Factors affecting user acceptance for NFC mobile wallets in the U.S. and Korea

• Autor(a) principal: Shin, Seungjae
• Data de Publicação: 2021
• Outros Autores: Lee, Won-Jun
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Revista de Administração e Inovação
• Texto Completo: https://www.revistas.usp.br/rai/article/view/193122
• topic: UTAUT; PLS-SEM; Technology adoption; NFC mobile wallets

Purpose – The purpose of this paper is to identify the factors affecting user acceptance for NFC mobilewallets in both Korean and US markets.Design/methodology/approach – The proposed model extends the UTAUT2 model with newconstructs of credibility (CR) and service smartness (SS). This study was analyzed using partial least squarestructural equation modeling on data collected from 701 college students between the ages of 18 and 29.Findings – The results of this study demonstrate that performance expectancy (PE), effort expectancy(EE), CR, SS and habit (HB) have strong positive relationships with a user’s behavioral intention to useNFC mobile wallets. Comparing the results of the USA and South Korea, there are different resultsregarding PE and CR.Research limitations/implications – This study shows that all factors except social influence (SI)have significant positive relationships with the intention to adopt NFC mobile wallets: Among theoriginal UTUAT2 factors, PE, EE and HB are important determinants of NFC mobile wallet adoptionand the new constructs, CR and SS, are significant determinants that influence BI. However, the targetrespondents are limited to college students of South Korea and the USA Thus, caution should be usedwhen applying the results of this study towards less ICT developed countries and towards different agegroups.Practical implications – This study provides multiple practical contributions. First, this studyemphasizes HB as the strongest factor for adopting NFC mobile wallets in both South Korea and the USASecond, this study also highlights the importance of SS. Third, this study reveals that SI is not associated withthe adoption of NFC mobile wallets. Fourth, nationality differences between the USA and South Koreaaccount for the differences in consumer behaviors.Originality/value – This study has two main contributions: First, this study introduces a modifiedUTAUT2 model with two new variables (CR and SS) useful for NFC mobile wallets. Second, this studycompares the results of partial least square structured equation models (PLS-SEM) of the two nationalitygroups, South Korea and the USA