REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.20952/revtee.v13i32.143914 http://hdl.handle.net/11449/208934 |
Resumo: | This paper aims to analyze advertisements and discuss child erotization in content and images of children to disseminate both products that can be used by them and the use of children in advertisements for the adult public. The advertisements make use of different technologies and are disseminated both in print and digital media. To carry out this work we rely on some studies on erotization of children's bodies, presenting elements that build the image of the adult child in the media under the bias of erotization and sensuality, their multiple readings and meanings attributed to them. We consider that these controversial discourses are the engine of early sexuality. We use the theoretical assumptions of the French line discourse analysis. Analyzing this corpus is justified because it is necessary to look at children's advertising with responsibility. Anticipating incompatible attitudes with the age group can promote the decline of childhood, because the child ceases to live a very important stage in human development and can trigger future psychological problems and present difficulties of creativity, socialization and disorders not proper to childhood. We also emphasize that the adultization process refers to the child's distance from the infantile world and early insertion into the adult world, of which they incorporate physical and psychological typologies. |
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REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTSChild ErotizationSexuality in ChildhoodMedia SpeechPublicityAdvertisementThis paper aims to analyze advertisements and discuss child erotization in content and images of children to disseminate both products that can be used by them and the use of children in advertisements for the adult public. The advertisements make use of different technologies and are disseminated both in print and digital media. To carry out this work we rely on some studies on erotization of children's bodies, presenting elements that build the image of the adult child in the media under the bias of erotization and sensuality, their multiple readings and meanings attributed to them. We consider that these controversial discourses are the engine of early sexuality. We use the theoretical assumptions of the French line discourse analysis. Analyzing this corpus is justified because it is necessary to look at children's advertising with responsibility. Anticipating incompatible attitudes with the age group can promote the decline of childhood, because the child ceases to live a very important stage in human development and can trigger future psychological problems and present difficulties of creativity, socialization and disorders not proper to childhood. We also emphasize that the adultization process refers to the child's distance from the infantile world and early insertion into the adult world, of which they incorporate physical and psychological typologies.Sao Paulo State Univ, UNESP, Sch Educ, Araraquara, SP, BrazilSao Paulo State Univ, UNESP, Postgrad Program Sexual Educ, Araraquara, SP, BrazilSao Paulo State Univ, UNESP, Postgrad Program, Sch Educ, Araraquara, SP, BrazilSao Paulo State Univ, UNESP, Sch Educ, Araraquara, SP, BrazilSao Paulo State Univ, UNESP, Postgrad Program Sexual Educ, Araraquara, SP, BrazilSao Paulo State Univ, UNESP, Postgrad Program, Sch Educ, Araraquara, SP, BrazilUniv Federal SergipeUniversidade Estadual Paulista (Unesp)Souza Monteiro, Solange Aparecida de [UNESP]Marcal Ribeiro, Paulo Rennes [UNESP]2021-06-25T11:43:34Z2021-06-25T11:43:34Z2020-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article20http://dx.doi.org/10.20952/revtee.v13i32.143914Revista Tempos E Espacos Educacao. Sergipe: Univ Federal Sergipe, v. 13, n. 32, 20 p., 2020.1983-6597http://hdl.handle.net/11449/20893410.20952/revtee.v13i32.143914WOS:000587492000001Web of Sciencereponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengRevista Tempos E Espacos Educacaoinfo:eu-repo/semantics/openAccess2021-10-23T19:23:25Zoai:repositorio.unesp.br:11449/208934Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462021-10-23T19:23:25Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS |
title |
REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS |
spellingShingle |
REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS Souza Monteiro, Solange Aparecida de [UNESP] Child Erotization Sexuality in Childhood Media Speech Publicity Advertisement |
title_short |
REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS |
title_full |
REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS |
title_fullStr |
REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS |
title_full_unstemmed |
REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS |
title_sort |
REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS |
author |
Souza Monteiro, Solange Aparecida de [UNESP] |
author_facet |
Souza Monteiro, Solange Aparecida de [UNESP] Marcal Ribeiro, Paulo Rennes [UNESP] |
author_role |
author |
author2 |
Marcal Ribeiro, Paulo Rennes [UNESP] |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Universidade Estadual Paulista (Unesp) |
dc.contributor.author.fl_str_mv |
Souza Monteiro, Solange Aparecida de [UNESP] Marcal Ribeiro, Paulo Rennes [UNESP] |
dc.subject.por.fl_str_mv |
Child Erotization Sexuality in Childhood Media Speech Publicity Advertisement |
topic |
Child Erotization Sexuality in Childhood Media Speech Publicity Advertisement |
description |
This paper aims to analyze advertisements and discuss child erotization in content and images of children to disseminate both products that can be used by them and the use of children in advertisements for the adult public. The advertisements make use of different technologies and are disseminated both in print and digital media. To carry out this work we rely on some studies on erotization of children's bodies, presenting elements that build the image of the adult child in the media under the bias of erotization and sensuality, their multiple readings and meanings attributed to them. We consider that these controversial discourses are the engine of early sexuality. We use the theoretical assumptions of the French line discourse analysis. Analyzing this corpus is justified because it is necessary to look at children's advertising with responsibility. Anticipating incompatible attitudes with the age group can promote the decline of childhood, because the child ceases to live a very important stage in human development and can trigger future psychological problems and present difficulties of creativity, socialization and disorders not proper to childhood. We also emphasize that the adultization process refers to the child's distance from the infantile world and early insertion into the adult world, of which they incorporate physical and psychological typologies. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-01-01 2021-06-25T11:43:34Z 2021-06-25T11:43:34Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.20952/revtee.v13i32.143914 Revista Tempos E Espacos Educacao. Sergipe: Univ Federal Sergipe, v. 13, n. 32, 20 p., 2020. 1983-6597 http://hdl.handle.net/11449/208934 10.20952/revtee.v13i32.143914 WOS:000587492000001 |
url |
http://dx.doi.org/10.20952/revtee.v13i32.143914 http://hdl.handle.net/11449/208934 |
identifier_str_mv |
Revista Tempos E Espacos Educacao. Sergipe: Univ Federal Sergipe, v. 13, n. 32, 20 p., 2020. 1983-6597 10.20952/revtee.v13i32.143914 WOS:000587492000001 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Revista Tempos E Espacos Educacao |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
20 |
dc.publisher.none.fl_str_mv |
Univ Federal Sergipe |
publisher.none.fl_str_mv |
Univ Federal Sergipe |
dc.source.none.fl_str_mv |
Web of Science reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
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1803649502548066304 |