Inovação aberta no setor de tecnologia da informação no Brasil
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do Mackenzie |
Texto Completo: | http://dspace.mackenzie.br/handle/10899/23435 |
Resumo: | This dissertation sought to identify the results from the innovation open process and its contribution to the development of new markets, considering the achievement of competitive advantage. The study reviews the concepts of competitive advantage, business strategies, market development, information technology, innovation and open innovation. The research was qualitative exploratory. The key element information was obtained by semi-structured interviews. Six managers from software producer companies were interviewed and also a consulting firm in the field of information technology that have adopted the model of open innovation. The technique of content analysis was used for the processing and interpretation of the collected data, according to the procedures recommended by Bardin (2007). As a result the survey showed that the benefits, among others, are related to increased productivity, reduced risks, cost sharing, responsiveness, product development, compliance to the deadline. The delta model was utilized to identify the software producer companies and consulting firm that has a focus on relationship customer, that offers differentiated solutions. As the contribution of the open innovation process, the model facilitates the penetration and market development. |
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2016-03-15T19:26:04Z2020-05-28T18:03:59Z2013-12-042020-05-28T18:03:59Z2013-09-26http://dspace.mackenzie.br/handle/10899/23435This dissertation sought to identify the results from the innovation open process and its contribution to the development of new markets, considering the achievement of competitive advantage. The study reviews the concepts of competitive advantage, business strategies, market development, information technology, innovation and open innovation. The research was qualitative exploratory. The key element information was obtained by semi-structured interviews. Six managers from software producer companies were interviewed and also a consulting firm in the field of information technology that have adopted the model of open innovation. The technique of content analysis was used for the processing and interpretation of the collected data, according to the procedures recommended by Bardin (2007). As a result the survey showed that the benefits, among others, are related to increased productivity, reduced risks, cost sharing, responsiveness, product development, compliance to the deadline. The delta model was utilized to identify the software producer companies and consulting firm that has a focus on relationship customer, that offers differentiated solutions. As the contribution of the open innovation process, the model facilitates the penetration and market development.Esta dissertação procurou identificar os resultados obtidos pelo processo de inovação aberta e sua contribuição para o desenvolvimento de novos mercados, levando em consideração a obtenção de vantagem competitiva. O estudo faz um resgate sobre os conceitos de vantagem competitiva, estratégias empresariais, desenvolvimento de mercados, tecnologia de informação, inovação e inovação aberta. A pesquisa realizada teve cunho qualitativo exploratório. As informações dos elementos-chave foram extraídas por meio de entrevistas, com roteiro semiestruturado. Foram entrevistados seis gestores de empresas elaboradoras de software e consultoria no setor de tecnologia da informação que adotaram o modelo de inovação de aberta. Para o tratamento e interpretação dos dados coletados, utilizou-se a técnica de análise de conteúdo, seguindo os procedimentos recomendados por Bardin (2007). Como resultado, a pesquisa revelou que os benefícios estão relacionados ao aumento de produtividade, diminuição de riscos, compartilhamento de custos, agilidade no desenvolvimento de produtos e cumprimento no prazo de entrega. Por meio do modelo delta foi identificado que as empresas elaboradoras de software e consultoria focam o relacionamento com o cliente, oferecendo soluções diferenciadas. Quanto à contribuição do processo de inovação aberta, o modelo facilita a penetração e desenvolvimento de mercados.application/pdfporUniversidade Presbiteriana MackenzieAdministração de EmpresasUPMBRAdministraçãoinovaçãoadoção da inovação abertaestratégias empresariaisdesenvolvimento de mercadosinnovationopen innovation adoptionbusiness strategiesmarket developmentCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASInovação aberta no setor de tecnologia da informação no Brasilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisZilber, Moisés Arihttp://lattes.cnpq.br/0524413115146016Moori, Roberto Girohttp://lattes.cnpq.br/5365750180833774Plonski, Guilherme Aryhttp://lattes.cnpq.br/3141577169664062http://lattes.cnpq.br/7499439467115450Silva, Márcia Aparecida Vieirahttp://tede.mackenzie.br/jspui/retrieve/2765/Marcia%20Aparecida%20Vieira%20Silva.pdf.jpghttp://tede.mackenzie.br/jspui/bitstream/tede/605/1/Marcia%20Aparecida%20Vieira%20Silva.pdfinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIE10899/234352020-05-28 15:03:59.513Biblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRI |
