As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFRPE |
Texto Completo: | http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/6131 |
Resumo: | In the city of Gravatá, state of Pernambuco, a cloth hand-sewed doll is the local symbol and widens the borders for being commercialized in other countries. This research, through the perspective of Folk communication (a theory conceived by the journalist Luiz Beltrão in the 1960's to study popular-level communication procedures), aims at understanding the mediatic scenarios, contexts and processes that involve production, sale and comprehension of the meanings acquired by "Gravatá’s Lucky Doll", as well as the sort of contribution it enables to local development. As for data collection one has used: field, bibliographic and documentary researches, besides publications on the internet, interviews, photo records and interviews with social actors in charge of manufacturing and commercializing the object. Through these elements, one has revealed the aspects that justify the popularity of such lucky doll and its plural significations. This study comprises cultural and social content, symbolic and discursive content, re-signification, re-functionalization and reconversion, as well as folkmarketing, marketing and institutional communication strategies which influence the object, thus leading to visualize to what extent the lucky doll may represent and foster local development. |
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MACIEL, BetaniaLUCENA FILHO, Severino Alves deLIMA, Irenilda de SouzaSANTIAGO, Marcelohttp://lattes.cnpq.br/9564255862245939SILVA, Decilene Maria Santos Mendes da2016-12-14T11:47:01Z2011-03-31SILVA, Decilene Maria Santos Mendes da. As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local. 2011. 134 f. Dissertação (Programa de Pós-Graduação em Extensão Rural e Desenvolvimento Local) - Universidade Federal Rural de Pernambuco, Recife.http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/6131In the city of Gravatá, state of Pernambuco, a cloth hand-sewed doll is the local symbol and widens the borders for being commercialized in other countries. This research, through the perspective of Folk communication (a theory conceived by the journalist Luiz Beltrão in the 1960's to study popular-level communication procedures), aims at understanding the mediatic scenarios, contexts and processes that involve production, sale and comprehension of the meanings acquired by "Gravatá’s Lucky Doll", as well as the sort of contribution it enables to local development. As for data collection one has used: field, bibliographic and documentary researches, besides publications on the internet, interviews, photo records and interviews with social actors in charge of manufacturing and commercializing the object. Through these elements, one has revealed the aspects that justify the popularity of such lucky doll and its plural significations. This study comprises cultural and social content, symbolic and discursive content, re-signification, re-functionalization and reconversion, as well as folkmarketing, marketing and institutional communication strategies which influence the object, thus leading to visualize to what extent the lucky doll may represent and foster local development.Na cidade de Gravatá, em Pernambuco, uma bonequinha de pano costurada à mão é símbolo local e extrapola fronteiras, sendo comercializada em outros países. Esta pesquisa busca através de um olhar sob as lentes da folkcomunicação (teoria que estuda procedimentos comunicacionais em nível popular e foi criada pelo jornalista Luiz Beltrão na década de 60), perceber os cenários, contextos e processos midiáticos que movem a produção, venda e interpretação dos significados adquiridos pela “Bonequinha da sorte de Gravatá”, bem como que tipo de contribuição ela possibilita para o desenvolvimento local. Como coleta de dados foram utilizadas: pesquisa de campo, bibliográfica e documental, publicações na internet, entrevistas, registros fotográficos e entrevistas com atores sociais que produzem e comercializam o objeto. Através desses elementos revelam-se os aspectos que justificam a popularidade da bonequinha da sorte e suas significações plurais. O estudo envolve o conteúdo cultural e social, simbólico e discursivo, re-significação, re-funcionalização e reconversão, bem como as estratégias de folkmarketing e comunicação mercadológica e institucional pelas quais passa o objeto, levando a visualizar até que ponto a bonequinha da sorte pode configurar e promover o desenvolvimento local.Submitted by (lucia.rodrigues@ufrpe.br) on 2016-12-14T11:47:01Z No. of bitstreams: 1 Decilene Maria Santos Mendes da Silva.pdf: 9888533 bytes, checksum: 47642907e048d8c4b3c65b038af30ee1 (MD5)Made available in DSpace on 2016-12-14T11:47:01Z (GMT). No. of bitstreams: 1 Decilene Maria Santos Mendes da Silva.pdf: 9888533 bytes, checksum: 47642907e048d8c4b3c65b038af30ee1 (MD5) Previous issue date: 2011-03-31application/pdfporUniversidade Federal Rural de PernambucoPrograma de Pós-Graduação em Extensão Rural e Desenvolvimento LocalUFRPEBrasilDepartamento de EducaçãoCommunicationLucky dollFolk communicationDesenvolvimento localFolkmarketingFolkcomunicaçãoComunicaçãoBonequinha da sorteExtensão ruralFolkmarketingLocal developmentAGRONOMIA::EXTENSAO RURALAs bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento localinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis38923810819648193996006006007124334461228751377-4377939801326340244info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFRPEinstname:Universidade Federal Rural de Pernambuco (UFRPE)instacron:UFRPELICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/6131/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51ORIGINALDecilene Maria Santos Mendes da Silva.pdfDecilene Maria Santos Mendes da Silva.pdfapplication/pdf9888533http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/6131/2/Decilene+Maria+Santos+Mendes+da+Silva.pdf47642907e048d8c4b3c65b038af30ee1MD52tede2/61312016-12-14 08:47:01.563oai:tede2: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Biblioteca Digital de Teses e Dissertaçõeshttp://www.tede2.ufrpe.br:8080/tede/PUBhttp://www.tede2.ufrpe.br:8080/oai/requestbdtd@ufrpe.br ||bdtd@ufrpe.bropendoar:2016-12-14T11:47:01Biblioteca Digital de Teses e Dissertações da UFRPE - Universidade Federal Rural de Pernambuco (UFRPE)false |
