Tourism Events: promotíons and partnershíps in Brazil

Detalhes bibliográficos
Autor(a) principal: Montes, Valéria Alves
Data de Publicação: 2003
Outros Autores: Coriolano, Luzia Neide Menezes Teixira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Turismo em Análise
Texto Completo: https://www.revistas.usp.br/rta/article/view/63619
Resumo: This paper presents an analysis of the evolution of Events Tourism in Brazil. It shows the importance of events tourism as a new segment, which has been responsible for the valuation and implementation of tourist areas and as a way of correcting the seasonality of flows. It places Brazil amongst the ranks of world events. It shows the role of a Convention Visitors' Bureau and International Meeting Association in the promotion of tourist events, the rise of the events market in Brazil, in 1950, with the National Textile Industry Fair (Fenit), and how events became more frequent in the Brazilian capitaIs. It also presents incentives for events held by the Convention Bureau and Brazilian Tourism Agencies, Congress and Events Operators.
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spelling Tourism Events: promotíons and partnershíps in BrazilTourism Events: promotions and partnershíps in BrazilTurismo de Eventos: promoções e parcerias no Brasilevents tourismpromotion and partnershipConvention BureauBrazil.turismo de eventospromoções e parceriaspapel do Convention BureauBrasil.events tourismpromotion and partnershipConvention BureauBrazil.This paper presents an analysis of the evolution of Events Tourism in Brazil. It shows the importance of events tourism as a new segment, which has been responsible for the valuation and implementation of tourist areas and as a way of correcting the seasonality of flows. It places Brazil amongst the ranks of world events. It shows the role of a Convention Visitors' Bureau and International Meeting Association in the promotion of tourist events, the rise of the events market in Brazil, in 1950, with the National Textile Industry Fair (Fenit), and how events became more frequent in the Brazilian capitaIs. It also presents incentives for events held by the Convention Bureau and Brazilian Tourism Agencies, Congress and Events Operators.Apresenta uma análise da evolução do turismo de eventos no Brasil. Aponta o turismo de eventos como uma nova segmentação que vem respondendo pela valorização e implementação de espaços turísticos e como forma de corrigir as sazonalidades dos fluxos. Posiciona o Brasil no ranking dos eventos mundiais. Mostra o papel do Convention Visitors & Bureau e da International Meeting Association na promoção dos eventos turísticos, o surgimento do mercado de eventos no Brasil, em 1950, com a Feira Nacional de Indústria Têxtil (Fenit), e como os eventos foram se intensificando nas capitais brasileiras. Apresenta formas de fomentar eventos realizados pelo Convention Bureau, agências brasileiras de turismo, operadoras de congressos e eventos.This paper presents an analysis of the evolution of Events Tourism in Brazil. It shows the importance of events tourism as a new segment, which has been responsible for the valuation and implementation of tourist areas and as a way of correcting the seasonality of flows. It places Brazil amongst the ranks of world events. It shows the role of a Convention Visitors Bureau and International Meeting Association in the promotion of tourist events, the rise of the events market in Brazil, in 1950, with the National Textile Industry Fair (Fenit), and how events became more frequent in the Brazilian capitaIs. It also presents incentives for events held by the Convention Bureau and Brazilian Tourism Agencies, Congress and Events Operators.Universidade de São Paulo. Escola de Comunicações e Artes2003-05-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Pares Peer-reviewedRevisado por paresapplication/pdfhttps://www.revistas.usp.br/rta/article/view/6361910.11606/issn.1984-4867.v14i1p40-64Revista Turismo em Análise; Vol. 14 No. 1 (2003); 40-64Revista Turismo em Análise; Vol. 14 Núm. 1 (2003); 40-64Revista Turismo em Análise; v. 14 n. 1 (2003); 40-641984-48670103-5541reponame:Revista Turismo em Análiseinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/rta/article/view/63619/66384Copyright (c) 2016 Revista Turismo em Análiseinfo:eu-repo/semantics/openAccessMontes, Valéria AlvesCoriolano, Luzia Neide Menezes Teixira2013-12-17T11:32:10Zoai:revistas.usp.br:article/63619Revistahttps://www.revistas.usp.br/rtaPUBhttps://www.revistas.usp.br/rta/oaitanalise@usp.br || bragadc@usp.br1984-48670103-5541opendoar:2013-12-17T11:32:10Revista Turismo em Análise - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Tourism Events: promotíons and partnershíps in Brazil
Tourism Events: promotions and partnershíps in Brazil
Turismo de Eventos: promoções e parcerias no Brasil
title Tourism Events: promotíons and partnershíps in Brazil
spellingShingle Tourism Events: promotíons and partnershíps in Brazil
Montes, Valéria Alves
events tourism
promotion and partnership
Convention Bureau
Brazil.
