Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | |
Tipo de documento: | Capítulo de livro |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.4018/978-1-4666-2515-0.ch009 http://hdl.handle.net/11449/220125 |
Resumo: | Organizations are inserted into a competitive environment in which innovation is an essential factor in gaining temporary competitive advantages. The search for external sources of knowledge, which can contribute to the innovation process, has become a constant among the organizations. One of the actors involved in this search is users, who often play an important role in the development of new products. This chapter develops a framework for the analysis of users' involvement in the innovation process through Web 2.0. The research method used a unique case study conducted in a Brazilian automotive company that developed a project of a concept car involving users through Web 2.0. The presented study case was analyzed according to the framework. © 2013, IGI Global. |
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Repositório Institucional da UNESP |
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Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive companyOrganizations are inserted into a competitive environment in which innovation is an essential factor in gaining temporary competitive advantages. The search for external sources of knowledge, which can contribute to the innovation process, has become a constant among the organizations. One of the actors involved in this search is users, who often play an important role in the development of new products. This chapter develops a framework for the analysis of users' involvement in the innovation process through Web 2.0. The research method used a unique case study conducted in a Brazilian automotive company that developed a project of a concept car involving users through Web 2.0. The presented study case was analyzed according to the framework. © 2013, IGI Global.São Paulo State UniversitySão Paulo State UniversityUniversidade Estadual Paulista (UNESP)Mazini, Sergio Ricardo [UNESP]Gobbo Jr., José Alcides [UNESP]2022-04-28T18:59:47Z2022-04-28T18:59:47Z2012-12-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bookPart222-255http://dx.doi.org/10.4018/978-1-4666-2515-0.ch009Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use, p. 222-255.http://hdl.handle.net/11449/22012510.4018/978-1-4666-2515-0.ch0092-s2.0-84898275918Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengCases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use230124230132257889info:eu-repo/semantics/openAccess2023-06-02T18:20:46Zoai:repositorio.unesp.br:11449/220125Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T17:33:18.971861Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company |
title |
Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company |
spellingShingle |
Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company Mazini, Sergio Ricardo [UNESP] |
title_short |
Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company |
title_full |
Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company |
title_fullStr |
Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company |
title_full_unstemmed |
Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company |
title_sort |
Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company |
author |
Mazini, Sergio Ricardo [UNESP] |
author_facet |
Mazini, Sergio Ricardo [UNESP] Gobbo Jr., José Alcides [UNESP] |
author_role |
author |
author2 |
Gobbo Jr., José Alcides [UNESP] |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Universidade Estadual Paulista (UNESP) |
dc.contributor.author.fl_str_mv |
Mazini, Sergio Ricardo [UNESP] Gobbo Jr., José Alcides [UNESP] |
description |
Organizations are inserted into a competitive environment in which innovation is an essential factor in gaining temporary competitive advantages. The search for external sources of knowledge, which can contribute to the innovation process, has become a constant among the organizations. One of the actors involved in this search is users, who often play an important role in the development of new products. This chapter develops a framework for the analysis of users' involvement in the innovation process through Web 2.0. The research method used a unique case study conducted in a Brazilian automotive company that developed a project of a concept car involving users through Web 2.0. The presented study case was analyzed according to the framework. © 2013, IGI Global. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-12-01 2022-04-28T18:59:47Z 2022-04-28T18:59:47Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/bookPart |
format |
bookPart |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.4018/978-1-4666-2515-0.ch009 Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use, p. 222-255. http://hdl.handle.net/11449/220125 10.4018/978-1-4666-2515-0.ch009 2-s2.0-84898275918 |
url |
http://dx.doi.org/10.4018/978-1-4666-2515-0.ch009 http://hdl.handle.net/11449/220125 |
identifier_str_mv |
Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use, p. 222-255. 10.4018/978-1-4666-2515-0.ch009 2-s2.0-84898275918 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use 230124 230132 257889 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
222-255 |
dc.source.none.fl_str_mv |
Scopus reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
|
_version_ |
1808128825981140992 |