Fast about fashion: um olhar responsável na cobertura concisa e atual do jornalismo de moda

Detalhes bibliográficos
Autor(a) principal: Galvão, Luiza Brilhante
Data de Publicação: 2021
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
Texto Completo: https://dspace.mackenzie.br/handle/10899/28776
Resumo: Acesso online; https://linkr.bio/yq1ojz
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spelling Galvão, Luiza BrilhanteSouza, Vanderlei Dias de2022-02-05T14:49:17Z2022-02-05T14:49:17Z2021-07https://dspace.mackenzie.br/handle/10899/28776Acesso online; https://linkr.bio/yq1ojzO presente relatório embasa a criação de dois veículos de comunicação – uma newsletter e uma página no Instagram – que trazem um formato e um recorte diferentes dos tradicionais. Focados em notícias rápidas, dado que o tempo de atenção do ser humano vem caindo substancialmente nos últimos anos, os veículos visam trazer um olhar responsável sobre as notícias de moda. Assim como é encontrado em meios de comunicação de outras editorias, acredita-se que a moda precise também de um espaço prático, com notícias quentes e que não exija muito tempo ou conhecimento técnico do leitor para entendê-las, tendo em vista a sua expressiva importância para economia, meio ambiente e sociedade. Os produtos têm como objetivo aproximar a moda das pessoas, seja com o resumo de notícias rápidas ou com as entrevistas e matérias mais extensas, que visam trazer assuntos importantes a serem debatidos.The present report gives the necessary reasoning to the creation of two communication vehicles - a newsletter and an instagram page - bringing a different format and content, apart from the regular ones. Focusing its content on fast news, given the reason that the human being attention spawn is decreasing year by year, both communication vehicles are expected to bring a responsible look towards the latest news on fashion. As it is seeing in other communication vehicles, fashion needs a space where the news can be read in a way that’s fast and needless of previous technical knowledge, given the importance of the industry for subjects like economics, environment and society. The products have the objective to bring people closer to the industry, with briefings about the latest news on fashion or with the long interviews and articles, that bring important subjects to be debated.Universidade Presbiteriana MackenzieCentro de Comunicação e Letras (CCL)Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/info:eu-repo/semantics/openAccessmodanewsletterInstagramjornalismoresponsabilidadefashionnewsletterInstagramjournalismresponsibilityFast about fashion: um olhar responsável na cobertura concisa e atual do jornalismo de modainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisporreponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEORIGINALLuiza Brilhante Galvão QRCODE.jpgLuiza Brilhante Galvão QRCODE.jpgLuiza Brilhante Galvão QRCODEimage/jpeg14593https://dspace.mackenzie.br/bitstream/10899/28776/1/Luiza%20Brilhante%20Galv%c3%a3o%20QRCODE.jpg5bc94c548ec503aaa2d29d8413dd9005MD51Luiza Brilhante Galvão....pdfLuiza Brilhante Galvão....pdfLuiza Brilhante Galvãoapplication/pdf971492https://dspace.mackenzie.br/bitstream/10899/28776/2/Luiza%20Brilhante%20Galv%c3%a3o....pdfcb97787ff2991d0c8ec9313646f0a056MD52CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; 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dc.title.pt_BR.fl_str_mv Fast about fashion: um olhar responsável na cobertura concisa e atual do jornalismo de moda
title Fast about fashion: um olhar responsável na cobertura concisa e atual do jornalismo de moda
spellingShingle Fast about fashion: um olhar responsável na cobertura concisa e atual do jornalismo de moda
Galvão, Luiza Brilhante
moda
newsletter
Instagram
jornalismo
responsabilidade
fashion
newsletter
Instagram
journalism
responsibility
title_short Fast about fashion: um olhar responsável na cobertura concisa e atual do jornalismo de moda
title_full Fast about fashion: um olhar responsável na cobertura concisa e atual do jornalismo de moda
title_fullStr Fast about fashion: um olhar responsável na cobertura concisa e atual do jornalismo de moda
title_full_unstemmed Fast about fashion: um olhar responsável na cobertura concisa e atual do jornalismo de moda
title_sort Fast about fashion: um olhar responsável na cobertura concisa e atual do jornalismo de moda
author Galvão, Luiza Brilhante
author_facet Galvão, Luiza Brilhante
author_role author
dc.contributor.author.fl_str_mv Galvão, Luiza Brilhante
dc.contributor.advisor1.fl_str_mv Souza, Vanderlei Dias de
contributor_str_mv Souza, Vanderlei Dias de
dc.subject.por.fl_str_mv moda
newsletter
Instagram
jornalismo
responsabilidade
fashion
newsletter
Instagram
journalism
responsibility
topic moda
newsletter
Instagram
jornalismo
responsabilidade
fashion
newsletter
Instagram
journalism
responsibility
description Acesso online; https://linkr.bio/yq1ojz
publishDate 2021
dc.date.qualified.none.fl_str_mv 2021-07
dc.date.accessioned.fl_str_mv 2022-02-05T14:49:17Z
dc.date.available.fl_str_mv 2022-02-05T14:49:17Z
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dc.publisher.department.fl_str_mv Centro de Comunicação e Letras (CCL)
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