O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFRPE |
Texto Completo: | http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7532 |
Resumo: | The new textile properties developed through nanotechnology not only provide added value to the final product, consequently allowing the industrial companies to reach top positions in the competitive market of textiles and clothing, but also, and mainly, interfere with the manner through which the consumer assigns meanings to that technological innovation and, consequently, with the way that those persons interact with the consumer goods. Therefore, this dissertation establishes as general aim to investigate the meanings that the consumer assigns to the nanotechnology that is impregnated in cloths with fashion value. Besides that, the specific aims are: 1) ascertain if the consumer can perceive the difference between cloths developed with nanotechnological products and cloths produced through the conventional forms; 2) understand the manner through which the consumers apprehend those differences, regardless the information about the presence of nanotechnological contents in cloths with fashion value; 3) identify how the information about the presence of nanotechnological contents impregnated in cloths with fashion value can interfere with the manner how the consumers perceive the sensory characteristics of those textile artifacts; 4) evaluate the different meanings produced by the consumers through the analysis of the characteristics perceived in the cloth. Given this, it is possible to state that the making of this dissertation is justified by the fact that it allows the guidance towards the development of strategies that will improve the properties of the cloths in accordance with the physical and emotional needs of the consumers, being also able to provide guidance concerning to the recommendations on how those information can be diffused in a more efficient and effective way. The methodology utilized is characterized as being exploratory, and, in order to be developed, it was applied a sequential combination between quantitative and qualitative methods, which had as a tool for collecting data, respectively, the survey technique and the focal group, being the last one a stage reserved for observation and discussion of the perceived characteristics reached through the sensorial analysis of different types of cloths impregnated and profited with a cosmetic substance developed through nanotechnology. In what to the quantitative analysis of data is concerned, it were utilized elements that belong to the field of the descriptive statistics regarding to the profile of the investigated sample, that is to say, to characterize the consumers that have residence in the Metropolitan Micro-region of Recife. In addition, for the analysis of the qualitative data it was utilized the content analysis. As a result, through the results presented in this dissertation, it is possible to recognize not only the profile of the consumers but also the manner through which they recognize the signs associated to the textile technology and the manner how they apprehend the differences in the cloth when there is no information about the presence (or not) of nanotechnological content, as well as the main significances given by the consumers to the utilization of nanotechnology, being some of them: the high costs of the cloths produced with nanotechnological products, the increase of the environmental and social responsibility for the manufacturers and the consumers, the improvement of the quality of the textile products, among others. |
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ROCHA, Maria Alice VasconcelosMACIEL, Maria Inês SucupiraMARTINS, Marcelo MachadoMARTINS, Etienne Amorim Albino da Silvahttp://lattes.cnpq.br/1206569775934198QUEIROZ, Julia Atroch de2018-09-10T14:21:20Z2016-02-12QUEIROZ, Julia Atroch de. O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda. 2016. 279 f. Dissertação (Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social) - Universidade Federal Rural de Pernambuco, Recife.http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7532The new textile properties developed through nanotechnology not only provide added value to the final product, consequently allowing the industrial companies to reach top positions in the competitive market of textiles and clothing, but also, and mainly, interfere with the manner through which the consumer assigns meanings to that technological innovation and, consequently, with the way that those persons interact with the consumer goods. Therefore, this dissertation establishes as general aim to investigate the meanings that the consumer assigns to the nanotechnology that is impregnated in cloths with fashion value. Besides that, the specific aims are: 1) ascertain if the consumer can perceive the difference between cloths developed with nanotechnological products and cloths produced through the conventional forms; 2) understand the manner through which the consumers apprehend those differences, regardless the information about the presence of nanotechnological contents in cloths with fashion value; 3) identify how the information about the presence of nanotechnological contents impregnated in cloths with fashion value can interfere with the manner how the consumers perceive the sensory characteristics of those textile artifacts; 4) evaluate the different meanings produced by the consumers through the analysis of the characteristics perceived in the cloth. Given this, it is possible to state that the making of this dissertation is justified by the fact that it allows the guidance towards the development of strategies that will improve the properties of the cloths in accordance with the physical and emotional needs of the consumers, being also able to provide guidance concerning to the recommendations on how those information can be diffused in a more efficient and effective way. The methodology utilized is characterized as being exploratory, and, in order to be developed, it was applied a sequential