How to apply visual communication in architecture: Concepts, references and guidelines for architects.

Detalhes bibliográficos
Autor(a) principal: Gallina Jorge, Gabriel
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: arq.urb
Texto Completo: https://revistaarqurb.com.br/arqurb/article/view/601
Resumo: Visual communication is fundamental for the identity of many organizations and an important component of architecture. Places such as stores, hospitals, museums and airports, for example, need visual communication to clarify their operation to the user. This article presents and discusses this relationship between visual communication and environment based on Environmental Graphic Design, a discipline structured by the convergence of communication, graphic design and architecture, which deals with organizing the message in the built space. For this, it rescues definitions and presents the three most widely developed approaches in design: Placemaking Design, Wayfinding Design and Interpretative Design. Through examples, the article discusses visual communication in different contexts of architecture and then proposes links to the architect in this area. Finally, it suggests how to develop skills for the practice of projects of this nature.
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spelling How to apply visual communication in architecture: Concepts, references and guidelines for architects.Como aplicar comunicação visual na arquitetura: Conceitos, referências e diretrizes para arquitetos.Design gráfico para ambientesAmbientaçãoSinalizaçãoEnvironmental graphic designPlacemakingWayfindingVisual communication is fundamental for the identity of many organizations and an important component of architecture. Places such as stores, hospitals, museums and airports, for example, need visual communication to clarify their operation to the user. This article presents and discusses this relationship between visual communication and environment based on Environmental Graphic Design, a discipline structured by the convergence of communication, graphic design and architecture, which deals with organizing the message in the built space. For this, it rescues definitions and presents the three most widely developed approaches in design: Placemaking Design, Wayfinding Design and Interpretative Design. Through examples, the article discusses visual communication in different contexts of architecture and then proposes links to the architect in this area. Finally, it suggests how to develop skills for the practice of projects of this nature.A comunicação visual é fundamental para a identidade de muitas organizações e um importante componente da arquitetura. Ambientes como lojas, hospitais, museus e aeroportos, por exemplo, precisam da comunicação visual para esclarecer seu funcionamento ao usuário. Este artigo apresenta e discute essa relação entre comunicação visual e ambiente a partir do Design Gráfico para Ambientes, disciplina estruturada pela convergência da comunicação, design gráfico e arquitetura, e que trata de organizar a mensagem no espaço construído. Para isso resgata definições e apresenta as três abordagens mais amplamente desenvolvidas em projeto: Design para Ambientação, Design para Sinalização e Design para Interpretação. Através de exemplos, o artigo discute a comunicação visual em diferentes contextos da arquitetura para, depois, propor articulações do arquiteto nesta área. Por fim, sugere como desenvolver habilidades para a prática de projetos desta natureza.Universidade São Judas Tadeu – Programa de Pós-Graduação Stricto Sensu em Arquitetura e Urbanismo2023-04-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaarqurb.com.br/arqurb/article/view/60110.37916/arq.urb.vi36.601arq.urb; No. 36 (2023): jan. - abr.; 79-87arq.urb; Núm. 36 (2023): jan. - abr.; 79-87arq.urb; n. 36 (2023): jan. - abr.; 79-871984-5766reponame:arq.urbinstname:Universidade São Judas Tadeuinstacron:USJTporhttps://revistaarqurb.com.br/arqurb/article/view/601/533Copyright (c) 2023 Gabriel Gallina Jorgehttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessGallina Jorge, Gabriel2023-04-18T18:16:42Zoai:ojs.emnuvens.com.br:article/601Revistahttps://revistaarqurb.com.br/arqurbhttps://revistaarqurb.com.br/arqurb/oairevista.arq.urb@saojudas.br||1984-57661984-5766opendoar:2023-04-18T18:16:42arq.urb - Universidade São Judas Tadeufalse
dc.title.none.fl_str_mv How to apply visual communication in architecture: Concepts, references and guidelines for architects.
Como aplicar comunicação visual na arquitetura: Conceitos, referências e diretrizes para arquitetos.
title How to apply visual communication in architecture: Concepts, references and guidelines for architects.
spellingShingle How to apply visual communication in architecture: Concepts, references and guidelines for architects.
Gallina Jorge, Gabriel
Design gráfico para ambientes
Ambientação
Sinalização
Environmental graphic design
Placemaking
Wayfinding
title_short How to apply visual communication in architecture: Concepts, references and guidelines for architects.
title_full How to apply visual communication in architecture: Concepts, references and guidelines for architects.
title_fullStr How to apply visual communication in architecture: Concepts, references and guidelines for architects.
title_full_unstemmed How to apply visual communication in architecture: Concepts, references and guidelines for architects.
title_sort How to apply visual communication in architecture: Concepts, references and guidelines for architects.
author Gallina Jorge, Gabriel
author_facet Gallina Jorge, Gabriel
author_role author
dc.contributor.author.fl_str_mv Gallina Jorge, Gabriel
dc.subject.por.fl_str_mv Design gráfico para ambientes
Ambientação
Sinalização
Environmental graphic design
Placemaking
Wayfinding
topic Design gráfico para ambientes
Ambientação
Sinalização
Environmental graphic design
Placemaking
Wayfinding
description Visual communication is fundamental for the identity of many organizations and an important component of architecture. Places such as stores, hospitals, museums and airports, for example, need visual communication to clarify their operation to the user. This article presents and discusses this relationship between visual communication and environment based on Environmental Graphic Design, a discipline structured by the convergence of communication, graphic design and architecture, which deals with organizing the message in the built space. For this, it rescues definitions and presents the three most widely developed approaches in design: Placemaking Design, Wayfinding Design and Interpretative Design. Through examples, the article discusses visual communication in different contexts of architecture and then proposes links to the architect in this area. Finally, it suggests how to develop skills for the practice of projects of this nature.
publishDate 2023
dc.date.none.fl_str_mv 2023-04-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaarqurb.com.br/arqurb/article/view/601
10.37916/arq.urb.vi36.601
url https://revistaarqurb.com.br/arqurb/article/view/601
identifier_str_mv 10.37916/arq.urb.vi36.601
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaarqurb.com.br/arqurb/article/view/601/533
dc.rights.driver.fl_str_mv Copyright (c) 2023 Gabriel Gallina Jorge
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Gabriel Gallina Jorge
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade São Judas Tadeu – Programa de Pós-Graduação Stricto Sensu em Arquitetura e Urbanismo
publisher.none.fl_str_mv Universidade São Judas Tadeu – Programa de Pós-Graduação Stricto Sensu em Arquitetura e Urbanismo
dc.source.none.fl_str_mv arq.urb; No. 36 (2023): jan. - abr.; 79-87
arq.urb; Núm. 36 (2023): jan. - abr.; 79-87
arq.urb; n. 36 (2023): jan. - abr.; 79-87
1984-5766
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instname:Universidade São Judas Tadeu
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instname_str Universidade São Judas Tadeu
instacron_str USJT
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reponame_str arq.urb
collection arq.urb
repository.name.fl_str_mv arq.urb - Universidade São Judas Tadeu
repository.mail.fl_str_mv revista.arq.urb@saojudas.br||
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