Do impresso ao Facebook: inserção do Jornal Regional Comércio do Jahu nos meios digitais

• Autor(a) principal: Agostinho Hernandez, Ana Luísa [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/203910; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2020-03-13/000928569.pdf
• topic: Jornalismo; Facebook (Recursos eletrônicos); Redes sociais on-line; Facebook (Electronic resource)

This project aims to analyse how a hundred years old newspaper and from a small town in São Paulo State countryside, Comércio do Jahu, made its insertion in the digital and social media using its fan page on Facebook. The internal changes in the newspaper board and how it started to produce digital media was studied. This change to social media was an important step for Comércio do Jahu, as it had to adapt itself to new trends to get closer to its readers. Six videos from the fan page of Comércio do Jahu on Facebook, three from January 2017 and three from Abril 2018, were analysed through the methodology of hermeneutics to understand how the move from paper based to social media was carried out and the results obtained by the newspaper. It was also analysed how Comércio do Jahu adapted the particularities of regional journalism to the web journalism and how this new format changed its relationship with the consumer