combination between quantitative and qualitative methods, which had as a tool for collecting data, respectively, the survey technique and the focal group, being the last one a stage reserved for observation and discussion of the perceived characteristics reached through the sensorial analysis of different types of cloths impregnated and profited with a cosmetic substance developed through nanotechnology. In what to the quantitative analysis of data is concerned, it were utilized elements that belong to the field of the descriptive statistics regarding to the profile of the investigated sample, that is to say, to characterize the consumers that have residence in the Metropolitan Micro-region of Recife. In addition, for the analysis of the qualitative data it was utilized the content analysis. As a result, through the results presented in this dissertation, it is possible to recognize not only the profile of the consumers but also the manner through which they recognize the signs associated to the textile technology and the manner how they apprehend the differences in the cloth when there is no information about the presence (or not) of nanotechnological content, as well as the main significances given by the consumers to the utilization of nanotechnology, being some of them: the high costs of the cloths produced with nanotechnological products, the increase of the environmental and social responsibility for the manufacturers and the consumers, the improvement of the quality of the textile products, among others.As novas propriedades têxteis desenvolvidas por meio da nanotecnologia não só agregam valor ao produto final e permitem que as empresas alcancem uma posição de destaque no concorrido mercado do setor têxtil e de confecção, mas principalmente interferem no modo como o consumidor atribui significados a essa inovação tecnológica e, consequentemente, na forma como essas pessoas interagem com os bens de consumo. Assim, esta dissertação estabelece como objetivo geral investigar os significados que o consumidor atribui ao conteúdo nanotecnológico em tecidos com valor de moda. Além disso, os objetivos específicos são: 1) averiguar se o consumidor percebe a diferença entre tecidos desenvolvidos com produtos nanotecnológico e tecidos produzidos com as tecnologias convencionais; 2) compreender a maneira como os consumidores percebem essas diferenças, independentemente da informação sobre a presença do conteúdo nanotecnológico dos tecidos com valor de moda; 3) identificar como a informação sobre a presença da nanotecnologia contida em tecidos com valor de moda pode interferir na maneira como os consumidores percebem as características sensoriais desses artefatos têxteis; 4) avaliar os diferentes significados produzidos pelos consumidores através da análise das características percebidas no tecido. Posto isso, é possível afirmar que está dissertação justifica-se por permiti o direcionamento para o desenvolvimento de estratégias que aprimorem as propriedades dos tecidos de acordo com as necessidades físicas e emocionais dos consumidores e também por ajudar a recomendar que essas informações sejam transmitidas de forma mais eficiente e eficaz. A metodologia utilizada é caracterizada como exploratória, para desenvolvê-la foi empregado uma combinação sequencial entre métodos quantitativos e qualitativos, os quais tiveram como ferramenta de coleta de dados, respectivamente, a técnica survey e o grupo focal. Esta última etapa foi reservada para observar e discutir as características percebidas na análise sensorial de diferentes tipos de tecidos beneficiados com substância cosmética desenvolvida por meio da nanotecnologia. Para análise dos dados quantitativos foi utilizado elementos de estatística descritiva no que concerne o perfil da amostra investigada, ou seja, para caracterizar os consumidores residentes na Microrregião Recife da Região Metropolitana do Recife. Adicionalmente, para análise dos dados qualitativos foi usada a análise de conteúdo. Sendo assim, através dos resultados apresentados nesta dissertação, é possível conhecer não só o perfil dos consumidores, como também a maneira que eles percebem os signos associados a tecnologia têxtil e as diferenças do tecido quando não há nenhuma informação sobre a presença (ou não) do conteúdo nanotecnológico e os principais significados atribuído pelo consumidor à utilização da nanotecnologia, os quais alguns deles são: o alto custo dos tecidos fabricados com produtos nanotecnológico, o aumento da responsabilidade ambiental e social para fabricantes e consumidores, a melhora da qualidade dos produtos têxteis.Submitted by Mario BC (mario@bc.ufrpe.br) on 2018-09-10T14:21:20Z No. of bitstreams: 1 Julia Atroch de Queiroz.pdf: 4084869 bytes, checksum: 37f81a5196539a7fdf15c386b4b5a98b (MD5)Made available in DSpace on 2018-09-10T14:21:20Z (GMT). No. of bitstreams: 1 Julia Atroch de Queiroz.pdf: 4084869 bytes, checksum: 37f81a5196539a7fdf15c386b4b5a98b (MD5) Previous issue date: 2016-02-12Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfporUniversidade Federal Rural de PernambucoPrograma de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento SocialUFRPEBrasilDepartamento de Ciências DomésticasNanotecnologiaTecidoModaCIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICAO significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de modainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1387234511162421993600600600600-39540340200151122217091780369560292302075167498588264571info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFRPEinstname:Universidade Federal Rural de Pernambuco (UFRPE)instacron:UFRPEORIGINALJulia Atroch de Queiroz.pdfJulia Atroch de Queiroz.pdfapplication/pdf4084869http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/7532/2/Julia+Atroch+de+Queiroz.pdf37f81a5196539a7fdf15c386b4b5a98bMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/7532/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede2/75322018-09-10 11:21:20.095oai:tede2: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Biblioteca Digital de Teses e Dissertaçõeshttp://www.tede2.ufrpe.br:8080/tede/PUBhttp://www.tede2.ufrpe.br:8080/oai/requestbdtd@ufrpe.br ||bdtd@ufrpe.bropendoar:2024-05-28T12:35:48.594919Biblioteca Digital de Teses e Dissertações da UFRPE - Universidade Federal Rural de Pernambuco (UFRPE)false |
