Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company

Detalhes bibliográficos
Autor(a) principal: Mazini, Sergio Ricardo [UNESP]
Data de Publicação: 2012
Outros Autores: Gobbo Jr., José Alcides [UNESP]
Tipo de documento: Capítulo de livro
Idioma: eng
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.4018/978-1-4666-2515-0.ch009
http://hdl.handle.net/11449/220125
Resumo: Organizations are inserted into a competitive environment in which innovation is an essential factor in gaining temporary competitive advantages. The search for external sources of knowledge, which can contribute to the innovation process, has become a constant among the organizations. One of the actors involved in this search is users, who often play an important role in the development of new products. This chapter develops a framework for the analysis of users' involvement in the innovation process through Web 2.0. The research method used a unique case study conducted in a Brazilian automotive company that developed a project of a concept car involving users through Web 2.0. The presented study case was analyzed according to the framework. © 2013, IGI Global.
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spelling Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive companyOrganizations are inserted into a competitive environment in which innovation is an essential factor in gaining temporary competitive advantages. The search for external sources of knowledge, which can contribute to the innovation process, has become a constant among the organizations. One of the actors involved in this search is users, who often play an important role in the development of new products. This chapter develops a framework for the analysis of users' involvement in the innovation process through Web 2.0. The research method used a unique case study conducted in a Brazilian automotive company that developed a project of a concept car involving users through Web 2.0. The presented study case was analyzed according to the framework. © 2013, IGI Global.São Paulo State UniversitySão Paulo State UniversityUniversidade Estadual Paulista (UNESP)Mazini, Sergio Ricardo [UNESP]Gobbo Jr., José Alcides [UNESP]2022-04-28T18:59:47Z2022-04-28T18:59:47Z2012-12-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bookPart222-255http://dx.doi.org/10.4018/978-1-4666-2515-0.ch009Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use, p. 222-255.http://hdl.handle.net/11449/22012510.4018/978-1-4666-2515-0.ch0092-s2.0-84898275918Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengCases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use230124230132257889info:eu-repo/semantics/openAccess2023-06-02T18:20:46Zoai:repositorio.unesp.br:11449/220125Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T17:33:18.971861Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company
title Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company
spellingShingle Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company
Mazini, Sergio Ricardo [UNESP]
title_short Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company
title_full Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company
title_fullStr Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company
title_full_unstemmed Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company
title_sort Users' involvement in the innovation process through Web 2.0: A framework for involvement analysis in a Brazilian automotive company
author Mazini, Sergio Ricardo [UNESP]
author_facet Mazini, Sergio Ricardo [UNESP]
Gobbo Jr., José Alcides [UNESP]
author_role author
author2 Gobbo Jr., José Alcides [UNESP]
author2_role author
dc.contributor.none.fl_str_mv Universidade Estadual Paulista (UNESP)
dc.contributor.author.fl_str_mv Mazini, Sergio Ricardo [UNESP]
Gobbo Jr., José Alcides [UNESP]
description Organizations are inserted into a competitive environment in which innovation is an essential factor in gaining temporary competitive advantages. The search for external sources of knowledge, which can contribute to the innovation process, has become a constant among the organizations. One of the actors involved in this search is users, who often play an important role in the development of new products. This chapter develops a framework for the analysis of users' involvement in the innovation process through Web 2.0. The research method used a unique case study conducted in a Brazilian automotive company that developed a project of a concept car involving users through Web 2.0. The presented study case was analyzed according to the framework. © 2013, IGI Global.
publishDate 2012
dc.date.none.fl_str_mv 2012-12-01
2022-04-28T18:59:47Z
2022-04-28T18:59:47Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bookPart
format bookPart
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.4018/978-1-4666-2515-0.ch009
Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use, p. 222-255.
http://hdl.handle.net/11449/220125
10.4018/978-1-4666-2515-0.ch009
2-s2.0-84898275918
url http://dx.doi.org/10.4018/978-1-4666-2515-0.ch009
http://hdl.handle.net/11449/220125
identifier_str_mv Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use, p. 222-255.
10.4018/978-1-4666-2515-0.ch009
2-s2.0-84898275918
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.format.none.fl_str_mv 222-255
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
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reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
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