Psychoactive drug advertising: analysis of scientific information

Detalhes bibliográficos
Autor(a) principal: Mastroianni, Patrícia C
Data de Publicação: 2008
Outros Autores: Noto, Ana Regina, Galduróz, José Carlos F
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista de Saúde Pública
Texto Completo: https://www.revistas.usp.br/rsp/article/view/32462
Resumo: OBJECTIVE: According to the World Health Organization, medicinal drug promotion should be reliable, accurate, truthful, informative, balanced, up-to-date and capable of substantiation. The objective of the present study was to review psychoactive drug advertisements to physicians as for information consistency with the related references and accessibility of the cited references. METHODS: Data was collected in the city of Araraquara, Southeastern Brazil, in 2005. There were collected and reviewed 152 drug advertisements, a total of 304 references. References were requested directly from pharmaceutical companies' customer services and searched in UNESP (Ibict, Athenas) and BIREME (SciELO, PubMed, free-access indexed journals) library network and CAPES journals. Advertisement statements were checked against references using content analysis. RESULTS: Of all references cited in the advertisements studied, 66.7% were accessed. Of 639 promotional statements identified, 346 (54%) were analyzed. The analysis showed that 67.7% of promotional statements in the advertisements were consistent with their references, while the remaining was either partially consistent or inconsistent. Of the material analyzed, an average 2.5 (1-28) references was cited per advertisement. In the text body, there were identified 639 pieces of information clearly associated with at least one cited reference (average 3.5 pieces of information per advertisement). CONCLUSIONS: The study results evidenced difficult access to the references. Messages on efficacy, safety and cost, among others, are not always supported by scientific studies. There is a need for regulation changes and effective monitoring of drug promotional materials.
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spelling Psychoactive drug advertising: analysis of scientific information Propagandas de medicamentos psicoativos: análise das informações científicas PsicotrópicosPropagandista de LaboratórioControle da Publicidade de ProdutosSistemas de Medicação no HospitalPolítica Nacional de MedicamentosRevisãoPsychotropic DrugsDrug PromoterProducts Publicity ControlMedication SystemsHospitalNational Drug PolicyReview OBJECTIVE: According to the World Health Organization, medicinal drug promotion should be reliable, accurate, truthful, informative, balanced, up-to-date and capable of substantiation. The objective of the present study was to review psychoactive drug advertisements to physicians as for information consistency with the related references and accessibility of the cited references. METHODS: Data was collected in the city of Araraquara, Southeastern Brazil, in 2005. There were collected and reviewed 152 drug advertisements, a total of 304 references. References were requested directly from pharmaceutical companies' customer services and searched in UNESP (Ibict, Athenas) and BIREME (SciELO, PubMed, free-access indexed journals) library network and CAPES journals. Advertisement statements were checked against references using content analysis. RESULTS: Of all references cited in the advertisements studied, 66.7% were accessed. Of 639 promotional statements identified, 346 (54%) were analyzed. The analysis showed that 67.7% of promotional statements in the advertisements were consistent with their references, while the remaining was either partially consistent or inconsistent. Of the material analyzed, an average 2.5 (1-28) references was cited per advertisement. In the text body, there were identified 639 pieces of information clearly associated with at least one cited reference (average 3.5 pieces of information per advertisement). CONCLUSIONS: The study results evidenced difficult access to the references. Messages on efficacy, safety and cost, among others, are not always supported by scientific studies. There is a need for regulation changes and effective monitoring of drug promotional materials. OBJETIVO: Segundo a Organização Mundial da Saúde, as propagandas de medicamentos devem ser fidedignas, exatas, verdadeiras, informativas, equilibradas, atualizadas e passíveis de comprovação. O objetivo do estudo foi avaliar as propagandas de medicamentos psicoativos divulgadas a médicos, em relação à concordância das informações contidas nas peças publicitárias com as suas respectivas referências bibliográficas e à acessibilidade dessas referências citadas. MÉTODOS: A coleta de dados foi realizada durante o ano de 2005, em Araraquara, SP. Foram coletadas e analisadas propagandas de 152 medicamentos, num total de 304 referências. As referências bibliográficas foram solicitadas aos serviços de atendimento ao cliente dos laboratórios e consultadas nas bibliotecas da rede UNESP (Ibict, Athenas), BIREME (SciELO, PubMed, periódicos catalogados de acesso livre) e periódicos CAPES. As afirmações das propagandas foram conferidas com as das referências por meio da técnica de análise de conteúdo. RESULTADOS: Das referências citadas nas propagandas, 66,7% foram acessadas. De 639 afirmações identificadas, foi possível analisar 346 (54%). Verificou-se que 67,7% das afirmações das propagandas conferiam com suas referências e as demais não conferiam ou conferiam parcialmente. Entre as propagandas analisadas, foi observada média de 2,5 (1-28) referências citadas por propaganda. No corpo das propagandas, foram identificadas 639 informações que estavam explicitamente associadas à pelo menos uma das referências citadas (média de 3,5 informações por propaganda). CONCLUSÕES: Os resultados evidenciaram a dificuldade de acesso às referências. As mensagens de eficácia, segurança, custos, entre outras, nem sempre estão