Padrões culturais avaliativos de mineiros e maranhenses e suas implicações para a gestão: um estudo entre empregadores e empregados em Palmas-TO

• Autor(a) principal: Iwamoto, Helga Midori
• Data de Publicação: 2013
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/23209
• topic: padrões culturais avaliativos; mineiros; maranhenses; implicações para a gestão; cultural standards; Minas Gerais; Maranhão; implications for management; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS

The differences between national cultures have been studied by a variety of authors. These differences have implications for management. Some of these differences between national cultures are more subtle, especially in cases of contiguous countries with common history. In these cases, there are authors who suggest that the Cultural Standards (PCAs Padrões Culturais Avaliativos in portuguese) constitute a more appropriate approach. There is a precedent of a cross-cultural study involving Brazil in a comparative study of Brazilian and Portuguese s PCAs. In intra-cultural contexts, there is the possibility of using this approach as performed in studies involving the PCAs of West and East Germany. In the Brazilian context, there are not intra-cultural studies using the approach of PCAs. Using the approach developed over the work of Hofstede for the study of differences between national cultures, there is a previous study on the differences between regional cultures in Brazil. The present study aimed to examine the implications of PCAs differences between Maranhão and Minas Gerais people for the management in organizations in Palmas-TO. To achieve this goal, the PCAs for the Minas Gerais people perceived by Maranhão people and vice versa were identified, based on the approach developed by Alexander Thomas. Next, the implications of the PCAs differences between employers and employees from Minas Gerais and Maranhão for management issues in Palmas-TO were identified. As results, the PCAs of individuals from Minas Gerais and Maranhão were categorized into four axis: Survival and Rise Social, Health and Eating Habits, Styles of Conflict Management, Community Life and Ethics and Solidarity. The PCAs that generated implications for management to entrepreneurs from Minas Gerais were related to the axis "Survival and Social Ascension" and "Health and Eating Habits". The implications for management to entrepreneurs from Maranhão, in turn, were derived from PCAs axes "Styles of Conflict Management" and "Survival and Social Ascension."