A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Alterjor |
Texto Completo: | https://www.revistas.usp.br/alterjor/article/view/212603 |
Resumo: | One of the most noteworthy events in the history of Brazil refers to the Coup of 1964, which subverted the existing order and gave rise to a dictatorial regime. Starting from the assumption that other methods of analysis can be incorporated into research in History, the present work aims to contribute with concepts from Biology, Psychology and Social Communication to analyze and understand how public opinion could have been shaped between 1962 and 1964. Based on comparative and deductive analysis methods applied to a vast specific literature, the effectiveness of a multifaceted campaign was verified in recruiting psychological and biological effects, shaping public opinion and leading to the downfall of João Goulart. |
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Revista Alterjor |
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A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIORUMA LEITURA DA PROPAGANDA PRODUZIDA PELO IPES (1962-1964) A PARTIR DAS BASES BIOLÓGICAS E PSICOSSOCIAIS DO COMPORTAMENTO HUMANOHuman Behavior.Neurosciense.Psychology.Ideological Propaganda.IPES.Comportamento Humano.Neurociência.Psicologia.Propaganda Ideológica.IPES.One of the most noteworthy events in the history of Brazil refers to the Coup of 1964, which subverted the existing order and gave rise to a dictatorial regime. Starting from the assumption that other methods of analysis can be incorporated into research in History, the present work aims to contribute with concepts from Biology, Psychology and Social Communication to analyze and understand how public opinion could have been shaped between 1962 and 1964. Based on comparative and deductive analysis methods applied to a vast specific literature, the effectiveness of a multifaceted campaign was verified in recruiting psychological and biological effects, shaping public opinion and leading to the downfall of João Goulart.Um dos acontecimentos mais marcantes da história do Brasil, refere-se ao Golpe de 1964, o qual subverteu a ordem existente e deu início a um regime ditatorial. Partindo do pressuposto de que outros métodos de análise podem ser incorporados às pesquisas em História, o presente trabalho tem por objetivo contribuir com conceitos da Biologia, da Psicologia e da Comunicação Social, para analisar e compreender como a opinião pública poderia ter sido moldada entre 1962 e 1964. A partir de métodos comparativos e dedutivos de análise de uma vasta literatura específica, verificou-se a eficácia que uma campanha multifacetada teve em recrutar efeitos psicológicos e biológicos, moldando a opinião pública e levando à derrocada de João Goulart.Universidade de São Paulo. Escola de Comunicações e Artes2023-10-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo de DossiêDossier Paperapplication/pdfhttps://www.revistas.usp.br/alterjor/article/view/21260310.11606/issn.2176-1507.v28i2p141-158Revista Alterjor; v. 28 n. 2 (2023): Jornalismo Popular e Alternativo; 141-158Alterjor Journal; Vol. 28 No. 2 (2023): Alternative and Popular Journalism; 141-1582176-1507reponame:Revista Alterjorinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/alterjor/article/view/212603/198587Copyright (c) 2023 Celia Regina Justo Kaufmann, Leandro Leonardo Batistahttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessKaufmann, Celia Regina JustoBatista, Leandro Leonardo2023-10-16T20:57:58Zoai:revistas.usp.br:article/212603Revistahttp://www.usp.br/alterjor/PUBhttp://www.usp.br/alterjor/ojs/index.php/alterjor/oai||lumaluly@usp.br|| dennisol@usp.br|| carlostavaresjr@bol.com.br2176-15072176-1507opendoar:2023-10-16T20:57:58Revista Alterjor - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR UMA LEITURA DA PROPAGANDA PRODUZIDA PELO IPES (1962-1964) A PARTIR DAS BASES BIOLÓGICAS E PSICOSSOCIAIS DO COMPORTAMENTO HUMANO |
title |
A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR |
spellingShingle |
A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR Kaufmann, Celia Regina Justo Human Behavior. Neurosciense. Psychology. Ideological Propaganda. IPES. Comportamento Humano. Neurociência. Psicologia. Propaganda Ideológica. IPES. |
title_short |
A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR |
title_full |
A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR |
title_fullStr |
A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR |
title_full_unstemmed |
A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR |
title_sort |
A READING OF ADVERTISING PRODUCED BY IPES (1962-1964) FROM THE BIOLOGICAL AND PSYCHOSOCIAL BASES OF HUMAN BEHAVIOR |
author |
Kaufmann, Celia Regina Justo |
author_facet |
Kaufmann, Celia Regina Justo Batista, Leandro Leonardo |
author_role |
author |
author2 |
Batista, Leandro Leonardo |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Kaufmann, Celia Regina Justo Batista, Leandro Leonardo |
dc.subject.por.fl_str_mv |
Human Behavior. Neurosciense. Psychology. Ideological Propaganda. IPES. Comportamento Humano. Neurociência. Psicologia. Propaganda Ideológica. IPES. |
topic |
Human Behavior. Neurosciense. Psychology. Ideological Propaganda. IPES. Comportamento Humano. Neurociência. Psicologia. Propaganda Ideológica. IPES. |
description |
One of the most noteworthy events in the history of Brazil refers to the Coup of 1964, which subverted the existing order and gave rise to a dictatorial regime. Starting from the assumption that other methods of analysis can be incorporated into research in History, the present work aims to contribute with concepts from Biology, Psychology and Social Communication to analyze and understand how public opinion could have been shaped between 1962 and 1964. Based on comparative and deductive analysis methods applied to a vast specific literature, the effectiveness of a multifaceted campaign was verified in recruiting psychological and biological effects, shaping public opinion and leading to the downfall of João Goulart. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-10-16 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artigo de Dossiê Dossier Paper |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.usp.br/alterjor/article/view/212603 10.11606/issn.2176-1507.v28i2p141-158 |
url |
https://www.revistas.usp.br/alterjor/article/view/212603 |
identifier_str_mv |
10.11606/issn.2176-1507.v28i2p141-158 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistas.usp.br/alterjor/article/view/212603/198587 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Celia Regina Justo Kaufmann, Leandro Leonardo Batista https://creativecommons.org/licenses/by-nc-nd/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Celia Regina Justo Kaufmann, Leandro Leonardo Batista https://creativecommons.org/licenses/by-nc-nd/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de São Paulo. Escola de Comunicações e Artes |
publisher.none.fl_str_mv |
Universidade de São Paulo. Escola de Comunicações e Artes |
dc.source.none.fl_str_mv |
Revista Alterjor; v. 28 n. 2 (2023): Jornalismo Popular e Alternativo; 141-158 Alterjor Journal; Vol. 28 No. 2 (2023): Alternative and Popular Journalism; 141-158 2176-1507 reponame:Revista Alterjor instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Revista Alterjor |
collection |
Revista Alterjor |
repository.name.fl_str_mv |
Revista Alterjor - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
||lumaluly@usp.br|| dennisol@usp.br|| carlostavaresjr@bol.com.br |
_version_ |
1800222018141945856 |