Modelo de negócio: uma lente pós-estruturalista para configuração de valor

• Autor(a) principal: Lemos Júnior, Luiz Carlos
• Data de Publicação: 2017
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/23298
• topic: modelo de negócio; configuração de valor; arranjo organizacional; teoria ator-rede; pós-estruturalismo; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS

This research seeks to study business model under a post-structuralist lens, aiming to establish an understanding about value configuration beyond the functionalist and / or static perspective that predominates in the literature on the subject. In this sense, it proposes a conceptual model based on the sociology of translation and an interpretativism approach of value configuration, where business model is understood as a process of articulation of the groupings of structures and practices composed of complex relations. We chose a single case study of intentional and non-random choice, with a qualitative approach of phenomenological-hermeneutic nature. The study is developed in a Higher Education Institution, based in the city of Piracicaba (SP). Data collection consists of a set of five half structured interviews, recorded and transcribed, with the involvement of senior management, technical-administrative and teaching staff of the selected organization. In a complementary way, institutional documents were analyzed and non-participant observations were developed. The corpus of the research is interpreted with the help of Narrative Analysis and ANT, from on a theoretical basis that seeks primarily contributions focused on a transformationale perspective. In this context, the main contributions of this study are: i) the interpretation and characterization of the connection between the joints, coming from the network of actors and artifacts that subsists inside the arrangement, and the configuration of value in the business model; Ii) the promotion of a discussion of epistemological nature on alternative ways to elevate the business model concept to the condition of theory.