A dinâmica das relações de parceria e consumo entre o grupo Design Possível, empresas privadas e ongs: estudo de caso com foco nas peças de merchandising desenvolvidas (2006 a 2007)

• Main Author: Cunha, Ana Beatriz Hosken
• Publication Date: 2008
• Format: Master thesis
• Language: por
• Source: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Download full: http://dspace.mackenzie.br/handle/10899/24931
• topic: Design Possível; eco design; consumo; meio ambiente; sustentabilidade sócioambiental; Design Possível; eco design; consume; environment; socio environmental sustainability; CNPQ::CIENCIAS HUMANAS

Starting from our consume habits, which are inserted in a economical order of large scale production, create more and more critical environmental impacts and from the access possibilities to the natural resources of future generations seen as threatened being this, one of the preoccupations approached in the global Agenda 21 and that is inserted in the sustainability paradigm and in the sustainable development, this essay portraits and investigates, through the study case, the dynamics of the partnership and consume relations between the group Design Possível, Private Companies and NGOs, about the project that resulted in the elaboration of a book and twenty pieces of merchandising developed in 2006 and 2007. This reflection was done from the description by different points of view, the acting from the groups, as well as their relations, approaching the creation steps; elaborated by the designers from the group Design Possível, production, tailored by the NGOs and consumed done by the private companies; Girassol comunicações and Redecard. The results showed that we are facing sustainability relations , an action promotion, which contributed to build better environmental relations, to help to reuse raw material, to help to consume materials of good origin.