Faces, Affections and Intentionality: Semiolinguistic Analysis of Pandemic Brands

Detalhes bibliográficos
Autor(a) principal: Feres, Beatriz dos Santos
Data de Publicação: 2021
Outros Autores: Ribeiro, Patrícia Ferreira Neves, Monnerat, Rosane Santos Mauro
Tipo de documento: Artigo
Idioma: por
Título da fonte: Linha D'Água (Online)
Texto Completo: https://www.revistas.usp.br/linhadagua/article/view/178998
Resumo: In this article, we propose the analysis of verb-visual texts – a newspaper cover story and an advertisement disclosed in magazines –which have in common marked female faces, to some extent, by evidence of the covid-19 pandemic. This analysis aims to highlight discursive resources that imply ideas, emotions and intentionalities in accordance, above all, with the sociodiscursive imaginary shared by the interactants of the exchange provided by those texts, in order to contribute with a theoretical-analytical basis for the elaboration of activities of interpretation focused on “Media Education” proposed by the National Common Basis. Based on the Semiolinguistic Theory of Discourse Analysis in liaison with other studies, the concepts of image as a sign, image –symptom and intericonicity will be initially explored. After that, taking the texts under analysis more specifically, the construction of the ethos and the controversial target in discursivization will be observed.
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spelling Faces, Affections and Intentionality: Semiolinguistic Analysis of Pandemic BrandsRostos, afetos e intencionalidade: análise semiolinguística de marcas da pandemiaVerb-visualityEthosPatemizationMediaDiscursive resourcesVerbo-visualidadeEthosPatemizaçãoMídiaRecursos discursivosIn this article, we propose the analysis of verb-visual texts – a newspaper cover story and an advertisement disclosed in magazines –which have in common marked female faces, to some extent, by evidence of the covid-19 pandemic. This analysis aims to highlight discursive resources that imply ideas, emotions and intentionalities in accordance, above all, with the sociodiscursive imaginary shared by the interactants of the exchange provided by those texts, in order to contribute with a theoretical-analytical basis for the elaboration of activities of interpretation focused on “Media Education” proposed by the National Common Basis. Based on the Semiolinguistic Theory of Discourse Analysis in liaison with other studies, the concepts of image as a sign, image –symptom and intericonicity will be initially explored. After that, taking the texts under analysis more specifically, the construction of the ethos and the controversial target in discursivization will be observed.Neste artigo, propõe-se a análise de textos verbo-visuais – uma matéria de capa de jornal e uma publicidade veiculada em revistas – que apresentam, em comum, rostos femininos marcados, em alguma medida, por indícios da pandemia de covid-19. Essa análise tem como objetivo destacar recursos discursivos que implicitam ideias, emoções e intencionalidades de acordo, sobretudo, com o imaginário sociodiscursivo partilhado pelos interagentes da troca propiciada por esses textos, no intuito de contribuir com um embasamento teórico-analítico para a elaboração de atividades de interpretação voltadas para a “Educação Midiática” proposta pela Base Nacional Comum Curricular. Tendo como fundamento a Teoria Semiolinguística de Análise do Discurso em interface com outros estudos, serão explorados, inicialmente, os conceitos de imagem como signo, imagem-sintoma e intericonicidade. A seguir, tomando mais especificamente os textos em tela, será observada a construção do ethos e da visada patêmica na discursivização.Universidade de São Paulo. Faculdade de Filosofia, Letras e Ciências Humanas2021-05-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoapplication/pdftext/xmlhttps://www.revistas.usp.br/linhadagua/article/view/17899810.11606/issn.2236-4242.v34i1p60-80Linha D'Água; v. 34 n. 1 (2021): Aspectos discursivos na mídia e no ensino em diferentes temas; 60-802236-42420103-3638reponame:Linha D'Água (Online)instname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/linhadagua/article/view/178998/170927https://www.revistas.usp.br/linhadagua/article/view/178998/174490Copyright (c) 2021 Beatriz dos Santos Feres, Patrícia Ferreira Neves Ribeiro, Rosane Santos Mauro Monnerathttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccess Feres, Beatriz dos Santos Ribeiro, Patrícia Ferreira Neves Monnerat, Rosane Santos Mauro 2022-03-25T13:41:02Zoai:revistas.usp.br:article/178998Revistahttp://www.revistas.usp.br/linhadaguaPUBhttp://www.revistas.usp.br/linhadagua/oai||ldagua@usp.br2236-42420103-3638opendoar:2023-09-13T12:17:56.948930Linha D'Água (Online) - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Faces, Affections and Intentionality: Semiolinguistic Analysis of Pandemic Brands