dc.title.por.fl_str_mv |
As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local |
title |
As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local |
spellingShingle |
As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local SILVA, Decilene Maria Santos Mendes da Communication Lucky doll Folk communication Desenvolvimento local Folkmarketing Folkcomunicação Comunicação Bonequinha da sorte Extensão rural Folkmarketing Local development AGRONOMIA::EXTENSAO RURAL |
title_short |
As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local |
title_full |
As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local |
title_fullStr |
As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local |
title_full_unstemmed |
As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local |
title_sort |
As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local |
author |
SILVA, Decilene Maria Santos Mendes da |
author_facet |
SILVA, Decilene Maria Santos Mendes da |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
MACIEL, Betania |
dc.contributor.advisor-co1.fl_str_mv |
LUCENA FILHO, Severino Alves de |
dc.contributor.referee1.fl_str_mv |
LIMA, Irenilda de Souza |
dc.contributor.referee2.fl_str_mv |
SANTIAGO, Marcelo |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/9564255862245939 |
dc.contributor.author.fl_str_mv |
SILVA, Decilene Maria Santos Mendes da |
contributor_str_mv |
MACIEL, Betania LUCENA FILHO, Severino Alves de LIMA, Irenilda de Souza SANTIAGO, Marcelo |
dc.subject.eng.fl_str_mv |
Communication Lucky doll Folk communication |
topic |
Communication Lucky doll Folk communication Desenvolvimento local Folkmarketing Folkcomunicação Comunicação Bonequinha da sorte Extensão rural Folkmarketing Local development AGRONOMIA::EXTENSAO RURAL |
dc.subject.por.fl_str_mv |
Desenvolvimento local Folkmarketing Folkcomunicação Comunicação Bonequinha da sorte Extensão rural Folkmarketing Local development |
dc.subject.cnpq.fl_str_mv |
AGRONOMIA::EXTENSAO RURAL |
description |
In the city of Gravatá, state of Pernambuco, a cloth hand-sewed doll is the local symbol and widens the borders for being commercialized in other countries. This research, through the perspective of Folk communication (a theory conceived by the journalist Luiz Beltrão in the 1960's to study popular-level communication procedures), aims at understanding the mediatic scenarios, contexts and processes that involve production, sale and comprehension of the meanings acquired by "Gravatá’s Lucky Doll", as well as the sort of contribution it enables to local development. As for data collection one has used: field, bibliographic and documentary researches, besides publications on the internet, interviews, photo records and interviews with social actors in charge of manufacturing and commercializing the object. Through these elements, one has revealed the aspects that justify the popularity of such lucky doll and its plural significations. This study comprises cultural and social content, symbolic and discursive content, re-signification, re-functionalization and reconversion, as well as folkmarketing, marketing and institutional communication strategies which influence the object, thus leading to visualize to what extent the lucky doll may represent and foster local development. |
publishDate |
2011 |
dc.date.issued.fl_str_mv |
2011-03-31 |
dc.date.accessioned.fl_str_mv |
2016-12-14T11:47:01Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
SILVA, Decilene Maria Santos Mendes da. As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local. 2011. 134 f. Dissertação (Programa de Pós-Graduação em Extensão Rural e Desenvolvimento Local) - Universidade Federal Rural de Pernambuco, Recife. |
dc.identifier.uri.fl_str_mv |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/6131 |
identifier_str_mv |
SILVA, Decilene Maria Santos Mendes da. As bonequinhas da sorte de Gravatá-PE, no contexto do processo folkcomunicacional e do desenvolvimento local. 2011. 134 f. Dissertação (Programa de Pós-Graduação em Extensão Rural e Desenvolvimento Local) - Universidade Federal Rural de Pernambuco, Recife. |
url |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/6131 |
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por |
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por |
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3892381081964819399 |
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600 600 600 |
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7124334461228751377 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Universidade Federal Rural de Pernambuco |
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Programa de Pós-Graduação em Extensão Rural e Desenvolvimento Local |
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UFRPE |
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Brasil |
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Universidade Federal Rural de Pernambuco |
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