Marketing em odontologia

• Autor(a) principal: Natali, Filipe Alexandre [UNESP]
• Data de Publicação: 2010
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/149309; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2017-01-25/000850643.pdf
• topic: Marketing; Marketing de serviços de saúde; Odontologia; Propaganda

The market of work in all the areas is if becoming each more competitive time, what it takes the professionals to search different strategies to guarantee its insertion and its space using mainly the marketing tools. Currently, marketing is an area on the rise and is defined as the study of business, starting from the knowledge of the needs and psychology of consumer demand to drive production adapting it to the best market. For the professional success of the surgeon-dentist it is important that it is a good physician, who has a good academic-scientific formation, as well as being a good manager, with formation in the area of administration, marketing, human resources, amongst others. The marketing tools can assist the professionals in the captation and maintenance of patients, divulging its name and its abilities, thus facilitating its insertion in the work market. The objective of this study will be to evaluate the pertinent tools of marketing for use in the area of Odontologia. We performed a literature search by consulting the major databases and consulted official documents of the CFO. There are many tools being used to attract customers, but it can be concluded that the relationship marketing and advertising has long been very effective in winning new clients