dc.title.por.fl_str_mv |
Inovação aberta no setor de tecnologia da informação no Brasil |
title |
Inovação aberta no setor de tecnologia da informação no Brasil |
spellingShingle |
Inovação aberta no setor de tecnologia da informação no Brasil Silva, Márcia Aparecida Vieira inovação adoção da inovação aberta estratégias empresariais desenvolvimento de mercados innovation open innovation adoption business strategies market development CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
title_short |
Inovação aberta no setor de tecnologia da informação no Brasil |
title_full |
Inovação aberta no setor de tecnologia da informação no Brasil |
title_fullStr |
Inovação aberta no setor de tecnologia da informação no Brasil |
title_full_unstemmed |
Inovação aberta no setor de tecnologia da informação no Brasil |
title_sort |
Inovação aberta no setor de tecnologia da informação no Brasil |
author |
Silva, Márcia Aparecida Vieira |
author_facet |
Silva, Márcia Aparecida Vieira |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Zilber, Moisés Ari |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/0524413115146016 |
dc.contributor.referee1.fl_str_mv |
Moori, Roberto Giro |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/5365750180833774 |
dc.contributor.referee2.fl_str_mv |
Plonski, Guilherme Ary |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/3141577169664062 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/7499439467115450 |
dc.contributor.author.fl_str_mv |
Silva, Márcia Aparecida Vieira |
contributor_str_mv |
Zilber, Moisés Ari Moori, Roberto Giro Plonski, Guilherme Ary |
dc.subject.por.fl_str_mv |
inovação adoção da inovação aberta estratégias empresariais desenvolvimento de mercados |
topic |
inovação adoção da inovação aberta estratégias empresariais desenvolvimento de mercados innovation open innovation adoption business strategies market development CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
dc.subject.eng.fl_str_mv |
innovation open innovation adoption business strategies market development |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
description |
This dissertation sought to identify the results from the innovation open process and its contribution to the development of new markets, considering the achievement of competitive advantage. The study reviews the concepts of competitive advantage, business strategies, market development, information technology, innovation and open innovation. The research was qualitative exploratory. The key element information was obtained by semi-structured interviews. Six managers from software producer companies were interviewed and also a consulting firm in the field of information technology that have adopted the model of open innovation. The technique of content analysis was used for the processing and interpretation of the collected data, according to the procedures recommended by Bardin (2007). As a result the survey showed that the benefits, among others, are related to increased productivity, reduced risks, cost sharing, responsiveness, product development, compliance to the deadline. The delta model was utilized to identify the software producer companies and consulting firm that has a focus on relationship customer, that offers differentiated solutions. As the contribution of the open innovation process, the model facilitates the penetration and market development. |
publishDate |
2013 |
dc.date.available.fl_str_mv |
2013-12-04 2020-05-28T18:03:59Z |
dc.date.issued.fl_str_mv |
2013-09-26 |
dc.date.accessioned.fl_str_mv |
2016-03-15T19:26:04Z 2020-05-28T18:03:59Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dspace.mackenzie.br/handle/10899/23435 |
url |
http://dspace.mackenzie.br/handle/10899/23435 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Presbiteriana Mackenzie |
dc.publisher.program.fl_str_mv |
Administração de Empresas |
dc.publisher.initials.fl_str_mv |
UPM |
dc.publisher.country.fl_str_mv |
BR |
dc.publisher.department.fl_str_mv |
Administração |
publisher.none.fl_str_mv |
Universidade Presbiteriana Mackenzie |
dc.source.none.fl_str_mv |
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MACKENZIE |
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Biblioteca Digital de Teses e Dissertações do Mackenzie |
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Biblioteca Digital de Teses e Dissertações do Mackenzie |
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