A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR

Detalhes bibliográficos
Autor(a) principal: Kaufmann, Celia Regina Justo
Data de Publicação: 2023
Outros Autores: Batista, Leandro Leonardo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Alterjor
Texto Completo: https://www.revistas.usp.br/alterjor/article/view/212603
Resumo: One of the most noteworthy events in the history of Brazil refers to the Coup of 1964, which subverted the existing order and gave rise to a dictatorial regime. Starting from the assumption that other methods of analysis can be incorporated into research in History, the present work aims to contribute with concepts from Biology, Psychology and Social Communication to analyze and understand how public opinion could have been shaped between 1962 and 1964. Based on comparative and deductive analysis methods applied to a vast specific literature, the effectiveness of a multifaceted campaign was verified in recruiting psychological and biological effects, shaping public opinion and leading to the downfall of João Goulart.
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spelling A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIORUMA LEITURA DA PROPAGANDA PRODUZIDA PELO IPES (1962-1964) A PARTIR DAS BASES BIOLÓGICAS E PSICOSSOCIAIS DO COMPORTAMENTO HUMANOHuman Behavior.Neurosciense.Psychology.Ideological Propaganda.IPES.Comportamento Humano.Neurociência.Psicologia.Propaganda Ideológica.IPES.One of the most noteworthy events in the history of Brazil refers to the Coup of 1964, which subverted the existing order and gave rise to a dictatorial regime. Starting from the assumption that other methods of analysis can be incorporated into research in History, the present work aims to contribute with concepts from Biology, Psychology and Social Communication to analyze and understand how public opinion could have been shaped between 1962 and 1964. Based on comparative and deductive analysis methods applied to a vast specific literature, the effectiveness of a multifaceted campaign was verified in recruiting psychological and biological effects, shaping public opinion and leading to the downfall of João Goulart.Um dos acontecimentos mais marcantes da história do Brasil, refere-se ao Golpe de 1964, o qual subverteu a ordem existente e deu início a um regime ditatorial. Partindo do pressuposto de que outros métodos de análise podem ser incorporados às pesquisas em História, o presente trabalho tem por objetivo contribuir com conceitos da Biologia, da Psicologia e da Comunicação Social, para analisar e compreender como a opinião pública poderia ter sido moldada entre 1962 e 1964. A partir de métodos comparativos e dedutivos de análise de uma vasta literatura específica, verificou-se a eficácia que uma campanha multifacetada teve em recrutar efeitos psicológicos e biológicos, moldando a opinião pública e levando à derrocada de João Goulart.Universidade de São Paulo. Escola de Comunicações e Artes2023-10-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo de DossiêDossier Paperapplication/pdfhttps://www.revistas.usp.br/alterjor/article/view/21260310.11606/issn.2176-1507.v28i2p141-158Revista Alterjor; v. 28 n. 2 (2023): Jornalismo Popular e Alternativo; 141-158Alterjor Journal; Vol. 28 No. 2 (2023): Alternative and Popular Journalism; 141-1582176-1507reponame:Revista Alterjorinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/alterjor/article/view/212603/198587Copyright (c) 2023 Celia Regina Justo Kaufmann, Leandro Leonardo Batistahttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessKaufmann, Celia Regina JustoBatista, Leandro Leonardo2023-10-16T20:57:58Zoai:revistas.usp.br:article/212603Revistahttp://www.usp.br/alterjor/PUBhttp://www.usp.br/alterjor/ojs/index.php/alterjor/oai||lumaluly@usp.br|| dennisol@usp.br|| carlostavaresjr@bol.com.br2176-15072176-1507opendoar:2023-10-16T20:57:58Revista Alterjor - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR
UMA LEITURA DA PROPAGANDA PRODUZIDA PELO IPES (1962-1964) A PARTIR DAS BASES BIOLÓGICAS E PSICOSSOCIAIS DO COMPORTAMENTO HUMANO
title A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR
spellingShingle A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR
Kaufmann, Celia Regina Justo
Human Behavior.
Neurosciense.
Psychology.
Ideological Propaganda.
IPES.
Comportamento Humano.
Neurociência.
Psicologia.
Propaganda Ideológica.
IPES.
title_short A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR
title_full A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR
title_fullStr A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR
title_full_unstemmed A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR
title_sort A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR
author Kaufmann, Celia Regina Justo
author_facet Kaufmann, Celia Regina Justo
Batista, Leandro Leonardo
author_role author
author2 Batista, Leandro Leonardo
author2_role author
dc.contributor.author.fl_str_mv Kaufmann, Celia Regina Justo
Batista, Leandro Leonardo
dc.subject.por.fl_str_mv Human Behavior.
Neurosciense.
Psychology.
Ideological Propaganda.
IPES.
Comportamento Humano.
Neurociência.
Psicologia.
Propaganda Ideológica.
IPES.
topic Human Behavior.
Neurosciense.
Psychology.
Ideological Propaganda.
IPES.
Comportamento Humano.
Neurociência.
Psicologia.
Propaganda Ideológica.
IPES.
description One of the most noteworthy events in the history of Brazil refers to the Coup of 1964, which subverted the existing order and gave rise to a dictatorial regime. Starting from the assumption that other methods of analysis can be incorporated into research in History, the present work aims to contribute with concepts from Biology, Psychology and Social Communication to analyze and understand how public opinion could have been shaped between 1962 and 1964. Based on comparative and deductive analysis methods applied to a vast specific literature, the effectiveness of a multifaceted campaign was verified in recruiting psychological and biological effects, shaping public opinion and leading to the downfall of João Goulart.
publishDate 2023
dc.date.none.fl_str_mv 2023-10-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo de Dossiê
Dossier Paper
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/alterjor/article/view/212603
10.11606/issn.2176-1507.v28i2p141-158
url https://www.revistas.usp.br/alterjor/article/view/212603
identifier_str_mv 10.11606/issn.2176-1507.v28i2p141-158
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.usp.br/alterjor/article/view/212603/198587
dc.rights.driver.fl_str_mv Copyright (c) 2023 Celia Regina Justo Kaufmann, Leandro Leonardo Batista
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Celia Regina Justo Kaufmann, Leandro Leonardo Batista
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
dc.source.none.fl_str_mv Revista Alterjor; v. 28 n. 2 (2023): Jornalismo Popular e Alternativo; 141-158
Alterjor Journal; Vol. 28 No. 2 (2023): Alternative and Popular Journalism; 141-158
2176-1507
reponame:Revista Alterjor
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Revista Alterjor
collection Revista Alterjor
repository.name.fl_str_mv Revista Alterjor - Universidade de São Paulo (USP)
repository.mail.fl_str_mv ||lumaluly@usp.br|| dennisol@usp.br|| carlostavaresjr@bol.com.br
_version_ 1800222018141945856

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