Rostos, afetos e intencionalidade: análise semiolinguística de marcas da pandemia
title Faces, Affections and Intentionality: Semiolinguistic Analysis of Pandemic Brands
spellingShingle Faces, Affections and Intentionality: Semiolinguistic Analysis of Pandemic Brands
Feres, Beatriz dos Santos
Verb-visuality
Ethos
Patemization
Media
Discursive resources
Verbo-visualidade
Ethos
Patemização
Mídia
Recursos discursivos
title_short Faces, Affections and Intentionality: Semiolinguistic Analysis of Pandemic Brands
title_full Faces, Affections and Intentionality: Semiolinguistic Analysis of Pandemic Brands
title_fullStr Faces, Affections and Intentionality: Semiolinguistic Analysis of Pandemic Brands
title_full_unstemmed Faces, Affections and Intentionality: Semiolinguistic Analysis of Pandemic Brands
title_sort Faces, Affections and Intentionality: Semiolinguistic Analysis of Pandemic Brands
author Feres, Beatriz dos Santos
author_facet Feres, Beatriz dos Santos
Ribeiro, Patrícia Ferreira Neves
Monnerat, Rosane Santos Mauro
author_role author
author2 Ribeiro, Patrícia Ferreira Neves
Monnerat, Rosane Santos Mauro
author2_role author
author
dc.contributor.author.fl_str_mv Feres, Beatriz dos Santos
Ribeiro, Patrícia Ferreira Neves
Monnerat, Rosane Santos Mauro
dc.subject.por.fl_str_mv Verb-visuality
Ethos
Patemization
Media
Discursive resources
Verbo-visualidade
Ethos
Patemização
Mídia
Recursos discursivos
topic Verb-visuality
Ethos
Patemization
Media
Discursive resources
Verbo-visualidade
Ethos
Patemização
Mídia
Recursos discursivos
description In this article, we propose the analysis of verb-visual texts – a newspaper cover story and an advertisement disclosed in magazines –which have in common marked female faces, to some extent, by evidence of the covid-19 pandemic. This analysis aims to highlight discursive resources that imply ideas, emotions and intentionalities in accordance, above all, with the sociodiscursive imaginary shared by the interactants of the exchange provided by those texts, in order to contribute with a theoretical-analytical basis for the elaboration of activities of interpretation focused on “Media Education” proposed by the National Common Basis. Based on the Semiolinguistic Theory of Discourse Analysis in liaison with other studies, the concepts of image as a sign, image –symptom and intericonicity will be initially explored. After that, taking the texts under analysis more specifically, the construction of the ethos and the controversial target in discursivization will be observed.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/linhadagua/article/view/178998
10.11606/issn.2236-4242.v34i1p60-80
url https://www.revistas.usp.br/linhadagua/article/view/178998
identifier_str_mv 10.11606/issn.2236-4242.v34i1p60-80
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.usp.br/linhadagua/article/view/178998/170927
https://www.revistas.usp.br/linhadagua/article/view/178998/174490
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/xml
dc.publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Filosofia, Letras e Ciências Humanas
publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Filosofia, Letras e Ciências Humanas
dc.source.none.fl_str_mv Linha D'Água; v. 34 n. 1 (2021): Aspectos discursivos na mídia e no ensino em diferentes temas; 60-80
2236-4242
0103-3638
reponame:Linha D'Água (Online)
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Linha D'Água (Online)
collection Linha D'Água (Online)
repository.name.fl_str_mv Linha D'Água (Online) - Universidade de São Paulo (USP)
repository.mail.fl_str_mv ||ldagua@usp.br
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