Frida Diria: um modelo de negócio de mídia digital direcionado ao público feminista

• Autor(a) principal: Silva, Nathália dos Santos Rocha da [UNESP]
• Data de Publicação: 2016
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/140172; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2016-06-13/000865640.pdf
• topic: Feminismo e literatura; Movimentos sociais; Reportagens investigativas; Jornalismo cientifico; Modelos econômicos; Feminismo; Mídia digital; Feminism and literature

The project proposes the construction of a journalistic website targeting the young feminist audience, structured not only as an editorial product, but also as a business model, considering both the possibilities for monetization and sustainability mechanisms. Frida Diria, then, is inserted in a context of current discussions of the content production possibilities and new sources of income considering for journalism and its dialogue with the digital media environment. It dialogues also with the democratization of the mechanisms of content production and broadcasting, made possible by the digital tools media, allowing an expansion of media coverage beyond the themes and discussions proposed by traditional media outlets. It also allows the emergence of new agents in the sector: citizens who engage with content, entrepreneurs, journalistic project created and structured in the digital environment. It is also a time of expansion and popularization of feminism and the discussion of gender issues, primarily a result of the possibility of creating spaces for discussion and exchange of information brought about by the internet and social networks. The product thus seeks to test the ability to generate value in relation to the public and groups of discussions about female empowerment and, from there, to provide support possibilities and financial sustainability