Psychoactive drug advertising: Content analysis

Detalhes bibliográficos
Autor(a) principal: Mastroianni, Patrícia C. [UNESP]
Data de Publicação: 2008
Outros Autores: Vaz, Amanda Cristina R. [UNESP], Noto, Ana Regina, Galduróz, José Carlos F.
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.1590/s0034-89102008000500025
http://hdl.handle.net/11449/225314
Resumo: The goal of this study was to describe the human figures portrayed in psychoactive drug advertising in terms of gender, age, ethnic group, and social context. Content analysis for 86 new pieces of printed advertisements released in 2005 was carried out. Fisher exact test was used to analyze the association between categories. There was a preponderance of women (62.8%) who were four times more present in advertisements for antidepressants and anxyolitics than men. Most of the people shown were Caucasian (98.8%) young adults (72%). These people were pictured in leisure activities (46.5%), at home (29%), or in contact with nature (16.2%). The message conveyed was that the drugs treat routinely felt subjective symptoms of discomfort, inducing in an irrational appeal that may affect drug prescription.
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spelling Psychoactive drug advertising: Content analysisAnálise do conteúdo de propagandas de medicamentos psicoativosDrug publicityGender and healthHealth knowledge, attitudes, practicePropagandaPsychotropic drugsThe goal of this study was to describe the human figures portrayed in psychoactive drug advertising in terms of gender, age, ethnic group, and social context. Content analysis for 86 new pieces of printed advertisements released in 2005 was carried out. Fisher exact test was used to analyze the association between categories. There was a preponderance of women (62.8%) who were four times more present in advertisements for antidepressants and anxyolitics than men. Most of the people shown were Caucasian (98.8%) young adults (72%). These people were pictured in leisure activities (46.5%), at home (29%), or in contact with nature (16.2%). The message conveyed was that the drugs treat routinely felt subjective symptoms of discomfort, inducing in an irrational appeal that may affect drug prescription.Programa de Pós-Gradua̧tiao Escola Paulista de Medicina Universidade Federal de São Paulo (Unifesp), São Paulo, SPDepartamento de Fármacos e Medicamentos Faculdade de Ciências Farmacêuticas Universidade Estadual Paulista Júlio Mesquita (Unesp), Rodovia Araraquara - Jaú Km 1, 14801-902 Araraquara, SPCurso de Graduação em Farmácia Faculdade de Ciências Farmacêticas Unesp, Araraquara, SPDepartamento de Psicobiologia Unifesp, São Paulo, SPDepartamento de Fármacos e Medicamentos Faculdade de Ciências Farmacêuticas Universidade Estadual Paulista Júlio Mesquita (Unesp), Rodovia Araraquara - Jaú Km 1, 14801-902 Araraquara, SPCurso de Graduação em Farmácia Faculdade de Ciências Farmacêticas Unesp, Araraquara, SPUniversidade Federal de São Paulo (UNIFESP)Universidade Estadual Paulista (UNESP)Mastroianni, Patrícia C. [UNESP]Vaz, Amanda Cristina R. [UNESP]Noto, Ana ReginaGalduróz, José Carlos F.2022-04-28T20:44:40Z2022-04-28T20:44:40Z2008-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article968-971http://dx.doi.org/10.1590/s0034-89102008000500025Revista de Saude Publica, v. 42, n. 5, p. 968-971, 2008.0034-8910http://hdl.handle.net/11449/22531410.1590/s0034-891020080005000252-s2.0-54849438331Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengporRevista de Saude Publicainfo:eu-repo/semantics/openAccess2024-06-24T13:46:00Zoai:repositorio.unesp.br:11449/225314Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T19:50:24.326206Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Psychoactive drug advertising: Content analysis
Análise do conteúdo de propagandas de medicamentos psicoativos
title Psychoactive drug advertising: Content analysis
spellingShingle Psychoactive drug advertising: Content analysis
Mastroianni, Patrícia C. [UNESP]
Drug publicity
Gender and health
Health knowledge, attitudes, practice
Propaganda
Psychotropic drugs
title_short Psychoactive drug advertising: Content analysis
title_full Psychoactive drug advertising: Content analysis
title_fullStr Psychoactive drug advertising: Content analysis
title_full_unstemmed Psychoactive drug advertising: Content analysis
title_sort Psychoactive drug advertising: Content analysis
author Mastroianni, Patrícia C. [UNESP]
author_facet Mastroianni, Patrícia C. [UNESP]
Vaz, Amanda Cristina R. [UNESP]
Noto, Ana Regina
Galduróz, José Carlos F.
author_role author
author2 Vaz, Amanda Cristina R. [UNESP]
Noto, Ana Regina
Galduróz, José Carlos F.
author2_role author
author
author
dc.contributor.none.fl_str_mv Universidade Federal de São Paulo (UNIFESP)
Universidade Estadual Paulista (UNESP)
dc.contributor.author.fl_str_mv Mastroianni, Patrícia C. [UNESP]
Vaz, Amanda Cristina R. [UNESP]
Noto, Ana Regina
Galduróz, José Carlos F.
dc.subject.por.fl_str_mv Drug publicity
Gender and health
Health knowledge, attitudes, practice
Propaganda
Psychotropic drugs
topic Drug publicity
Gender and health
Health knowledge, attitudes, practice
Propaganda
Psychotropic drugs
description The goal of this study was to describe the human figures portrayed in psychoactive drug advertising in terms of gender, age, ethnic group, and social context. Content analysis for 86 new pieces of printed advertisements released in 2005 was carried out. Fisher exact test was used to analyze the association between categories. There was a preponderance of women (62.8%) who were four times more present in advertisements for antidepressants and anxyolitics than men. Most of the people shown were Caucasian (98.8%) young adults (72%). These people were pictured in leisure activities (46.5%), at home (29%), or in contact with nature (16.2%). The message conveyed was that the drugs treat routinely felt subjective symptoms of discomfort, inducing in an irrational appeal that may affect drug prescription.
publishDate 2008
dc.date.none.fl_str_mv 2008-01-01
2022-04-28T20:44:40Z
2022-04-28T20:44:40Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.1590/s0034-89102008000500025
Revista de Saude Publica, v. 42, n. 5, p. 968-971, 2008.
0034-8910
http://hdl.handle.net/11449/225314
10.1590/s0034-89102008000500025
2-s2.0-54849438331
url http://dx.doi.org/10.1590/s0034-89102008000500025
http://hdl.handle.net/11449/225314
identifier_str_mv Revista de Saude Publica, v. 42, n. 5, p. 968-971, 2008.
0034-8910
10.1590/s0034-89102008000500025
2-s2.0-54849438331
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv Revista de Saude Publica
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 968-971
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
_version_ 1808129126452690944

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