Um panorama bibliométrico do storytelling no turismo: por uma atualização conceitual ao uso das narrativas

• Autor(a) principal: Casado, Cristiano Silva
• Data de Publicação: 2022
• Outros Autores: Ruiz, Thays Cristina Domareski
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Turismo em Análise
• Texto Completo: https://www.revistas.usp.br/rta/article/view/198418
• topic: Turismo; Comunicação; Discurso; Narrativa de viagem; Bibliometria; narrativas transmídias; turismo; Turismo; Comunicación; Discurso; Narrativa de viaje; Bibliometría; Tourism; Communications; Speech; Travel narrative; Bibliometric

Technological innovations have allowed greater fluidity and reach of messages as well as audience participation in content generation, and have changed narratives. Transmedia storytelling emerges in this context of transformation. Stories are created by the participation of several subjects that voluntarily act in collaborative construction. By combining storytelling with tourism, forms of communicating are anticipated, bringing new opportunities along with improved communication and marketing strategies. As an exploratory study, this paper conducted a bibliometric literature review to trace an overview of the use of storytelling in academic tourism research. Bibliographic research was performed on Web of Science and SciELO databases, using ‘storytelling’ and ‘tourism’ keywords. A total of 129 articles were analyzed. Results showed that research on storytelling is recent. The final sample presented studies published in the last nineteen years, mainly addressing language, information and communication technology, experience/emotion, identity/memory, and strategy/marketing. Tourism addresses storytelling predominantly as a concept of narrativity in human communication or dissemination on digital platforms. Only about 3% (four articles) discuss transmedia storytelling. Thus, the storytelling approach is only partially employed, outside the context of media convergence, paving the way for interdisciplinarity of tourism and communication. These findings further this theoretical perspective by outlining the scientific field with a current and salient theme.