Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.
Autor(a) principal: | |
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Data de Publicação: | 2014 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | arq.urb |
Texto Completo: | https://revistaarqurb.com.br/arqurb/article/view/282 |
Resumo: | Using a wide range of studies and authors, this paper draws an overview of the importance and influence of communication media (especially books and magazines) in the formation of a globalized architecture culture, departing from three key moments: the modernist avant-garde; the contracultural context of “paper architecture”; and the more recent times of “starchitecture” and branding. It highlights particular cases of globally known practices of the discipline in their relation to media, and the kind of architectural culture related and produced by that engagement both in its pragmatic aspects (connections, self-advertisement, etc.) and in its innovations in graphic expression. |
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Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays.Arquitetura como constructo de mídias: notas sobre o circuito cultural da disciplina, das vanguardas à contemporaneidade.Cultura arquitetônicaMeios de comunicaçãoArquitetura e mercadoArchitecture cultureCommunication mediaArchitecture and marketUsing a wide range of studies and authors, this paper draws an overview of the importance and influence of communication media (especially books and magazines) in the formation of a globalized architecture culture, departing from three key moments: the modernist avant-garde; the contracultural context of “paper architecture”; and the more recent times of “starchitecture” and branding. It highlights particular cases of globally known practices of the discipline in their relation to media, and the kind of architectural culture related and produced by that engagement both in its pragmatic aspects (connections, self-advertisement, etc.) and in its innovations in graphic expression.A partir de um conjunto variado de autores, este artigo traça um panorama do papel dos meios de comunicação (particularmente revistas e livros) na constituição de uma cultura global contemporânea da arquitetura, a partir de três momentos-chave: as vanguardas modernistas, o contexto contracultural da “paper architecture” e mais recentes tempos de “estrelato” arquitetônico e branding. O texto destaca pontualmente casos de expoentes mundialmente célebres da disciplina, focando suas relações com as mídias e o tipo de cultura arquitetônica relacionada e produzida nesse envolvimento, tanto em seus efeitos pragmáticos (conexões, autopropaganda, etc.) quanto em suas inovações em termos de expressão gráfica.Universidade São Judas Tadeu – Programa de Pós-Graduação Stricto Sensu em Arquitetura e Urbanismo2014-07-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaarqurb.com.br/arqurb/article/view/282arq.urb; No. 12 (2014): jul. - dez.; 57-77arq.urb; Núm. 12 (2014): jul. - dez.; 57-77arq.urb; n. 12 (2014): jul. - dez.; 57-771984-5766reponame:arq.urbinstname:Universidade São Judas Tadeuinstacron:USJTporhttps://revistaarqurb.com.br/arqurb/article/view/282/246Copyright (c) 2014 Gabriel Girnos Elias de Souza, Otavio Leonídio Ribeirohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessGirnos Elias de Souza, Gabriel Leonídio Ribeiro, Otavio 2021-03-26T19:31:39Zoai:ojs.emnuvens.com.br:article/282Revistahttps://revistaarqurb.com.br/arqurbPRIhttps://revistaarqurb.com.br/arqurb/oairevista.arq.urb@saojudas.br||1984-57661984-5766opendoar:2021-03-26T19:31:39arq.urb - Universidade São Judas Tadeufalse |
dc.title.none.fl_str_mv |
Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays. Arquitetura como constructo de mídias: notas sobre o circuito cultural da disciplina, das vanguardas à contemporaneidade. |
title |
Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays. |
spellingShingle |
Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays. Girnos Elias de Souza, Gabriel Cultura arquitetônica Meios de comunicação Arquitetura e mercado Architecture culture Communication media Architecture and market |
title_short |
Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays. |
title_full |
Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays. |
title_fullStr |
Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays. |
title_full_unstemmed |
Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays. |
title_sort |
Architecture as media construct: notes on the cultural circle of the discipline, from the avant-gardes to nowadays. |
author |
Girnos Elias de Souza, Gabriel |
author_facet |
Girnos Elias de Souza, Gabriel Leonídio Ribeiro, Otavio |
author_role |
author |
author2 |
Leonídio Ribeiro, Otavio |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Girnos Elias de Souza, Gabriel Leonídio Ribeiro, Otavio |
dc.subject.por.fl_str_mv |
Cultura arquitetônica Meios de comunicação Arquitetura e mercado Architecture culture Communication media Architecture and market |
topic |
Cultura arquitetônica Meios de comunicação Arquitetura e mercado Architecture culture Communication media Architecture and market |
description |
Using a wide range of studies and authors, this paper draws an overview of the importance and influence of communication media (especially books and magazines) in the formation of a globalized architecture culture, departing from three key moments: the modernist avant-garde; the contracultural context of “paper architecture”; and the more recent times of “starchitecture” and branding. It highlights particular cases of globally known practices of the discipline in their relation to media, and the kind of architectural culture related and produced by that engagement both in its pragmatic aspects (connections, self-advertisement, etc.) and in its innovations in graphic expression. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-07-09 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistaarqurb.com.br/arqurb/article/view/282 |
url |
https://revistaarqurb.com.br/arqurb/article/view/282 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistaarqurb.com.br/arqurb/article/view/282/246 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Gabriel Girnos Elias de Souza, Otavio Leonídio Ribeiro https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Gabriel Girnos Elias de Souza, Otavio Leonídio Ribeiro https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade São Judas Tadeu – Programa de Pós-Graduação Stricto Sensu em Arquitetura e Urbanismo |
publisher.none.fl_str_mv |
Universidade São Judas Tadeu – Programa de Pós-Graduação Stricto Sensu em Arquitetura e Urbanismo |
dc.source.none.fl_str_mv |
arq.urb; No. 12 (2014): jul. - dez.; 57-77 arq.urb; Núm. 12 (2014): jul. - dez.; 57-77 arq.urb; n. 12 (2014): jul. - dez.; 57-77 1984-5766 reponame:arq.urb instname:Universidade São Judas Tadeu instacron:USJT |
instname_str |
Universidade São Judas Tadeu |
instacron_str |
USJT |
institution |
USJT |
reponame_str |
arq.urb |
collection |
arq.urb |
repository.name.fl_str_mv |
arq.urb - Universidade São Judas Tadeu |
repository.mail.fl_str_mv |
revista.arq.urb@saojudas.br|| |
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1809730428166209536 |