dc.title.por.fl_str_mv |
O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda |
title |
O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda |
spellingShingle |
O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda QUEIROZ, Julia Atroch de Nanotecnologia Tecido Moda CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA |
title_short |
O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda |
title_full |
O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda |
title_fullStr |
O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda |
title_full_unstemmed |
O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda |
title_sort |
O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda |
author |
QUEIROZ, Julia Atroch de |
author_facet |
QUEIROZ, Julia Atroch de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
ROCHA, Maria Alice Vasconcelos |
dc.contributor.referee1.fl_str_mv |
MACIEL, Maria Inês Sucupira |
dc.contributor.referee2.fl_str_mv |
MARTINS, Marcelo Machado |
dc.contributor.referee3.fl_str_mv |
MARTINS, Etienne Amorim Albino da Silva |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1206569775934198 |
dc.contributor.author.fl_str_mv |
QUEIROZ, Julia Atroch de |
contributor_str_mv |
ROCHA, Maria Alice Vasconcelos MACIEL, Maria Inês Sucupira MARTINS, Marcelo Machado MARTINS, Etienne Amorim Albino da Silva |
dc.subject.por.fl_str_mv |
Nanotecnologia Tecido Moda |
topic |
Nanotecnologia Tecido Moda CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA |
description |
The new textile properties developed through nanotechnology not only provide added value to the final product, consequently allowing the industrial companies to reach top positions in the competitive market of textiles and clothing, but also, and mainly, interfere with the manner through which the consumer assigns meanings to that technological innovation and, consequently, with the way that those persons interact with the consumer goods. Therefore, this dissertation establishes as general aim to investigate the meanings that the consumer assigns to the nanotechnology that is impregnated in cloths with fashion value. Besides that, the specific aims are: 1) ascertain if the consumer can perceive the difference between cloths developed with nanotechnological products and cloths produced through the conventional forms; 2) understand the manner through which the consumers apprehend those differences, regardless the information about the presence of nanotechnological contents in cloths with fashion value; 3) identify how the information about the presence of nanotechnological contents impregnated in cloths with fashion value can interfere with the manner how the consumers perceive the sensory characteristics of those textile artifacts; 4) evaluate the different meanings produced by the consumers through the analysis of the characteristics perceived in the cloth. Given this, it is possible to state that the making of this dissertation is justified by the fact that it allows the guidance towards the development of strategies that will improve the properties of the cloths in accordance with the physical and emotional needs of the consumers, being also able to provide guidance concerning to the recommendations on how those information can be diffused in a more efficient and effective way. The methodology utilized is characterized as being exploratory, and, in order to be developed, it was applied a sequential combination between quantitative and qualitative methods, which had as a tool for collecting data, respectively, the survey technique and the focal group, being the last one a stage reserved for observation and discussion of the perceived characteristics reached through the sensorial analysis of different types of cloths impregnated and profited with a cosmetic substance developed through nanotechnology. In what to the quantitative analysis of data is concerned, it were utilized elements that belong to the field of the descriptive statistics regarding to the profile of the investigated sample, that is to say, to characterize the consumers that have residence in the Metropolitan Micro-region of Recife. In addition, for the analysis of the qualitative data it was utilized the content analysis. As a result, through the results presented in this dissertation, it is possible to recognize not only the profile of the consumers but also the manner through which they recognize the signs associated to the textile technology and the manner how they apprehend the differences in the cloth when there is no information about the presence (or not) of nanotechnological content, as well as the main significances given by the consumers to the utilization of nanotechnology, being some of them: the high costs of the cloths produced with nanotechnological products, the increase of the environmental and social responsibility for the manufacturers and the consumers, the improvement of the quality of the textile products, among others. |
publishDate |
2016 |
dc.date.issued.fl_str_mv |
2016-02-12 |
dc.date.accessioned.fl_str_mv |
2018-09-10T14:21:20Z |
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dc.identifier.citation.fl_str_mv |
QUEIROZ, Julia Atroch de. O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda. 2016. 279 f. Dissertação (Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social) - Universidade Federal Rural de Pernambuco, Recife. |
dc.identifier.uri.fl_str_mv |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7532 |
identifier_str_mv |
QUEIROZ, Julia Atroch de. O significado atribuído pelo consumidor à utilização da nanotecnologia em tecido com valor de moda. 2016. 279 f. Dissertação (Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social) - Universidade Federal Rural de Pernambuco, Recife. |
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