A distribuição física como recurso estratégico na obtenção de vantagem competitiva no segmento de bens de consumo de massa no brasil
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do Mackenzie |
Texto Completo: | http://dspace.mackenzie.br/handle/10899/23423 |
Resumo: | The main objective of this dissertation is to understand which elements inherent to physical distribution can lead manufacturers of fast consumer goods, specifically in the segment related to cleaning products, gain competitive advantage. The survey was conducted considering the perceptions of manufacturers and retailers about the physical distribution services. As a theoretical foundation it was used the resource-based view (RBV) including concepts of value, competitive advantage and competitive strategies, as well, the concepts of physical distribution and logistics. The exploratory research type and a descriptive qualitative methodology were used. Through a semi-structured script, eight executives, being three from the retail sector and five from industry manufacturers, were interviewed. The data was treated and analyzed considering the content analysis technician. It was noted that there are evidences that the combination of tangible and intangible resources are elements that can generate competitive advantage for manufacturers. It was noted the high importance given by the retailers on the stock availability and service level compliance by manufacturers. From the manufacturer s perspective, the establishment of "go to market" strategy in order to meet the retailers needs, as well, the cost management with the aim of generating economic value higher than the competitors are the basis of their perception about how the competitive advantage can be created. In light of the RBV, the conjunction of resources like warehouse and transportation networks, systems and personnel can create value for the retailers, but can not be considered strategic since they are imitable and not rare. In the other hand, culture of services and intellectual capital resources has characteristics of strategic resources. When the physical distribution services are related to the three biggest retailers of the market, it was noted that the manufactures have been using strategies of differentiation and cost leadership to gain competitive advantage. From the practical standpoint, it was noted that the manufacturers still have difficulty make use of strategic partners more effectively to improve services for physical distribution. Finally, retailers believe that the value is still in to delivery the basics in terms of physical distribution services and, in this way, there is still a long way to be covered by the manufacturers. |
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2016-03-15T19:26:00Z2020-05-28T18:03:56Z2013-10-092020-05-28T18:03:56Z2012-08-07http://dspace.mackenzie.br/handle/10899/23423The main objective of this dissertation is to understand which elements inherent to physical distribution can lead manufacturers of fast consumer goods, specifically in the segment related to cleaning products, gain competitive advantage. The survey was conducted considering the perceptions of manufacturers and retailers about the physical distribution services. As a theoretical foundation it was used the resource-based view (RBV) including concepts of value, competitive advantage and competitive strategies, as well, the concepts of physical distribution and logistics. The exploratory research type and a descriptive qualitative methodology were used. Through a semi-structured script, eight executives, being three from the retail sector and five from industry manufacturers, were interviewed. The data was treated and analyzed considering the content analysis technician. It was noted that there are evidences that the combination of tangible and intangible resources are elements that can generate competitive advantage for manufacturers. It was noted the high importance given by the retailers on the stock availability and service level compliance by manufacturers. From the manufacturer s perspective, the establishment of "go to market" strategy in order to meet the retailers needs, as well, the cost management with the aim of generating economic value higher than the competitors are the basis of their perception about how the competitive advantage can be created. In light of the RBV, the conjunction of resources like warehouse and transportation networks, systems and personnel can create value for the retailers, but can not be considered strategic since they are imitable and not rare. In the other hand, culture of services and intellectual capital resources has characteristics of strategic resources. When the physical distribution services are related to the three biggest retailers of the market, it was noted that the manufactures have been using strategies of differentiation and cost leadership to gain competitive advantage. From the practical standpoint, it was noted that the manufacturers still have difficulty make use of strategic partners more effectively