INNOVATION IN MICRO AND SMALL ENTERPRISES THROUGH THE SERVICE BRAZILIAN TECHNICAL ANSWERS

• Autor(a) principal: Barboza, Ricardo Augusto Bonotto
• Data de Publicação: 2015
• Outros Autores: Fonseca, Sérgio Azevedo, Ramalheiro, Geralda Cristina Freitas
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração e Inovação
• Texto Completo: https://www.revistas.usp.br/rai/article/view/101225
• topic: Technical notes; Low complexity innovations; Small firms; Knowledge management; Innovation management.; Resposta técnica; Inovações de baixa complexidade; Empreendimentos de pequeno porte; Gestão do conhecimento; Gestão da inovação.

This paper reports the results of a research which had two main objectives: the first one, to outline the profile in it’s institutional, structural and operational aspects of a national system organized for small enterprises (SBRT), organized in the form of national network of agents academic, technological and representative of the business community; and the second (and main) draw a parallel between the predominant strategy of SBRT and strategy, alternative and innovative, adopted by a one of agents. The research, qualitative, exploratory and designed as survey study, revealed that the central strategy of the network is to attend, in the format of technical notes, the spontaneous demands posted in the system. In the other hand, the institution whose activities were assessed sought to differentiate it’s activities, adopting a strategy of inducing demands, which goes beyond the simple preparation of technical notes and begins to act as an effective agent of innovations.