The quality turn in long distribution chains: consumer perception of agri-food products with socio-environmental reputation seals
Autor(a) principal: | |
---|---|
Data de Publicação: | 2022 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.5380/DMA.V59I0.76411 http://hdl.handle.net/11449/241957 |
Resumo: | Organizations use mechanisms such as labels, brands, and certificates to inform consumers about elements related to the production systems of food products. Thus, information linked to agri-food production systems such as origin, characteristics of specific communities (family farming, agroecological agriculture, indigenous peoples, quilombolas, etc.), environmental practices, landscape, history, tradition and economic and social factors need to be communicated, and in this sense seals and certificates are used to inform the consumer such characteristics. Thus, this paper aims to identify whether consumers' perception of products with reputation labels, brands, or certificates (geographic or social/environmental) in long distribution channels is linked to discussions about the so-called quality turn. A survey was carried out with 195 consumers in supermarkets and 140 consumers in specialized stores in municipalities in the state of São Paulo, Brazil. They purchase agri-food products with labels, brands, or certificates (geographic or social/environmental). The results indicated that the consumers who purchase these products consider the quality conventions in short chains (domestic, civic, and regard); that is, they consider characteristics related to the place of production, the production process, society, and the producer, respectively. However, the recognition of these attributes is more representative in the specialized stores' channel. Even though labels, brands, or certificates of reputation are considered in several studies as efficient communication instruments to the consumer regarding the products' intangible characteristics, other communication instruments with the consumer must be developed in long channels. |
id |
UNSP_f75d343ce2e13f304a82621f6f2780b7 |
---|---|
oai_identifier_str |
oai:repositorio.unesp.br:11449/241957 |
network_acronym_str |
UNSP |
network_name_str |
Repositório Institucional da UNESP |
repository_id_str |
2946 |
spelling |
The quality turn in long distribution chains: consumer perception of agri-food products with socio-environmental reputation sealsA virada da qualidade em cadeias de distribuição longas: a percepção do consumidor de produtos agroalimentares com selos de reputação socioambientalfood supply chainlabelsquality turnOrganizations use mechanisms such as labels, brands, and certificates to inform consumers about elements related to the production systems of food products. Thus, information linked to agri-food production systems such as origin, characteristics of specific communities (family farming, agroecological agriculture, indigenous peoples, quilombolas, etc.), environmental practices, landscape, history, tradition and economic and social factors need to be communicated, and in this sense seals and certificates are used to inform the consumer such characteristics. Thus, this paper aims to identify whether consumers' perception of products with reputation labels, brands, or certificates (geographic or social/environmental) in long distribution channels is linked to discussions about the so-called quality turn. A survey was carried out with 195 consumers in supermarkets and 140 consumers in specialized stores in municipalities in the state of São Paulo, Brazil. They purchase agri-food products with labels, brands, or certificates (geographic or social/environmental). The results indicated that the consumers who purchase these products consider the quality conventions in short chains (domestic, civic, and regard); that is, they consider characteristics related to the place of production, the production process, society, and the producer, respectively. However, the recognition of these attributes is more representative in the specialized stores' channel. Even though labels, brands, or certificates of reputation are considered in several studies as efficient communication instruments to the consumer regarding the products' intangible characteristics, other communication instruments with the consumer must be developed in long channels.Universidade Estadual Paulista (UNESP), SPUniversidade Federal de São Carlos (UFSCar), SPUniversidade Estadual Paulista (UNESP), SPUniversidade Estadual Paulista (UNESP)Universidade Federal de São Carlos (UFSCar)Scalco, Andréa Rossi [UNESP]Oliveira, Sandra [UNESP]Ganga, GilbertoCipriano, Julia [UNESP]Rodrigues, João [UNESP]2023-03-02T05:21:43Z2023-03-02T05:21:43Z2022-06-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article229-248http://dx.doi.org/10.5380/DMA.V59I0.76411Desenvolvimento e Meio Ambiente, v. 59, p. 229-248.2176-91091518-952Xhttp://hdl.handle.net/11449/24195710.5380/DMA.V59I0.764112-s2.0-85132421317Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporDesenvolvimento e Meio Ambienteinfo:eu-repo/semantics/openAccess2024-06-10T14:48:57Zoai:repositorio.unesp.br:11449/241957Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T13:34:56.571429Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
