New advertising campaigns for women: Break or more of the same?

Detalhes bibliográficos
Autor(a) principal: Brunelli, Anna Flora [UNESP]
Data de Publicação: 2018
Outros Autores: Fossey, Marcela Franco
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://hdl.handle.net/11449/232808
Resumo: This paper analyzes a recent advertising piece targeted on women seeking to verify how the dialogue with the discourse against the beauty imperative is established. To this end, an interdisciplinary point of view is adopted, in which we assume the theoretical framework of French Discourse Analysis, and certain Social Psychology postulates about stereotypes, especially those of gender. With the analysis, the main goal was to verify, considering the image of women that emerges in the campaign, how a certain memory is mobilized for the interpretation of the advertising slogan and to what extent it is possible to assert that this piece stablish a rupture with the discourse that put a high value on the beauty imperative.
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spelling New advertising campaigns for women: Break or more of the same?Novas campanhas publicitárias para mulheres: Ruptura ou mais do mesmo?Advertising discourseBeauty imperativeMemoryStereotypesThis paper analyzes a recent advertising piece targeted on women seeking to verify how the dialogue with the discourse against the beauty imperative is established. To this end, an interdisciplinary point of view is adopted, in which we assume the theoretical framework of French Discourse Analysis, and certain Social Psychology postulates about stereotypes, especially those of gender. With the analysis, the main goal was to verify, considering the image of women that emerges in the campaign, how a certain memory is mobilized for the interpretation of the advertising slogan and to what extent it is possible to assert that this piece stablish a rupture with the discourse that put a high value on the beauty imperative.Departamento de Estudos Linguísticos e Literários Universidade Estadual PaulistaDepartamento de Linguística Aplicada Universidade Estadual de CampinasDepartamento de Estudos Linguísticos e Literários Universidade Estadual PaulistaUniversidade Estadual Paulista (UNESP)Universidade Estadual de Campinas (UNICAMP)Brunelli, Anna Flora [UNESP]Fossey, Marcela Franco2022-04-30T12:56:14Z2022-04-30T12:56:14Z2018-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article452-466Discurso y Sociedad, v. 12, n. 3, p. 452-466, 2018.1887-4606http://hdl.handle.net/11449/2328082-s2.0-85055694875Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporDiscurso y Sociedadinfo:eu-repo/semantics/openAccess2022-04-30T12:56:14Zoai:repositorio.unesp.br:11449/232808Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462022-04-30T12:56:14Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv New advertising campaigns for women: Break or more of the same?
Novas campanhas publicitárias para mulheres: Ruptura ou mais do mesmo?
title New advertising campaigns for women: Break or more of the same?
spellingShingle New advertising campaigns for women: Break or more of the same?
Brunelli, Anna Flora [UNESP]
Advertising discourse
Beauty imperative
Memory
Stereotypes
title_short New advertising campaigns for women: Break or more of the same?
title_full New advertising campaigns for women: Break or more of the same?
title_fullStr New advertising campaigns for women: Break or more of the same?
title_full_unstemmed New advertising campaigns for women: Break or more of the same?
title_sort New advertising campaigns for women: Break or more of the same?
author Brunelli, Anna Flora [UNESP]
author_facet Brunelli, Anna Flora [UNESP]
Fossey, Marcela Franco
author_role author
author2 Fossey, Marcela Franco
author2_role author
dc.contributor.none.fl_str_mv Universidade Estadual Paulista (UNESP)
Universidade Estadual de Campinas (UNICAMP)
dc.contributor.author.fl_str_mv Brunelli, Anna Flora [UNESP]
Fossey, Marcela Franco
dc.subject.por.fl_str_mv Advertising discourse
Beauty imperative
Memory
Stereotypes
topic Advertising discourse
Beauty imperative
Memory
Stereotypes
description This paper analyzes a recent advertising piece targeted on women seeking to verify how the dialogue with the discourse against the beauty imperative is established. To this end, an interdisciplinary point of view is adopted, in which we assume the theoretical framework of French Discourse Analysis, and certain Social Psychology postulates about stereotypes, especially those of gender. With the analysis, the main goal was to verify, considering the image of women that emerges in the campaign, how a certain memory is mobilized for the interpretation of the advertising slogan and to what extent it is possible to assert that this piece stablish a rupture with the discourse that put a high value on the beauty imperative.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-01
2022-04-30T12:56:14Z
2022-04-30T12:56:14Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv Discurso y Sociedad, v. 12, n. 3, p. 452-466, 2018.
1887-4606
http://hdl.handle.net/11449/232808
2-s2.0-85055694875
identifier_str_mv Discurso y Sociedad, v. 12, n. 3, p. 452-466, 2018.
1887-4606
2-s2.0-85055694875
url http://hdl.handle.net/11449/232808
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv Discurso y Sociedad
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 452-466
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
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