1808-5245261.304-326Em Questao. Porto Alegre: Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, v. 26, n. 1, p. 304-326, 2020.1807-8893http://hdl.handle.net/11449/19505310.19132/1808-5245261.304-326WOS:000503033600015Web of Sciencereponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporEm Questaoinfo:eu-repo/semantics/openAccess2021-10-23T04:24:32Zoai:repositorio.unesp.br:11449/195053Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T23:10:26.760493Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
The search and the eye tracking: a semiotic overlook about the knowledge graph |
title |
The search and the eye tracking: a semiotic overlook about the knowledge graph |
spellingShingle |
The search and the eye tracking: a semiotic overlook about the knowledge graph Monteiro, Silvana Drumond Eye Tracking Peirce' s Semiotics Knowledge Graph Taxonomy of Web Search |
title_short |
The search and the eye tracking: a semiotic overlook about the knowledge graph |
title_full |
The search and the eye tracking: a semiotic overlook about the knowledge graph |
title_fullStr |
The search and the eye tracking: a semiotic overlook about the knowledge graph |
title_full_unstemmed |
The search and the eye tracking: a semiotic overlook about the knowledge graph |
title_sort |
The search and the eye tracking: a semiotic overlook about the knowledge graph |
author |
Monteiro, Silvana Drumond |
author_facet |
Monteiro, Silvana Drumond Rodas, Cecilio Merlotti Borsetti Gregorio Vidotti, Silvana Aparecida [UNESP] |
author_role |
author |
author2 |
Rodas, Cecilio Merlotti Borsetti Gregorio Vidotti, Silvana Aparecida [UNESP] |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Universidade Estadual de Londrina (UEL) Inst Fed Sao Paulo Universidade Estadual Paulista (Unesp) |
dc.contributor.author.fl_str_mv |
Monteiro, Silvana Drumond Rodas, Cecilio Merlotti Borsetti Gregorio Vidotti, Silvana Aparecida [UNESP] |
dc.subject.por.fl_str_mv |
Eye Tracking Peirce' s Semiotics Knowledge Graph Taxonomy of Web Search |
topic |
Eye Tracking Peirce' s Semiotics Knowledge Graph Taxonomy of Web Search |
description |
The eye tracking is, at the same time, a technology and a research method used in several areas of knowledge and, recently, in the area of Information Science. Its main thesis, formulated by Just and Carpenter (1976), is the strong eye-mind hypothesis, that is a strong relation between visualization and information processing. In this direction, a basic research was done with an experimental design, aiming to evaluate the search behavior in a Search Engine Results Page (SERP) of Google, especially the visualization of the Knowledge Graph (KG) or Knowledge Map. The research proposition was based on the Peirce's Semiotics, in which signs in a search result (SERP), to a lesser or greater extent, can influence choices, qualify results, capture the look and be important or determinant in a choice from a search, explaining the strong eye-mind. The results demonstrated that the image is a cognitive attractor; however, the choice also depends on other factors, such as the type of search and the habit of the subject in searches in search engines. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-12-10T17:03:06Z 2020-12-10T17:03:06Z 2020-01-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.19132/1808-5245261.304-326 Em Questao. Porto Alegre: Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, v. 26, n. 1, p. 304-326, 2020. 1807-8893 http://hdl.handle.net/11449/195053 10.19132/1808-5245261.304-326 WOS:000503033600015 |
url |
http://dx.doi.org/10.19132/1808-5245261.304-326 http://hdl.handle.net/11449/195053 |
identifier_str_mv |
Em Questao. Porto Alegre: Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao, v. 26, n. 1, p. 304-326, 2020. 1807-8893 10.19132/1808-5245261.304-326 WOS:000503033600015 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
Em Questao |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
304-326 |
dc.publisher.none.fl_str_mv |
Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao |
publisher.none.fl_str_mv |
Univ Federal Rio Grande Sul, Fac Biblioteconomia & Comunicacao |
dc.source.none.fl_str_mv |
Web of Science reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
|
_version_ |
1808129497130598400 |