A composição verbal e visual em publicidades de revistas impressas na era da convergência

• Autor(a) principal: Ribeiro, Raquel Schmidt [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/156541; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-04-27/000899312.pdf
• topic: Publicidade; Cartazes; Composição tipografica

In face of the digital revolution, new media have not replaced the old ones, and the emerging convergence paradigm integrates old and new media in very complex ways. The digital media came to offer possibilities of information, communication, fun and relationship in a different media environment. Traditional media, as well as traditional advertising - now coexist with digital media that, with mobile devices - tablets and Android phones - now provide the most interactive media that society has ever experienced. And the brands are increasingly joining in these technological supports. This reconfiguration in the perception and daily life of society, especially in the form of consuming and producing content, affected the way in which the brands maintain contact with their consumers; now, beyond traditional media, include in their communication strategy tactics, technologies and platforms to maintain ongoing contact with consumers. In this work, we verify how magazines are printed in this new media scenario with infinite possibilities of information, collaboration, appeal and contact. The study was initiated through a bibliographical survey through the revision of books, scientific articles, theses and monographs on the subject. Magazines of various editorial lines were selected and ads for analysis were selected in each issue of the journals. In the course of the work, we listed the possible elements present in the advertisements and we elaborated graphs that allowed us to understand which are the most recurrent elements in the publicity published in magazines currently printed. After the initial analysis, we sought to understand the visual and verbal composition of printed advertising, that is, the totality of the graphic elements that configure this advertising system, verifying its specificities in contemporaneity