to improve services for physical distribution. Finally, retailers believe that the value is still in to delivery the basics in terms of physical distribution services and, in this way, there is still a long way to be covered by the manufacturers.Essa dissertação tem como objetivo entender quais os recursos inerentes a distribuição física podem levar os fabricantes de produtos de consumo de massa, especificamente no segmento de produtos de limpeza e afins, a obterem vantagem competitiva. A pesquisa foi realizada a partir das percepções de fabricantes e varejistas sobre esses serviços. Como fundamentação teórica utilizou-se a visão baseada em recursos (VBR), incluídos os conceitos de valor, vantagem competitiva e estratégias competitivas, bem como os conceitos de distribuição física e logística. A pesquisa foi do tipo exploratória descritiva e utilizou a metodologia qualitativa. Foram entrevistados oito executivos, sendo três do setor de varejo e cinco do setor de fabricantes, por meio de roteiro semi-estruturado com perguntas abertas. Os dados foram tratados e analisados com base nas técnicas da Análise de Conteúdo. Observaram-se indícios de que a conjunção de recursos tangíveis e intangíveis constituintes dos serviços de distribuição física são elementos que podem gerar vantagem competitiva para os fabricantes. Constatou-se ainda a grande importância dada pelos varejistas na questão de disponibilidade de estoques e o cumprimento do nível de serviço por parte dos fabricantes. No que concerne aos fabricantes, o estabelecimento de uma estratégia go to market que vise atender às necessidades dos varejistas em termos de distribuição, bem como, a gestão de custos com objetivo de gerar valor econômico superior aos dos concorrentes, constituem-se a base da sua percepção de como se gerar vantagem competitiva para si mesmos. A conjunção de recursos como redes de armazéns, redes de transportes, sistemas e pessoal podem criar valor para os varejistas, porém não podem ser considerados estratégicos na medida em que são imitáveis e não raros. Por outro lado, a cultura de serviços e o capital intelectual possuem características de recursos estratégicos. Quando se trata dos serviços de distribuição física para os três grandes varejistas do mercado, observou-se que fabricantes se utilizam de estratégias de diferenciação e liderança de custos para obterem vantagem competitiva. Do ponto de vista prático, observou-se que os fabricantes ainda têm dificuldade de utilizar-se de parceiros estratégicos com maior efetividade para melhoria dos serviços de distribuição física. Por fim, os varejistas entendem que o valor ainda esta na entrega dos serviços básicos de distribuição e, neste sentido, ainda há um grande caminho a ser percorrido pelos fabricantes.application/pdfporUniversidade Presbiteriana MackenzieAdministração de EmpresasUPMBRAdministraçãodistribuição físicavantagem competitiva, recursos e capacidades estratégicasestratégias genéricasphysical distributioncompetitive advantagestrategic resources and capabilitiesgeneric strategiesCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASA distribuição física como recurso estratégico na obtenção de vantagem competitiva no segmento de bens de consumo de massa no brasilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisMarcondes, Reynaldo Cavalheirohttp://lattes.cnpq.br/5082252604805492Moori, Roberto Girohttp://lattes.cnpq.br/5365750180833774Brito, Eliane Pereira Zamithhttp://lattes.cnpq.br/6991824880537204http://lattes.cnpq.br/6662757389049255Almeida, Marcio Vieira dehttp://tede.mackenzie.br/jspui/retrieve/2732/Marcio%20Vieira%20de%20Almeida.pdf.jpghttp://tede.mackenzie.br/jspui/bitstream/tede/593/1/Marcio%20Vieira%20de%20Almeida.pdfinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIE10899/234232020-05-28 15:03:56.321Biblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRI |
dc.title.por.fl_str_mv |
A distribuição física como recurso estratégico na obtenção de vantagem competitiva no segmento de bens de consumo de massa no brasil |
title |
A distribuição física como recurso estratégico na obtenção de vantagem competitiva no segmento de bens de consumo de massa no brasil |
spellingShingle |
A distribuição física como recurso estratégico na obtenção de vantagem competitiva no segmento de bens de consumo de massa no brasil Almeida, Marcio Vieira de distribuição física vantagem competitiva, recursos e capacidades estratégicas estratégias genéricas physical distribution competitive advantage strategic resources and capabilities generic strategies CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
title_short |
A distribuição física como recurso estratégico na obtenção de vantagem competitiva no segmento de bens de consumo de massa no brasil |
title_full |
A distribuição física como recurso estratégico na obtenção de vantagem competitiva no segmento de bens de consumo de massa no brasil |
title_fullStr |
A distribuição física como recurso estratégico na obtenção de vantagem competitiva no segmento de bens de consumo de massa no brasil |
title_full_unstemmed |
