Os discursos de divulgação científica e de autoajuda na construção da persuasão

• Autor(a) principal: Catalano, Caio Vinícius
• Data de Publicação: 2020
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/26666
• topic: divulgação científica; autoajuda; discurso; análise do discurso; CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA

The present work aims to investigate texts for the dissemination of scientific content, produced by doctors/writers who enjoy media notoriety - representatives of the discursive scientific dissemination modality -, aiming to identify, in the brands present in discursive construction procedures, signs of adherence to certain ideological values with which, in fact, the enunciators may be committed. This work describes discursive procedures used by the enunciators to build the trajectory of production of adhesion to their speeches; ascertains how the discourse of scientific vulgarization and self-help, considered here as discursive categories that structure the formal and argumentative composition of the texts that make up the corpus under analysis, influence the enunciative production mode of the enunciators; it gauges how meaning effects are constructed capable of convincing the enunciatee, making him believe and grant credibility to the speech of the enunciating subjects. It was agreed to scrutinize some key concepts for the development of the work, according to the theoretical assumptions of Discourse Analysis, postulated by representative authors of this analysis tool - Pêcheux, Althusser, Maingueneau, whose precepts account for two theoretical pillars: the concept of ideology and discourse, according to the concept of heterogeneity that constitutes discourse. As a theoretical apparatus referring to the process of social interaction inherent in every enunciative manifestation, we used the postulates of Pierre Bourdieu's social theories regarding the social field and the theoretical precepts that determine this sociological phenomenon. The analysis of the texts that make up the corpus made it possible to verify a “common point” that links the entire discursive formation. Both speeches are intertwined and complement each other, making use of the “truth”, ratifying certainty and removing doubt. The discourse of scientific dissemination and the self-help, considered here as discursive categories that structure the formal and argumentative composition of the texts that make up the corpus under analysis, influence the enunciative mode of enunciative production, building the effects of meaning capable of convincing the enunciatee , making him believe and grant credibility to the speech of the enunciating subjects.