Diálogo e interações face a face: a força da oralidade na comunicação interna

• Autor(a) principal: Martins, Marta Terezinha Motta Campos
• Data de Publicação: 2013
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Organicom (Online)
• Texto Completo: https://www.revistas.usp.br/organicom/article/view/139203
• topic: Interacción. Cara a cara. Oralidad. Comunicación interna.; Interaction. Face to face. Orality. Internal communication.; Interação. Face a face. Oralidade. Comunicação interna.

The aim of this research, as part of a doctoral thesis defended by the author at the University of Sao Paulo’s School of Communication and Arts (ECA-USP), under the guidance of Prof. Dr. Margarida Kunsch, is to focus on the use of manifestations and uses of oral speech. The data gathered comprises oral communication practices as observed in the interactions between leaders and employees at a state-owned company located in the northern region of the state of Parana, Brazil. The research required both a qualitative and a quantitative approach, and here we concentrate on the latter. The findings firmly suggest that the use of oral speech in internal communication is strongly acknowledged for its ability to foster high-impact interactions on the team overall productivity and performance.