Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.

Detalhes bibliográficos
Autor(a) principal: Girnos Elias de Souza, Gabriel
Data de Publicação: 2014
Outros Autores: Leonídio Ribeiro, Otavio
Tipo de documento: Artigo
Idioma: por
Título da fonte: arq.urb
Texto Completo: https://revistaarqurb.com.br/arqurb/article/view/282
Resumo: Using a wide range of studies and authors, this paper draws an overview of the importance and influence of communication media (especially books and magazines) in the formation of a globalized architecture culture, departing from three key moments: the modernist avant-garde; the contracultural context of “paper architecture”; and the more recent times of “starchitecture” and branding. It highlights particular cases of globally known practices of the discipline in their relation to media, and the kind of architectural culture related and produced by that engagement both in its pragmatic aspects (connections, self-advertisement, etc.) and in its innovations in graphic expression.
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spelling Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.Arquitetura como constructo de mídias: notas sobre o circuito cultural da disciplina, das vanguardas à contemporaneidade.Cultura arquitetônicaMeios de comunicaçãoArquitetura e mercadoArchitecture cultureCommunication mediaArchitecture and marketUsing a wide range of studies and authors, this paper draws an overview of the importance and influence of communication media (especially books and magazines) in the formation of a globalized architecture culture, departing from three key moments: the modernist avant-garde; the contracultural context of “paper architecture”; and the more recent times of “starchitecture” and branding. It highlights particular cases of globally known practices of the discipline in their relation to media, and the kind of architectural culture related and produced by that engagement both in its pragmatic aspects (connections, self-advertisement, etc.) and in its innovations in graphic expression.A partir de um conjunto variado de autores, este artigo traça um panorama do papel dos meios de comunicação (particularmente revistas e livros) na constituição de uma cultura global contemporânea da arquitetura, a partir de três momentos-chave: as vanguardas modernistas, o contexto contracultural da “paper architecture” e mais recentes tempos de “estrelato” arquitetônico e branding. O texto destaca pontualmente casos de expoentes mundialmente célebres da disciplina, focando suas relações com as mídias e o tipo de cultura arquitetônica relacionada e produzida nesse envolvimento, tanto em seus efeitos pragmáticos (conexões, autopropaganda, etc.) quanto em suas inovações em termos de expressão gráfica.Universidade São Judas Tadeu – Programa de Pós-Graduação Stricto Sensu em Arquitetura e Urbanismo2014-07-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaarqurb.com.br/arqurb/article/view/282arq.urb; No. 12 (2014): jul. - dez.; 57-77arq.urb; Núm. 12 (2014): jul. - dez.; 57-77arq.urb; n. 12 (2014): jul. - dez.; 57-771984-5766reponame:arq.urbinstname:Universidade São Judas Tadeuinstacron:USJTporhttps://revistaarqurb.com.br/arqurb/article/view/282/246Copyright (c) 2014 Gabriel Girnos Elias de Souza, Otavio Leonídio Ribeirohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessGirnos Elias de Souza, Gabriel Leonídio Ribeiro, Otavio 2021-03-26T19:31:39Zoai:ojs.emnuvens.com.br:article/282Revistahttps://revistaarqurb.com.br/arqurbhttps://revistaarqurb.com.br/arqurb/oairevista.arq.urb@saojudas.br||1984-57661984-5766opendoar:2021-03-26T19:31:39arq.urb - Universidade São Judas Tadeufalse
dc.title.none.fl_str_mv Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.
Arquitetura como constructo de mídias: notas sobre o circuito cultural da disciplina, das vanguardas à contemporaneidade.
title Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.
spellingShingle Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.
Girnos Elias de Souza, Gabriel
Cultura arquitetônica
Meios de comunicação
Arquitetura e mercado
Architecture culture
Communication media
Architecture and market
title_short Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.
title_full Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.
title_fullStr Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.
title_full_unstemmed Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.
title_sort Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.
author Girnos Elias de Souza, Gabriel
author_facet Girnos Elias de Souza, Gabriel
Leonídio Ribeiro, Otavio
author_role author
author2 Leonídio Ribeiro, Otavio
author2_role author
dc.contributor.author.fl_str_mv Girnos Elias de Souza, Gabriel
Leonídio Ribeiro, Otavio
dc.subject.por.fl_str_mv Cultura arquitetônica
Meios de comunicação
Arquitetura e mercado
Architecture culture
Communication media
Architecture and market
topic Cultura arquitetônica
Meios de comunicação
Arquitetura e mercado
Architecture culture
Communication media
Architecture and market
description Using a wide range of studies and authors, this paper draws an overview of the importance and influence of communication media (especially books and magazines) in the formation of a globalized architecture culture, departing from three key moments: the modernist avant-garde; the contracultural context of “paper architecture”; and the more recent times of “starchitecture” and branding. It highlights particular cases of globally known practices of the discipline in their relation to media, and the kind of architectural culture related and produced by that engagement both in its pragmatic aspects (connections, self-advertisement, etc.) and in its innovations in graphic expression.
publishDate 2014
dc.date.none.fl_str_mv 2014-07-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaarqurb.com.br/arqurb/article/view/282
url https://revistaarqurb.com.br/arqurb/article/view/282
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaarqurb.com.br/arqurb/article/view/282/246
dc.rights.driver.fl_str_mv Copyright (c) 2014 Gabriel Girnos Elias de Souza, Otavio Leonídio Ribeiro
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Gabriel Girnos Elias de Souza, Otavio Leonídio Ribeiro
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade São Judas Tadeu – Programa de Pós-Graduação Stricto Sensu em Arquitetura e Urbanismo
publisher.none.fl_str_mv Universidade São Judas Tadeu – Programa de Pós-Graduação Stricto Sensu em Arquitetura e Urbanismo
dc.source.none.fl_str_mv arq.urb; No. 12 (2014): jul. - dez.; 57-77
arq.urb; Núm. 12 (2014): jul. - dez.; 57-77
arq.urb; n. 12 (2014): jul. - dez.; 57-77
1984-5766
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instname_str Universidade São Judas Tadeu
instacron_str USJT
institution USJT
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repository.name.fl_str_mv arq.urb - Universidade São Judas Tadeu
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