Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda

Detalhes bibliográficos
Autor(a) principal: Alves, Carla Santin
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
Texto Completo: http://dspace.mackenzie.br/handle/10899/26338
Resumo: The case study aimed to identify decision determinants on foreign retail company to internationalize. The research is based on the growing process of globalization nowadays that increasingly reduces the boundary between countries and allow companies to seek new markets, as well as the need for further studies within the retail sector taking into account all its specificities and characteristics. The chosen theory for the study is the Eclectic Paradigm, which states that companies will internationalize if they have ownership location and internalization advantages. The preference for this theory resides on its application to specific retail market and the importance of the process in the vision of the invested country and the investor. The research is exploratory on its objectives, it is a case study on its procedures and has a qualitative approach. The case study although unique is integrated, once it involves more than one unit of analysis. The case unit is an Australian fashion retail company founded in the early nineties, privately held, which operates in seventeen countries and mainly through its owned stores. The company entry movements were grouped into seven groups of internationalization that were evaluated through analysis of documents, internal files, interviews and direct documentation. Five interviews were held with executives and company managers for more detailed processes. The research results demonstrate adherence to the theory used and the business focus of the case study and identified the determinants for the company‟s internationalization as market positioning through the offer of quality and affordable products to the general population, the maintenance of the business culture in the new markets, the entrance into markets with similar characteristics as the Head Office‟s, growing markets and predominantly young population with fashion interests, and reduced operating costs. A framework was structured based on the findings.
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spelling Formigoni, Henriquehttp://lattes.cnpq.br/5722412463663652Alves, Carla SantinOyadomari, José Carlos Tiomatsuhttp://lattes.cnpq.br/23554495665685612016-06-07T11:53:13Z2020-05-28T18:17:44Z2020-05-28T18:17:44Z2016-02-03The case study aimed to identify decision determinants on foreign retail company to internationalize. The research is based on the growing process of globalization nowadays that increasingly reduces the boundary between countries and allow companies to seek new markets, as well as the need for further studies within the retail sector taking into account all its specificities and characteristics. The chosen theory for the study is the Eclectic Paradigm, which states that companies will internationalize if they have ownership location and internalization advantages. The preference for this theory resides on its application to specific retail market and the importance of the process in the vision of the invested country and the investor. The research is exploratory on its objectives, it is a case study on its procedures and has a qualitative approach. The case study although unique is integrated, once it involves more than one unit of analysis. The case unit is an Australian fashion retail company founded in the early nineties, privately held, which operates in seventeen countries and mainly through its owned stores. The company entry movements were grouped into seven groups of internationalization that were evaluated through analysis of documents, internal files, interviews and direct documentation. Five interviews were held with executives and company managers for more detailed processes. The research results demonstrate adherence to the theory used and the business focus of the case study and identified the determinants for the company‟s internationalization as market positioning through the offer of quality and affordable products to the general population, the maintenance of the business culture in the new markets, the entrance into markets with similar characteristics as the Head Office‟s, growing markets and predominantly young population with fashion interests, and reduced operating costs. A framework was structured based on the findings.O estudo de caso apresentado teve como objetivo identificar os determinantes de decisão de uma empresa estrangeira de varejo de internacionalizar. A pesquisa se apoia no crescente processo de globalização que se verifica atualmente, que cada vez mais reduz a fronteira entre países e permite que empresas busquem novos mercados, bem como na necessidade do aprofundamento de estudos dentro do setor de varejo, levando em consideração todas as suas especificidades e características. A teoria escolhida para o estudo é o Paradigma Eclético, que coloca que empresas são propensas a internacionalizar se possuírem vantagens de propriedade, localização e internalização. A preferência pela teoria está em sua aplicação ao mercado específico de varejo e importância do processo nas visões do país investido e do investidor. A pesquisa é exploratória quanto aos objetivos, estudo de caso quanto aos procedimentos e de abordagem qualitativa. O estudo de caso, apesar de único é integrado, pois envolve mais de uma unidade de análise. A unidade de caso é uma empresa de varejo de moda australiana, fundada no início da década de noventa, de capital fechado, presente em dezessete países e que principalmente opera por meio de lojas próprias. Os movimentos de entrada da empresa foram reunidos em sete grupos de internacionalização que foram avaliados por meio de análise de documentação, registro de arquivos, entrevistas e documentação direta. Foram realizadas cinco entrevistas com executivos e gestores da companhia para maior detalhamento dos processos. Os resultados da pesquisa demonstram aderência entre a teoria utilizada e a empresa foco do estudo de caso e identificou os determinantes de internacionalização da empresa como posicionamento no mercado por meio de qualidade e preço acessível à população em geral, manutenção da cultura da empresa nos novos mercados, entrada em mercados com características gerais da população similares às da região da Matriz, mercados em expansão e com predominância de população jovem e com interesse em moda, reduzidos custos de operar o negócio. Com base nos achados foi estruturado um modelo teórico.application/pdfAlves, Carla Santin. Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda. 2016. [82 f.]. Dissertação (Controladoria Empresarial) - Universidade Presbiteriana Mackenzie, [São Paulo] .http://dspace.mackenzie.br/handle/10899/26338companies internationalizationretail internationalizationeclectic paradigmporUniversidade Presbiteriana Mackenziehttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessinternacionalizaçăo de empresasinternacionalizaçăo no varejoparadigma ecléticoCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAShttp://tede.mackenzie.br/jspui/retrieve/10671/CARLA%20SANTIN%20ALVES.pdf.jpgDeterminantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de modainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIECassano, Fransico AméricoAguiar, Andson Braga deBrasilCentro de Ciências Sociais e Aplicadas (CCSA)UPMControladoria EmpresarialOREORE.xmltext/xml3882https://dspace.mackenzie.br/bitstreams/61a4fb42-7fd1-427e-9010-68129872189f/download30aaf86e71f6f9cb5cdac72af22c3ca1MD51ORIGINALCARLA SANTIN ALVES.pdfCARLA SANTIN ALVES.pdfapplication/pdf1099425https://dspace.mackenzie.br/bitstreams/134bf3b0-7ad2-4452-8af3-fb06fc8b930b/download87bbb938d2eb0ad98813e6168bd7e667MD52TEXTCARLA SANTIN ALVES.pdf.txtCARLA SANTIN ALVES.pdf.txtExtracted texttext/plain191029https://dspace.mackenzie.br/bitstreams/d99d03c1-0131-4018-871e-bc4b8fbb9917/downloadee17cdedacc715f40135908b7744ac13MD53THUMBNAILCARLA SANTIN ALVES.pdf.jpgCARLA SANTIN ALVES.pdf.jpgGenerated Thumbnailimage/jpeg1281https://dspace.mackenzie.br/bitstreams/8ac55672-298f-4ea6-b7d3-42e03532f5c5/download29b3ea68d98704e0a2aaa57c410172c5MD5410899/263382022-03-14 19:42:59.399http://creativecommons.org/licenses/by-nc-nd/4.0/Acesso Abertooai:dspace.mackenzie.br:10899/26338https://dspace.mackenzie.brBiblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRIhttps://adelpha-api.mackenzie.br/server/oai/repositorio@mackenzie.br||paola.damato@mackenzie.bropendoar:102772022-03-14T19:42:59Biblioteca Digital de Teses e Dissertações do Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.por.fl_str_mv Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda
title Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda
spellingShingle Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda
Alves, Carla Santin
internacionalizaçăo de empresas
internacionalizaçăo no varejo
paradigma eclético
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
title_short Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda
title_full Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda
title_fullStr Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda
title_full_unstemmed Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda
title_sort Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda
author Alves, Carla Santin
author_facet Alves, Carla Santin
author_role author
dc.contributor.advisor-co1.fl_str_mv Formigoni, Henrique
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/5722412463663652
dc.contributor.author.fl_str_mv Alves, Carla Santin
dc.contributor.advisor1.fl_str_mv Oyadomari, José Carlos Tiomatsu
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/2355449566568561
contributor_str_mv Formigoni, Henrique
Oyadomari, José Carlos Tiomatsu
dc.subject.por.fl_str_mv internacionalizaçăo de empresas
internacionalizaçăo no varejo
paradigma eclético
topic internacionalizaçăo de empresas
internacionalizaçăo no varejo
paradigma eclético
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
description The case study aimed to identify decision determinants on foreign retail company to internationalize. The research is based on the growing process of globalization nowadays that increasingly reduces the boundary between countries and allow companies to seek new markets, as well as the need for further studies within the retail sector taking into account all its specificities and characteristics. The chosen theory for the study is the Eclectic Paradigm, which states that companies will internationalize if they have ownership location and internalization advantages. The preference for this theory resides on its application to specific retail market and the importance of the process in the vision of the invested country and the investor. The research is exploratory on its objectives, it is a case study on its procedures and has a qualitative approach. The case study although unique is integrated, once it involves more than one unit of analysis. The case unit is an Australian fashion retail company founded in the early nineties, privately held, which operates in seventeen countries and mainly through its owned stores. The company entry movements were grouped into seven groups of internationalization that were evaluated through analysis of documents, internal files, interviews and direct documentation. Five interviews were held with executives and company managers for more detailed processes. The research results demonstrate adherence to the theory used and the business focus of the case study and identified the determinants for the company‟s internationalization as market positioning through the offer of quality and affordable products to the general population, the maintenance of the business culture in the new markets, the entrance into markets with similar characteristics as the Head Office‟s, growing markets and predominantly young population with fashion interests, and reduced operating costs. A framework was structured based on the findings.
publishDate 2016
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2020-05-28T18:17:44Z
dc.date.issued.fl_str_mv 2016-02-03
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dc.identifier.citation.fl_str_mv Alves, Carla Santin. Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda. 2016. [82 f.]. Dissertação (Controladoria Empresarial) - Universidade Presbiteriana Mackenzie, [São Paulo] .
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identifier_str_mv Alves, Carla Santin. Determinantes na decisão de internacionalização : estudo de caso em um grupo australiano de varejo de moda. 2016. [82 f.]. Dissertação (Controladoria Empresarial) - Universidade Presbiteriana Mackenzie, [São Paulo] .
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