turismo de eventos
promoções e parcerias
papel do Convention Bureau
Brasil.
events tourism
promotion and partnership
Convention Bureau
Brazil.
title_short Tourism Events: promotíons and partnershíps in Brazil
title_full Tourism Events: promotíons and partnershíps in Brazil
title_fullStr Tourism Events: promotíons and partnershíps in Brazil
title_full_unstemmed Tourism Events: promotíons and partnershíps in Brazil
title_sort Tourism Events: promotíons and partnershíps in Brazil
author Montes, Valéria Alves
author_facet Montes, Valéria Alves
Coriolano, Luzia Neide Menezes Teixira
author_role author
author2 Coriolano, Luzia Neide Menezes Teixira
author2_role author
dc.contributor.author.fl_str_mv Montes, Valéria Alves
Coriolano, Luzia Neide Menezes Teixira
dc.subject.por.fl_str_mv events tourism
promotion and partnership
Convention Bureau
Brazil.
turismo de eventos
promoções e parcerias
papel do Convention Bureau
Brasil.
events tourism
promotion and partnership
Convention Bureau
Brazil.
topic events tourism
promotion and partnership
Convention Bureau
Brazil.
turismo de eventos
promoções e parcerias
papel do Convention Bureau
Brasil.
events tourism
promotion and partnership
Convention Bureau
Brazil.
description This paper presents an analysis of the evolution of Events Tourism in Brazil. It shows the importance of events tourism as a new segment, which has been responsible for the valuation and implementation of tourist areas and as a way of correcting the seasonality of flows. It places Brazil amongst the ranks of world events. It shows the role of a Convention Visitors' Bureau and International Meeting Association in the promotion of tourist events, the rise of the events market in Brazil, in 1950, with the National Textile Industry Fair (Fenit), and how events became more frequent in the Brazilian capitaIs. It also presents incentives for events held by the Convention Bureau and Brazilian Tourism Agencies, Congress and Events Operators.
publishDate 2003
dc.date.none.fl_str_mv 2003-05-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed
Revisado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/rta/article/view/63619
10.11606/issn.1984-4867.v14i1p40-64
url https://www.revistas.usp.br/rta/article/view/63619
identifier_str_mv 10.11606/issn.1984-4867.v14i1p40-64
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.usp.br/rta/article/view/63619/66384
dc.rights.driver.fl_str_mv Copyright (c) 2016 Revista Turismo em Análise
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Revista Turismo em Análise
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
dc.source.none.fl_str_mv Revista Turismo em Análise; Vol. 14 No. 1 (2003); 40-64
Revista Turismo em Análise; Vol. 14 Núm. 1 (2003); 40-64
Revista Turismo em Análise; v. 14 n. 1 (2003); 40-64
1984-4867
0103-5541
reponame:Revista Turismo em Análise
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Revista Turismo em Análise
collection Revista Turismo em Análise
repository.name.fl_str_mv Revista Turismo em Análise - Universidade de São Paulo (USP)
repository.mail.fl_str_mv tanalise@usp.br || bragadc@usp.br
_version_ 1797054167002382336

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