The role of communication advisory within the context of mediatization

Detalhes bibliográficos
Autor(a) principal: Teixeira, Raphael Moroz
Data de Publicação: 2023
Outros Autores: Fort, Mônica Cristine
Tipo de documento: Artigo
Idioma: por
Título da fonte: Comunicação & Inovação
Texto Completo: http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/8805
Resumo: In the context of the mediatization - branded by connectivity and convergence - mediation between companies and the society does not take place only through the traditional mass media. Considering this, the objective of this article is to understand the role of communication advisory in this context. The methodology employed was bibliographic research, using assumptions from authors such as Andreas Hepp, Nick Couldry, Mark Deuze and Henry Jenkins. The conclusion is that the communication advisory has become closer to the environment of communicational marketing, establishing dialoge with Marketing and Advertising.
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spelling The role of communication advisory within the context of mediatizationO PAPEL DA ASSESSORIA DE COMUNICAÇÃO NO NO CONTEXTO DA MIDIATIZAÇÃOCommunication advisoryJournalismMediatizationAssessoria de comunicaçãoJornalismoMidiatizaçãoIn the context of the mediatization - branded by connectivity and convergence - mediation between companies and the society does not take place only through the traditional mass media. Considering this, the objective of this article is to understand the role of communication advisory in this context. The methodology employed was bibliographic research, using assumptions from authors such as Andreas Hepp, Nick Couldry, Mark Deuze and Henry Jenkins. The conclusion is that the communication advisory has become closer to the environment of communicational marketing, establishing dialoge with Marketing and Advertising.No contexto da midiatização – marcado pela conectividade e pela convergência –, a mediação entre as empresas e a sociedade não se dá apenas pelos meios de comunicação de massa tradicionais. Considerando isso, o objetivo deste artigo é discutir o papel da assessoria de comunicação nesse contexto. O método utilizado foi a pesquisa bibliográfica, tendo sido empregados pressupostos de autores como Andreas Hepp, Nick Couldry, Mark Deuze e Henry Jenkins. Conclui-se que a assessoria de comunicação tem se aproximado da esfera da comunicação mercadológica, dialogando com o marketing e a publicidade.Universidade Municipal de São Caetano do Sul - USCS2023-05-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/880510.13037/ci.vol24.e20238805Comunicação & Inovação; v. 24 (2023): COMUNICAÇÃO & INOVAÇÃO; e202388052178-01451809-564Xreponame:Comunicação & Inovaçãoinstname:Universidade Municipal de São Caetano do Sul (USCS)instacron:USCSporhttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/8805/3877Copyright (c) 2023 Raphael Moroz Teixeira, Mônica Cristine Forthttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessTeixeira, Raphael MorozFort, Mônica Cristine2024-04-05T12:29:53Zoai:ojs2.seer.uscs.edu.br:article/8805Revistahttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/PUBhttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/oairevistacomunicacaoinovacao@gmail.com || vera.basso@online.uscs.edu.br2178-01451809-564Xopendoar:2024-04-05T12:29:53Comunicação & Inovação - Universidade Municipal de São Caetano do Sul (USCS)false
dc.title.none.fl_str_mv The role of communication advisory within the context of mediatization
O PAPEL DA ASSESSORIA DE COMUNICAÇÃO NO NO CONTEXTO DA MIDIATIZAÇÃO
title The role of communication advisory within the context of mediatization
spellingShingle The role of communication advisory within the context of mediatization
Teixeira, Raphael Moroz
Communication advisory
Journalism
Mediatization
Assessoria de comunicação
Jornalismo
Midiatização
title_short The role of communication advisory within the context of mediatization
title_full The role of communication advisory within the context of mediatization
title_fullStr The role of communication advisory within the context of mediatization
title_full_unstemmed The role of communication advisory within the context of mediatization
title_sort The role of communication advisory within the context of mediatization
author Teixeira, Raphael Moroz
author_facet Teixeira, Raphael Moroz
Fort, Mônica Cristine
author_role author
author2 Fort, Mônica Cristine
author2_role author
dc.contributor.author.fl_str_mv Teixeira, Raphael Moroz
Fort, Mônica Cristine
dc.subject.por.fl_str_mv Communication advisory
Journalism
Mediatization
Assessoria de comunicação
Jornalismo
Midiatização
topic Communication advisory
Journalism
Mediatization
Assessoria de comunicação
Jornalismo
Midiatização
description In the context of the mediatization - branded by connectivity and convergence - mediation between companies and the society does not take place only through the traditional mass media. Considering this, the objective of this article is to understand the role of communication advisory in this context. The methodology employed was bibliographic research, using assumptions from authors such as Andreas Hepp, Nick Couldry, Mark Deuze and Henry Jenkins. The conclusion is that the communication advisory has become closer to the environment of communicational marketing, establishing dialoge with Marketing and Advertising.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/8805
10.13037/ci.vol24.e20238805
url http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/8805
identifier_str_mv 10.13037/ci.vol24.e20238805
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/8805/3877
dc.rights.driver.fl_str_mv Copyright (c) 2023 Raphael Moroz Teixeira, Mônica Cristine Fort
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Raphael Moroz Teixeira, Mônica Cristine Fort
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Municipal de São Caetano do Sul - USCS
publisher.none.fl_str_mv Universidade Municipal de São Caetano do Sul - USCS
dc.source.none.fl_str_mv Comunicação & Inovação; v. 24 (2023): COMUNICAÇÃO & INOVAÇÃO; e20238805
2178-0145
1809-564X
reponame:Comunicação & Inovação
instname:Universidade Municipal de São Caetano do Sul (USCS)
instacron:USCS
instname_str Universidade Municipal de São Caetano do Sul (USCS)
instacron_str USCS
institution USCS
reponame_str Comunicação & Inovação
collection Comunicação & Inovação
repository.name.fl_str_mv Comunicação & Inovação - Universidade Municipal de São Caetano do Sul (USCS)
repository.mail.fl_str_mv revistacomunicacaoinovacao@gmail.com || vera.basso@online.uscs.edu.br
_version_ 1798313368287707136

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