Television and drinking-alcoholic and nonalcoholic
Autor(a) principal: | |
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Data de Publicação: | 1987 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Revista de Saúde Pública |
Texto Completo: | https://www.revistas.usp.br/rsp/article/view/23403 |
Resumo: | In view of the educational impact of television, the frequency and characteristics of T.V. events associated both with alcoholic and non-alcoholic beverages were studied, according to Garlington's technique. The events in all the programs from 8 p.m. to 12 midnight, Monday through Friday, were registered by volunteers from an area of low socioeconomic status, in probabilisticably selected half an hour periods during a normal week. On the average the channels transmit an alcohol-related event every 24'19", and one non-alcoholic beverage associated event every 37'30". Alcohol drinking appears more often ofter 9:30 p.m. Of the total number of events, 60.7% are related to alcohol, 61.1% of these being advertisements. They take place mainly in the home or in a friendly atmosphere, under the guise of plays; non-alcoholic beverages were shown at sporting contexts, associated with friendship, and in drinking scenes. |
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Television and drinking-alcoholic and nonalcoholic Television y bebidas alcohólicas y analcohólicas Bebidas alcohólicasAlcoholismo^i1^sprevenção e contrBebidasTelevisionEducacion en saludAlcoholic beveragesAlcoholism^i2^sprevention and contBeveragesTelevisionHealth education In view of the educational impact of television, the frequency and characteristics of T.V. events associated both with alcoholic and non-alcoholic beverages were studied, according to Garlington's technique. The events in all the programs from 8 p.m. to 12 midnight, Monday through Friday, were registered by volunteers from an area of low socioeconomic status, in probabilisticably selected half an hour periods during a normal week. On the average the channels transmit an alcohol-related event every 24'19", and one non-alcoholic beverage associated event every 37'30". Alcohol drinking appears more often ofter 9:30 p.m. Of the total number of events, 60.7% are related to alcohol, 61.1% of these being advertisements. They take place mainly in the home or in a friendly atmosphere, under the guise of plays; non-alcoholic beverages were shown at sporting contexts, associated with friendship, and in drinking scenes. Dadas las implicancias educativas de la televisión, se decidió estudiar la frecuencia y características de los eventos con bebidas alcohólicas y analcohólicas en la televisión chilena utilizando el método ideado por Garlington. El registro fue hecho por períodos de media hora, distribuidos aleatoriamente, para cada observador, voluntaria perteneciente a una comuna que se caracteriza por su bajo nivel sociocultural; ellas monitorearon durante una semana, de Lunes a Viernes todos los programas transmitidos desde las 20:00 a las 24:00 horas. Se observó que, en promedio, por cada canal se transmite un evento de bebida alcohólica cada 24 minutos 19 segundos y uno de bebida no alcohólica cada 37 minutos y medio; las imágenes de bebida alcohólicas se incrementan a partir de las 21:30 horas. Del total de eventos, 60,7% corresponden a bebidas alcohólicas y de éstos el 61,1% tiene carácter publicitario. Los eventos relacionados con bebidas alcohólicas ocurren principalmente en la casa, por amistad y en forma de escenas, los con no alcohólicas en lugares desportivos, por amistad y en escena de ingestión. Universidade de São Paulo. Faculdade de Saúde Pública1987-02-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/rsp/article/view/2340310.1590/S0034-89101987000100006Revista de Saúde Pública; Vol. 21 No. 1 (1987); 37-43 Revista de Saúde Pública; Vol. 21 Núm. 1 (1987); 37-43 Revista de Saúde Pública; v. 21 n. 1 (1987); 37-43 1518-87870034-8910reponame:Revista de Saúde Públicainstname:Universidade de São Paulo (USP)instacron:USPspahttps://www.revistas.usp.br/rsp/article/view/23403/25436Copyright (c) 2017 Revista de Saúde Públicainfo:eu-repo/semantics/openAccessNaveillan F., PedroCornejo A., EdithLópez B., IlseSaint-Jean, Heliette2012-05-28T16:27:54Zoai:revistas.usp.br:article/23403Revistahttps://www.revistas.usp.br/rsp/indexONGhttps://www.revistas.usp.br/rsp/oairevsp@org.usp.br||revsp1@usp.br1518-87870034-8910opendoar:2012-05-28T16:27:54Revista de Saúde Pública - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