The quality turn in long distribution chains: consumer perception of agri-food products with socio-environmental reputation seals A virada da qualidade em cadeias de distribuição longas: a percepção do consumidor de produtos agroalimentares com selos de reputação socioambiental |
title |
The quality turn in long distribution chains: consumer perception of agri-food products with socio-environmental reputation seals |
spellingShingle |
The quality turn in long distribution chains: consumer perception of agri-food products with socio-environmental reputation seals Scalco, Andréa Rossi [UNESP] food supply chain labels quality turn |
title_short |
The quality turn in long distribution chains: consumer perception of agri-food products with socio-environmental reputation seals |
title_full |
The quality turn in long distribution chains: consumer perception of agri-food products with socio-environmental reputation seals |
title_fullStr |
The quality turn in long distribution chains: consumer perception of agri-food products with socio-environmental reputation seals |
title_full_unstemmed |
The quality turn in long distribution chains: consumer perception of agri-food products with socio-environmental reputation seals |
title_sort |
The quality turn in long distribution chains: consumer perception of agri-food products with socio-environmental reputation seals |
author |
Scalco, Andréa Rossi [UNESP] |
author_facet |
Scalco, Andréa Rossi [UNESP] Oliveira, Sandra [UNESP] Ganga, Gilberto Cipriano, Julia [UNESP] Rodrigues, João [UNESP] |
author_role |
author |
author2 |
Oliveira, Sandra [UNESP] Ganga, Gilberto Cipriano, Julia [UNESP] Rodrigues, João [UNESP] |
author2_role |
author author author author |
dc.contributor.none.fl_str_mv |
Universidade Estadual Paulista (UNESP) Universidade Federal de São Carlos (UFSCar) |
dc.contributor.author.fl_str_mv |
Scalco, Andréa Rossi [UNESP] Oliveira, Sandra [UNESP] Ganga, Gilberto Cipriano, Julia [UNESP] Rodrigues, João [UNESP] |
dc.subject.por.fl_str_mv |
food supply chain labels quality turn |
topic |
food supply chain labels quality turn |
description |
Organizations use mechanisms such as labels, brands, and certificates to inform consumers about elements related to the production systems of food products. Thus, information linked to agri-food production systems such as origin, characteristics of specific communities (family farming, agroecological agriculture, indigenous peoples, quilombolas, etc.), environmental practices, landscape, history, tradition and economic and social factors need to be communicated, and in this sense seals and certificates are used to inform the consumer such characteristics. Thus, this paper aims to identify whether consumers' perception of products with reputation labels, brands, or certificates (geographic or social/environmental) in long distribution channels is linked to discussions about the so-called quality turn. A survey was carried out with 195 consumers in supermarkets and 140 consumers in specialized stores in municipalities in the state of São Paulo, Brazil. They purchase agri-food products with labels, brands, or certificates (geographic or social/environmental). The results indicated that the consumers who purchase these products consider the quality conventions in short chains (domestic, civic, and regard); that is, they consider characteristics related to the place of production, the production process, society, and the producer, respectively. However, the recognition of these attributes is more representative in the specialized stores' channel. Even though labels, brands, or certificates of reputation are considered in several studies as efficient communication instruments to the consumer regarding the products' intangible characteristics, other communication instruments with the consumer must be developed in long channels. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-06-01 2023-03-02T05:21:43Z 2023-03-02T05:21:43Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.5380/DMA.V59I0.76411 Desenvolvimento e Meio Ambiente, v. 59, p. 229-248. 2176-9109 1518-952X http://hdl.handle.net/11449/241957 10.5380/DMA.V59I0.76411 2-s2.0-85132421317 |
url |
http://dx.doi.org/10.5380/DMA.V59I0.76411 http://hdl.handle.net/11449/241957 |
identifier_str_mv |
Desenvolvimento e Meio Ambiente, v. 59, p. 229-248. 2176-9109 1518-952X 10.5380/DMA.V59I0.76411 2-s2.0-85132421317 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
Desenvolvimento e Meio Ambiente |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
229-248 |
dc.source.none.fl_str_mv |
Scopus reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
|
_version_ |
1808128249383878656 |