respaldadas por estudos científicos. São necessárias mudanças nas exigências legais e fiscalização efetiva das promoções de medicamentos. Universidade de São Paulo. Faculdade de Saúde Pública2008-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://www.revistas.usp.br/rsp/article/view/3246210.1590/S0034-89102008005000023Revista de Saúde Pública; Vol. 42 No. 3 (2008); 529-535 Revista de Saúde Pública; Vol. 42 Núm. 3 (2008); 529-535 Revista de Saúde Pública; v. 42 n. 3 (2008); 529-535 1518-87870034-8910reponame:Revista de Saúde Públicainstname:Universidade de São Paulo (USP)instacron:USPporenghttps://www.revistas.usp.br/rsp/article/view/32462/34719https://www.revistas.usp.br/rsp/article/view/32462/34720Copyright (c) 2017 Revista de Saúde Públicainfo:eu-repo/semantics/openAccessMastroianni, Patrícia CNoto, Ana ReginaGalduróz, José Carlos F2012-07-09T01:24:23Zoai:revistas.usp.br:article/32462Revistahttps://www.revistas.usp.br/rsp/indexONGhttps://www.revistas.usp.br/rsp/oairevsp@org.usp.br||revsp1@usp.br1518-87870034-8910opendoar:2012-07-09T01:24:23Revista de Saúde Pública - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Psychoactive drug advertising: analysis of scientific information
Propagandas de medicamentos psicoativos: análise das informações científicas
title Psychoactive drug advertising: analysis of scientific information
spellingShingle Psychoactive drug advertising: analysis of scientific information
Mastroianni, Patrícia C
Psicotrópicos
Propagandista de Laboratório
Controle da Publicidade de Produtos
Sistemas de Medicação no Hospital
Política Nacional de Medicamentos
Revisão
Psychotropic Drugs
Drug Promoter
Products Publicity Control
Medication Systems
Hospital
National Drug Policy
Review
title_short Psychoactive drug advertising: analysis of scientific information
title_full Psychoactive drug advertising: analysis of scientific information
title_fullStr Psychoactive drug advertising: analysis of scientific information
title_full_unstemmed Psychoactive drug advertising: analysis of scientific information
title_sort Psychoactive drug advertising: analysis of scientific information
author Mastroianni, Patrícia C
author_facet Mastroianni, Patrícia C
Noto, Ana Regina
Galduróz, José Carlos F
author_role author
author2 Noto, Ana Regina
Galduróz, José Carlos F
author2_role author
author
dc.contributor.author.fl_str_mv Mastroianni, Patrícia C
Noto, Ana Regina
Galduróz, José Carlos F
dc.subject.por.fl_str_mv Psicotrópicos
Propagandista de Laboratório
Controle da Publicidade de Produtos
Sistemas de Medicação no Hospital
Política Nacional de Medicamentos
Revisão
Psychotropic Drugs
Drug Promoter
Products Publicity Control
Medication Systems
Hospital
National Drug Policy
Review
topic Psicotrópicos
Propagandista de Laboratório
Controle da Publicidade de Produtos
Sistemas de Medicação no Hospital
Política Nacional de Medicamentos
Revisão
Psychotropic Drugs
Drug Promoter
Products Publicity Control
Medication Systems
Hospital
National Drug Policy
Review
description OBJECTIVE: According to the World Health Organization, medicinal drug promotion should be reliable, accurate, truthful, informative, balanced, up-to-date and capable of substantiation. The objective of the present study was to review psychoactive drug advertisements to physicians as for information consistency with the related references and accessibility of the cited references. METHODS: Data was collected in the city of Araraquara, Southeastern Brazil, in 2005. There were collected and reviewed 152 drug advertisements, a total of 304 references. References were requested directly from pharmaceutical companies' customer services and searched in UNESP (Ibict, Athenas) and BIREME (SciELO, PubMed, free-access indexed journals) library network and CAPES journals. Advertisement statements were checked against references using content analysis. RESULTS: Of all references cited in the advertisements studied, 66.7% were accessed. Of 639 promotional statements identified, 346 (54%) were analyzed. The analysis showed that 67.7% of promotional statements in the advertisements were consistent with their references, while the remaining was either partially consistent or inconsistent. Of the material analyzed, an average 2.5 (1-28) references was cited per advertisement. In the text body, there were identified 639 pieces of information clearly associated with at least one cited reference (average 3.5 pieces of information per advertisement). CONCLUSIONS: The study results evidenced difficult access to the references. Messages on efficacy, safety and cost, among others, are not always supported by scientific studies. There is a need for regulation changes and effective monitoring of drug promotional materials.
publishDate 2008
dc.date.none.fl_str_mv 2008-06-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/rsp/article/view/32462
10.1590/S0034-89102008005000023
url https://www.revistas.usp.br/rsp/article/view/32462
identifier_str_mv 10.1590/S0034-89102008005000023
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://www.revistas.usp.br/rsp/article/view/32462/34719
https://www.revistas.usp.br/rsp/article/view/32462/34720
dc.rights.driver.fl_str_mv Copyright (c) 2017 Revista de Saúde Pública
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Revista de Saúde Pública
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Saúde Pública
publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Saúde Pública
dc.source.none.fl_str_mv Revista de Saúde Pública; Vol. 42 No. 3 (2008); 529-535
Revista de Saúde Pública; Vol. 42 Núm. 3 (2008); 529-535
Revista de Saúde Pública; v. 42 n. 3 (2008); 529-535
1518-8787
0034-8910
reponame:Revista de Saúde Pública
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Revista de Saúde Pública
collection Revista de Saúde Pública
repository.name.fl_str_mv Revista de Saúde Pública - Universidade de São Paulo (USP)
repository.mail.fl_str_mv revsp@org.usp.br||revsp1@usp.br
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