Television and drinking-alcoholic and nonalcoholic Television y bebidas alcohólicas y analcohólicas |
title |
Television and drinking-alcoholic and nonalcoholic |
spellingShingle |
Television and drinking-alcoholic and nonalcoholic Naveillan F., Pedro Bebidas alcohólicas Alcoholismo^i1^sprevenção e contr Bebidas Television Educacion en salud Alcoholic beverages Alcoholism^i2^sprevention and cont Beverages Television Health education |
title_short |
Television and drinking-alcoholic and nonalcoholic |
title_full |
Television and drinking-alcoholic and nonalcoholic |
title_fullStr |
Television and drinking-alcoholic and nonalcoholic |
title_full_unstemmed |
Television and drinking-alcoholic and nonalcoholic |
title_sort |
Television and drinking-alcoholic and nonalcoholic |
author |
Naveillan F., Pedro |
author_facet |
Naveillan F., Pedro Cornejo A., Edith López B., Ilse Saint-Jean, Heliette |
author_role |
author |
author2 |
Cornejo A., Edith López B., Ilse Saint-Jean, Heliette |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Naveillan F., Pedro Cornejo A., Edith López B., Ilse Saint-Jean, Heliette |
dc.subject.por.fl_str_mv |
Bebidas alcohólicas Alcoholismo^i1^sprevenção e contr Bebidas Television Educacion en salud Alcoholic beverages Alcoholism^i2^sprevention and cont Beverages Television Health education |
topic |
Bebidas alcohólicas Alcoholismo^i1^sprevenção e contr Bebidas Television Educacion en salud Alcoholic beverages Alcoholism^i2^sprevention and cont Beverages Television Health education |
description |
In view of the educational impact of television, the frequency and characteristics of T.V. events associated both with alcoholic and non-alcoholic beverages were studied, according to Garlington's technique. The events in all the programs from 8 p.m. to 12 midnight, Monday through Friday, were registered by volunteers from an area of low socioeconomic status, in probabilisticably selected half an hour periods during a normal week. On the average the channels transmit an alcohol-related event every 24'19", and one non-alcoholic beverage associated event every 37'30". Alcohol drinking appears more often ofter 9:30 p.m. Of the total number of events, 60.7% are related to alcohol, 61.1% of these being advertisements. They take place mainly in the home or in a friendly atmosphere, under the guise of plays; non-alcoholic beverages were shown at sporting contexts, associated with friendship, and in drinking scenes. |
publishDate |
1987 |
dc.date.none.fl_str_mv |
1987-02-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.usp.br/rsp/article/view/23403 10.1590/S0034-89101987000100006 |
url |
https://www.revistas.usp.br/rsp/article/view/23403 |
identifier_str_mv |
10.1590/S0034-89101987000100006 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://www.revistas.usp.br/rsp/article/view/23403/25436 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Revista de Saúde Pública info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 Revista de Saúde Pública |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de São Paulo. Faculdade de Saúde Pública |
publisher.none.fl_str_mv |
Universidade de São Paulo. Faculdade de Saúde Pública |
dc.source.none.fl_str_mv |
Revista de Saúde Pública; Vol. 21 No. 1 (1987); 37-43 Revista de Saúde Pública; Vol. 21 Núm. 1 (1987); 37-43 Revista de Saúde Pública; v. 21 n. 1 (1987); 37-43 1518-8787 0034-8910 reponame:Revista de Saúde Pública instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Revista de Saúde Pública |
collection |
Revista de Saúde Pública |
repository.name.fl_str_mv |
Revista de Saúde Pública - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
revsp@org.usp.br||revsp1@usp.br |
_version_ |
1800221773277429760 |