Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do Mackenzie |
Texto Completo: | http://dspace.mackenzie.br/handle/10899/26338 |
Resumo: | The case study aimed to identify decision determinants on foreign retail company to internationalize. The research is based on the growing process of globalization nowadays that increasingly reduces the boundary between countries and allow companies to seek new markets, as well as the need for further studies within the retail sector taking into account all its specificities and characteristics. The chosen theory for the study is the Eclectic Paradigm, which states that companies will internationalize if they have ownership location and internalization advantages. The preference for this theory resides on its application to specific retail market and the importance of the process in the vision of the invested country and the investor. The research is exploratory on its objectives, it is a case study on its procedures and has a qualitative approach. The case study although unique is integrated, once it involves more than one unit of analysis. The case unit is an Australian fashion retail company founded in the early nineties, privately held, which operates in seventeen countries and mainly through its owned stores. The company entry movements were grouped into seven groups of internationalization that were evaluated through analysis of documents, internal files, interviews and direct documentation. Five interviews were held with executives and company managers for more detailed processes. The research results demonstrate adherence to the theory used and the business focus of the case study and identified the determinants for the company‟s internationalization as market positioning through the offer of quality and affordable products to the general population, the maintenance of the business culture in the new markets, the entrance into markets with similar characteristics as the Head Office‟s, growing markets and predominantly young population with fashion interests, and reduced operating costs. A framework was structured based on the findings. |
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Formigoni, Henriquehttp://lattes.cnpq.br/5722412463663652Alves, Carla SantinOyadomari, José Carlos Tiomatsuhttp://lattes.cnpq.br/23554495665685612016-06-07T11:53:13Z2020-05-28T18:17:44Z2020-05-28T18:17:44Z2016-02-03The case study aimed to identify decision determinants on foreign retail company to internationalize. The research is based on the growing process of globalization nowadays that increasingly reduces the boundary between countries and allow companies to seek new markets, as well as the need for further studies within the retail sector taking into account all its specificities and characteristics. The chosen theory for the study is the Eclectic Paradigm, which states that companies will internationalize if they have ownership location and internalization advantages. The preference for this theory resides on its application to specific retail market and the importance of the process in the vision of the invested country and the investor. The research is exploratory on its objectives, it is a case study on its procedures and has a qualitative approach. The case study although unique is integrated, once it involves more than one unit of analysis. The case unit is an Australian fashion retail company founded in the early nineties, privately held, which operates in seventeen countries and mainly through its owned stores. The company entry movements were grouped into seven groups of internationalization that were evaluated through analysis of documents, internal files, interviews and direct documentation. Five interviews were held with executives and company managers for more detailed processes. The research results demonstrate adherence to the theory used and the business focus of the case study and identified the determinants for the company‟s internationalization as market positioning through the offer of quality and affordable products to the general population, the maintenance of the business culture in the new markets, the entrance into markets with similar characteristics as the Head Office‟s, growing markets and predominantly young population with fashion interests, and reduced operating costs. A framework was structured based on the findings.O estudo de caso apresentado teve como objetivo identificar os determinantes de decisão de uma empresa estrangeira de varejo de internacionalizar. A pesquisa se apoia no crescente processo de globalização que se verifica atualmente, que cada vez mais reduz a fronteira entre países e permite que empresas busquem novos mercados, bem como na necessidade do aprofundamento de estudos dentro do setor de varejo, levando em consideração todas as suas especificidades e características. A teoria escolhida para o estudo é o Paradigma Eclético, que coloca que empresas são propensas a internacionalizar se possuírem vantagens de propriedade, localização e internalização. A preferência pela teoria está em sua aplicação ao mercado específico de varejo e importância do processo nas visões do país investido e do investidor. A pesquisa é exploratória quanto aos objetivos, estudo de caso quanto aos procedimentos e de abordagem qualitativa. O estudo de caso, apesar de único é integrado, pois envolve mais de uma unidade de análise. A unidade de caso é uma empresa de varejo de moda australiana, fundada no início da década de noventa, de capital fechado, presente em dezessete países e que principalmente opera por meio de lojas próprias. Os movimentos de entrada da empresa foram reunidos em sete grupos de internacionalização que foram avaliados por meio de análise de documentação, registro de arquivos, entrevistas e documentação direta. Foram realizadas cinco entrevistas com executivos e gestores da companhia para maior detalhamento dos processos. Os resultados da pesquisa demonstram aderência entre a teoria utilizada e a empresa foco do estudo de caso e identificou os determinantes de internacionalização da empresa como posicionamento no mercado por meio de qualidade e preço acessível à população em geral, manutenção da cultura da empresa nos novos mercados, entrada em mercados com características gerais da população similares às da região da Matriz, mercados em expansão e com predominância de população jovem e com interesse em moda, reduzidos custos de operar o negócio. Com base nos achados foi estruturado um modelo teórico.application/pdfAlves, Carla Santin. Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda. 2016. [82 f.]. Dissertação (Controladoria Empresarial) - Universidade Presbiteriana Mackenzie, [São Paulo] .http://dspace.mackenzie.br/handle/10899/26338companies internationalizationretail internationalizationeclectic paradigmporUniversidade Presbiteriana Mackenziehttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessinternacionalizaçăo de empresasinternacionalizaçăo no varejoparadigma ecléticoCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAShttp://tede.mackenzie.br/jspui/retrieve/10671/CARLA%20SANTIN%20ALVES.pdf.jpgDeterminantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de modainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIECassano, Fransico AméricoAguiar, Andson Braga deBrasilCentro de Ciências Sociais e Aplicadas (CCSA)UPMControladoria EmpresarialOREORE.xmltext/xml3882https://dspace.mackenzie.br/bitstreams/61a4fb42-7fd1-427e-9010-68129872189f/download30aaf86e71f6f9cb5cdac72af22c3ca1MD51ORIGINALCARLA SANTIN ALVES.pdfCARLA SANTIN ALVES.pdfapplication/pdf1099425https://dspace.mackenzie.br/bitstreams/134bf3b0-7ad2-4452-8af3-fb06fc8b930b/download87bbb938d2eb0ad98813e6168bd7e667MD52TEXTCARLA SANTIN ALVES.pdf.txtCARLA SANTIN ALVES.pdf.txtExtracted texttext/plain191029https://dspace.mackenzie.br/bitstreams/d99d03c1-0131-4018-871e-bc4b8fbb9917/downloadee17cdedacc715f40135908b7744ac13MD53THUMBNAILCARLA SANTIN ALVES.pdf.jpgCARLA SANTIN ALVES.pdf.jpgGenerated Thumbnailimage/jpeg1281https://dspace.mackenzie.br/bitstreams/8ac55672-298f-4ea6-b7d3-42e03532f5c5/download29b3ea68d98704e0a2aaa57c410172c5MD5410899/263382022-03-14 19:42:59.399http://creativecommons.org/licenses/by-nc-nd/4.0/Acesso Abertooai:dspace.mackenzie.br:10899/26338https://dspace.mackenzie.brBiblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRIhttps://adelpha-api.mackenzie.br/server/oai/repositorio@mackenzie.br||paola.damato@mackenzie.bropendoar:102772022-03-14T19:42:59Biblioteca Digital de Teses e Dissertações do Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.por.fl_str_mv |
Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda |
title |
Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda |
spellingShingle |
Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda Alves, Carla Santin internacionalizaçăo de empresas internacionalizaçăo no varejo paradigma eclético CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
title_short |
Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda |
title_full |
Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda |
title_fullStr |
Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda |
title_full_unstemmed |
Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda |
title_sort |
Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda |
author |
Alves, Carla Santin |
author_facet |
Alves, Carla Santin |
author_role |
author |
dc.contributor.advisor-co1.fl_str_mv |
Formigoni, Henrique |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/5722412463663652 |
dc.contributor.author.fl_str_mv |
Alves, Carla Santin |
dc.contributor.advisor1.fl_str_mv |
Oyadomari, José Carlos Tiomatsu |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/2355449566568561 |
contributor_str_mv |
Formigoni, Henrique Oyadomari, José Carlos Tiomatsu |
dc.subject.por.fl_str_mv |
internacionalizaçăo de empresas internacionalizaçăo no varejo paradigma eclético |
topic |
internacionalizaçăo de empresas internacionalizaçăo no varejo paradigma eclético CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
description |
The case study aimed to identify decision determinants on foreign retail company to internationalize. The research is based on the growing process of globalization nowadays that increasingly reduces the boundary between countries and allow companies to seek new markets, as well as the need for further studies within the retail sector taking into account all its specificities and characteristics. The chosen theory for the study is the Eclectic Paradigm, which states that companies will internationalize if they have ownership location and internalization advantages. The preference for this theory resides on its application to specific retail market and the importance of the process in the vision of the invested country and the investor. The research is exploratory on its objectives, it is a case study on its procedures and has a qualitative approach. The case study although unique is integrated, once it involves more than one unit of analysis. The case unit is an Australian fashion retail company founded in the early nineties, privately held, which operates in seventeen countries and mainly through its owned stores. The company entry movements were grouped into seven groups of internationalization that were evaluated through analysis of documents, internal files, interviews and direct documentation. Five interviews were held with executives and company managers for more detailed processes. The research results demonstrate adherence to the theory used and the business focus of the case study and identified the determinants for the company‟s internationalization as market positioning through the offer of quality and affordable products to the general population, the maintenance of the business culture in the new markets, the entrance into markets with similar characteristics as the Head Office‟s, growing markets and predominantly young population with fashion interests, and reduced operating costs. A framework was structured based on the findings. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-06-07T11:53:13Z 2020-05-28T18:17:44Z |
dc.date.issued.fl_str_mv |
2016-02-03 |
dc.date.available.fl_str_mv |
2020-05-28T18:17:44Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Alves, Carla Santin. Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda. 2016. [82 f.]. Dissertação (Controladoria Empresarial) - Universidade Presbiteriana Mackenzie, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://dspace.mackenzie.br/handle/10899/26338 |
identifier_str_mv |
Alves, Carla Santin. Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda. 2016. [82 f.]. Dissertação (Controladoria Empresarial) - Universidade Presbiteriana Mackenzie, [São Paulo] . |
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Universidade Presbiteriana Mackenzie |
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Universidade Presbiteriana Mackenzie |
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