Internet of services-based business model: a case study in the livestock industry

• Autor(a) principal: Reis, Jacqueline Zonichenn
• Data de Publicação: 2023
• Outros Autores: Goncalves, Rodrigo Franco, Epaminondas de Souza, Epaminondas de Souza, Nääs, Irenilza de Alencar
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Revista de Administração e Inovação
• Texto Completo: https://www.revistas.usp.br/rai/article/view/207283
• topic: Business model; Digital transformation; Agriculture 4.0; Internet of services

Purpose – Considering the relevance of innovative business models in the digitally transformed market andthe lack of clarity on the internet of services (IoS) contribution for a business model deployment in currentliterature, this study aims to fill this gap by evaluating a business model that converges to an IoS adoption ina direct sale of free-range eggs from farmers to consumers.Design/methodology/approach – From the bibliographical research regarding the IoS and businessmodel, the authors developed an IoS-based model framework. The framework has been evaluated in a realbusiness scenario by using a single case study through an interview with the entrepreneur and documentalanalysis.Findings – As the main result, a framework with the attributes can be considered a tool for an IoS-basedbusiness model deployment. The case study concluded that the business is aligned with the IoS adoption, andthe framework presents adherence to it.Research limitations/implications – The case study was limited to only one company owing to theIoS’s novelty and the lack of correlated business models. Although the case study limits to the agriculturefield, the proposed framework may be broadly applied.Originality/value – Considering that the lack of a comprehensive business model causes newbusinesses to face challenges, it is relevant bringing up the present case study of the IoS-based businessmodel, which correlates these two subjects, still poorly explored in the scientific literature: IoS andbusiness models.