Motivation Attributed by Adults to the Consumption of Alcoholic Beverages in the Social Context

• Autor(a) principal: Carmo, Dilce Rejane
• Data de Publicação: 2018
• Outros Autores: Faria, Francisca Lucélia, Pelzer, Marlene Teda, Terra, Marlene Gomes, Santos, Manoel Antônio dos, Pillon, Sandra Cristina
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Psicologia (Universidade Presbiteriana Mackenzie. Online)
• Texto Completo: http://editorarevistas.mackenzie.br/index.php/ptp/article/view/10464
• topic: bebidas alcoólicas; consumo de bebidas alcoólicas; adulto; motivação; psicologia; bebidas alcohólicas; consumo de bebidas alcohólicas; adulto; motivación; psicología; alcoholic beverages; alcohol consumption; adult; motivation; psychology

The study aimed to understand the motives attributed to alcohol consumption by adults in social contexts. A qualitative approach, based on Alfred Shütz’s methodological concept of social phenomenology, was used. Fourteen participants were interviewed in pub-style bars in Santa Maria, RS, Brazil. The categories that emerged from the interviews were: "the pub as a social space", "the influence of the context on alcohol consumption" and "abusive consumption patterns, a natural attitude?” The results showed that participants frequent pubs in search of the social interactions that this bar model offers. When consuming alcoholic beverages, individuals are influenced by the context and by the people who they are drinking and socializing with, and can unknowingly develop a pattern of risk. It is concluded that individuals with a habit of drinking alcohol, who regularly go to bars at night, are at a health risk as they go to pubs to socialize and they do not perceive themselves at risk, which increases their vulnerability.