A distribuição física como recurso estratégico na obtenção de vantagem competitiva no segmento de bens de consumo de massa no brasil |
title_sort |
A distribuição física como recurso estratégico na obtenção de vantagem competitiva no segmento de bens de consumo de massa no brasil |
author |
Almeida, Marcio Vieira de |
author_facet |
Almeida, Marcio Vieira de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Marcondes, Reynaldo Cavalheiro |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/5082252604805492 |
dc.contributor.referee1.fl_str_mv |
Moori, Roberto Giro |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/5365750180833774 |
dc.contributor.referee2.fl_str_mv |
Brito, Eliane Pereira Zamith |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/6991824880537204 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/6662757389049255 |
dc.contributor.author.fl_str_mv |
Almeida, Marcio Vieira de |
contributor_str_mv |
Marcondes, Reynaldo Cavalheiro Moori, Roberto Giro Brito, Eliane Pereira Zamith |
dc.subject.por.fl_str_mv |
distribuição física vantagem competitiva, recursos e capacidades estratégicas estratégias genéricas |
topic |
distribuição física vantagem competitiva, recursos e capacidades estratégicas estratégias genéricas physical distribution competitive advantage strategic resources and capabilities generic strategies CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
dc.subject.eng.fl_str_mv |
physical distribution competitive advantage strategic resources and capabilities generic strategies |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
description |
The main objective of this dissertation is to understand which elements inherent to physical distribution can lead manufacturers of fast consumer goods, specifically in the segment related to cleaning products, gain competitive advantage. The survey was conducted considering the perceptions of manufacturers and retailers about the physical distribution services. As a theoretical foundation it was used the resource-based view (RBV) including concepts of value, competitive advantage and competitive strategies, as well, the concepts of physical distribution and logistics. The exploratory research type and a descriptive qualitative methodology were used. Through a semi-structured script, eight executives, being three from the retail sector and five from industry manufacturers, were interviewed. The data was treated and analyzed considering the content analysis technician. It was noted that there are evidences that the combination of tangible and intangible resources are elements that can generate competitive advantage for manufacturers. It was noted the high importance given by the retailers on the stock availability and service level compliance by manufacturers. From the manufacturer s perspective, the establishment of "go to market" strategy in order to meet the retailers needs, as well, the cost management with the aim of generating economic value higher than the competitors are the basis of their perception about how the competitive advantage can be created. In light of the RBV, the conjunction of resources like warehouse and transportation networks, systems and personnel can create value for the retailers, but can not be considered strategic since they are imitable and not rare. In the other hand, culture of services and intellectual capital resources has characteristics of strategic resources. When the physical distribution services are related to the three biggest retailers of the market, it was noted that the manufactures have been using strategies of differentiation and cost leadership to gain competitive advantage. From the practical standpoint, it was noted that the manufacturers still have difficulty make use of strategic partners more effectively to improve services for physical distribution. Finally, retailers believe that the value is still in to delivery the basics in terms of physical distribution services and, in this way, there is still a long way to be covered by the manufacturers. |
publishDate |
2012 |
dc.date.issued.fl_str_mv |
2012-08-07 |
dc.date.available.fl_str_mv |
2013-10-09 2020-05-28T18:03:56Z |
dc.date.accessioned.fl_str_mv |
2016-03-15T19:26:00Z 2020-05-28T18:03:56Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dspace.mackenzie.br/handle/10899/23423 |
url |
http://dspace.mackenzie.br/handle/10899/23423 |
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por |
language |
por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Presbiteriana Mackenzie |
dc.publisher.program.fl_str_mv |
Administração de Empresas |
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UPM |
dc.publisher.country.fl_str_mv |
BR |
dc.publisher.department.fl_str_mv |
Administração |
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Universidade Presbiteriana Mackenzie |
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MACKENZIE |
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Biblioteca Digital de Teses e Dissertações do Mackenzie |
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