Centro Espírita Amor e Caridade: plano de conteúdo para o facebook

• Autor(a) principal: Tripoloni, Ana Cláudia Palmeira [UNESP]
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/155661; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2017-07-12/000887496.pdf
• topic: Associações sem fins lucrativos - Bauru; Facebook (Recursos eletrônicos); Relações publicas; Planejamento; Redes sociais on-line; Facebook (Electronic resource)

The objective of this study is to present a content plan to Centro Espírita Amor e Caridade (Love and Charity's Spiritist Center) Facebook's page. Under the briefing, CEAC expressed interest in improve their image for the people and attract new donors, but without a specific employee to look after your communication sector. For achieve this, we used planning and third sector communication techniques, besides digital presence in social media characteristics. Therefore, we developed a content plan focused on the proposed objectives, with a simple and targeted implementation, taking into account the CEAC's reality: the institution does not have an expert employee focused on social media management